CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)

FACULTY OF MANAGEMENT STUDIES (FMS)

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)
BBA PROGRAMME (Batch: 2020-23), SEMESTER-IV
SEMINAR ON CONTEMPORARY ISSUES IN MANAGEMENT

A STUDY ON PANDEMIC RELATED

CHALLENGES ON RURAL AREA
Patel Preja Prakashbhai
(20BBA125)
Semester 4 –
BBA- I2IM-CHARUSAT
Flow of Content
•Introduction
•COVID-19 and its impact
•Major Challenges faced by students in rural areas
•Health scenario in Rural India
•COVID-19 impact on poor people
•Impact on agriculture
•Conclusion
Introduction
The COVID-19 pandemic had unleashed a massive
devastation across the world. It caused widespread loss
of lives and brought the economy to a standstill,
affecting the livelihoods of the masses. In India, the
government imposed a nationwide lockdown from 24
March 2020, bringing a range of strict restrictions to
control the spread of the virus. The lockdown was lifted
in a series of unlock phases by 30 June 2020. The
lockdown disrupted the lives of millions of households
across the country, with its effects lingering months
after the lockdown ended. In rural areas, many
COVID-19 and its impact
•The COVID-19 pandemic created havoc in countries
across the world, forcing to resort to lock down. The
nationwide lockdown came into force from 25 March
2020. During the lockdown, all establishments, other
than those providing essential goods and services, and
those involved in agricultural operations, have been
closed. Essential goods include items such as food,
medicine, and electricity. Essential services include
banking services, telecommunications, and
pharmaceuticals. Transportation of all goods (essential
or non-essential) remained functional but fuelled an
•With this situation in mind, the second lockdown (from
April 20, 2020) permitted activities aimed at ensuring
agricultural and related activities remain fully functional.
It allowed operating of industries in rural areas,
including food LARRDIS January, 2021processing
industries; construction of roads, irrigation projects,
buildings and industrial projects in rural areas; works
under MNREGA, with priority to irrigation and water
conservation works.
Major challenges faced by
students of rural India
•Digital Literacy and Infrastructural
Support
These are prominent hurdles that come in the way of
enabling online education in the rural regions of India.
Though the power and network infrastructure have
improved leaps and bounds in the remote areas of the
country, there is still a room for improvement. Teachers
and students in villages are becoming more accepting
towards digital means of learning, but the infrastructural
facilities there have not developed fully to become at
•Limited availability of technological devices
While we look at the domain of digital learning, it is
imperative to consider the availability of the right
devices to every student for accessing digital content.
Not a lot of people in rural India have access to
personal laptops or computers, and phone screens
are not conducive to long learning hours. Also, data
packs and their costs can be a big deterrent both for
teachers as well as learners, especially for live
classes. Many students either don't have personal
•Lack of Familiarity with Digital
Technology
While Smart Classrooms and Digital Learning
have already made a way in urban educational
setups, some rural countries still rely on traditional
teaching methods for their lessons. Therefore,
shifting from traditional pedagogical methods to
the digital one cannot happen overnight. Teachers
as well as students require proper training and
•Shortage of Teachers
Shortage of teachers or the poor teacher-to-student
ratio in villages pose another challenge towards making
learning entirely digital in such areas. To make
complete digitization of education in rural areas, this
ratio needs to be improved and a large number of
skilled and well-trained teachers are required so that
each and every student receives complete attention
even during an online class. While the contemporary
online classroom solutions are designed to facilitate
Health scenario in Rural India
•This commentary highlights the potential
consequences of the COVID-19 pandemic for India’s
rural population. The rural health care system in India
is not adequate or prepared to contain COVID-19
transmission, especially in many densely populated
northern Indian States because of the shortage of
doctors, hospital beds, and equipment. The COVID-
19 pandemic creates a special challenge due to the
paucity of testing services, weak surveillance system
and above all poor medical care.
……infectious and waterborne diseases such as
diarrhea , amoebiasis, typhoid, infectious hepatitis,
worm infestations, measles, malaria, tuberculosis,
whooping cough, respiratory infections, pneumonia and
reproductive tract infections dominate the morbidity
pattern, especially in rural areas. However, non-
communicable diseases such as cancer, blindness,
mental illness, hypertension, diabetes, HIV/AIDS,
accidents and injuries are also on the rise. The health
status of Indians, is still a cause for grave concern,
especially that of the rural population.
maternal mortality rate (438/100 000 live births);
however, over a period of time some progress has
been made.
•To improve the prevailing situation, the problem of rural
health is to be addressed both at macro (national and
state) and micro (district and regional) levels. This is to
be done in an holistic way, with a genuine effort to bring
the poorest of the population to the centre of the fiscal
policies.
•A paradigm shift from the current 'biomedical model' to
….. National Health Policy addressing the prevailing
inequalities, and working towards promoting a long-
term perspective plan, mainly for rural health, is
imperative.
COVID-19 impact on poor
people
•The coronavirus (COVID-19) is a crisis like no other
the world has faced in recent decades in terms of its
potential economic and social impacts. A large share of
the new poor will be concentrated in countries that are
already struggling with high poverty rates, but middle-
income countries will also be significantly affected.
"We estimate that the pandemic could push
about 49 million people into extreme poverty
in 2020."
•The measures taken to contain COVID-19 will affect
households in many ways, including job loss, loss of
remittances, higher prices, rationing of food and other
basic goods, and disruptions to health care services
and education. While the impacts will be felt by most
households almost immediately, they will likely be
deeper and longer-lasting among the poor, who are
more vulnerable for several reasons:
•Where they live.
•Where they work.
•High dependence on public services, particularly
•The experience of affected countries suggests that the
incidence and impacts of COVID-19 can vary
significantly across space and over time, with
urban areas being the hardest hit initially. Stringent
health containment measures have brought a large
share of economic activity to a halt, leaving many
urban poor and vulnerable without a way to make a
living.
•At the same time, governments’ capacity to quickly
provide income support to affected households in these
areas is limited. Existing safety net programs largely
•As a result, many of the new poor will likely be
found in cities, while rural areas, which tend to be
poorer to start with, will experience a deterioration
in living conditions and a deepening of poverty.
"Emerging data from affected countries suggests
that the poverty and distributional impacts of
COVID-19 are materializing fast, with dire
consequences."
Impact on Agriculture
•India is predominantly an agrarian economy and the
rural areas contribution to national income is
substantial. Despite the rise of urbanization more than
half of India’s population is projected to be rural by
2050. Thus growth and development of rural economy
and population is a key to overall growth and inclusive
development of the country.
•Traditionally rural India’s main occupation has been
agriculture and the source of rural economy and
employment. India has also the largest unorganized
sector which contributes substantially to the GDP of the
Conclusion
We can conclude that after pandemic everything has
changed we can there is drastic change in economy . It
has become hard too survive for people, compared to
urban areas it is more hard for the people who are
living in rural areas they are jobless, homeless, they
don’t have food to eat and survive. Situation is
becoming more worse day by day and day by day it is
becoming difficult to survive.