UNIVERSITI

TEKNOLOGI MARA
KAMPUS SEGAMAT

BA114B - COURSE INVESTMENT ANALYSIS

SETAIL.CO

PREPARED FOR : MADAM FAREHAN OMAR

PREPARED BY :
NAME NO. STUDENT
FADZLINA AMIRAH BINTI 2021453474
FADHLUR RAHMAN
MUHAMMAD AMMAR HAZIQ BIN 2021449412
MOHD ZAINI
MUHAMMAD FAUZAN BIN ABU BAKAR 2021473338

NABILAH BINTI ZAKARIA 2021449412

PUTERA MUHAMMAD NURHAN BIN 2021453154

NORMAN
 SETAIL.CO 1

NO. CONTENTS PAGE NO.

1. Introduction 2-4
• Company Background
• Issue
• Levels of Management
• Types of Managers and explain the skills involved for the
different managers.
2. Planning 5-7

3. Organizing 8

4. Locus of Decision Making 9

5. Motivation 10-11

6. Leading 12-13

7. Controlling 14-16

8. Quality 17-19

9. Appendices 20

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 2

Setail.Co is an established t-shirt company based in Malaysia that developed printing

t-shirt products since 2015. It owns the very first store located in Johor in 1st February 2017.
The CEO of Setail.Co, Muhammad Putera Nurhan started to venture into business after
struggling with adolescence where he had financial problems to bear the cost of his studies
until he had to end his studies. He was not from a wealthy family and he was the eldest child
in his family. This sparked the idea that he wanted all adults and young people to stand on their
own two feet and be useful human beings to their families and countries. In the beginning, the
idea to establish Setail.Co came from his experience as the bundle shirt seller after many liked
the sale of the shirts sold. The great ideation to produce their line of t-shirt product started when
he sold a t-shirt that has its logo by producing in small quantities to see the sale sell and be
liked by many people. Not expected that the t-shirt was well received by many buyers who
loved the design.

To continue its brand, he designed a variety of shirt designs that can draw attention and
awareness. They communicate the brand message in a more casual and friendly way. T-shirt is
likely to have more than a few in each person’s closet. However, a t-shirt may not realize this
casual top and can be worth it by anyone. Because of its versatility, the t-shirt has been a
popular trend for several decades. They also relay distributing t-shirt samples to close
acquaintances as well as their family members. As a tribute to the earliest customers, Setail.Co
also offers much more special premium boxes and gift-giving. The earliest customers will also
get a voucher that can be used for the purchase of the t-shirt’s Setail.Co . Our product strikes a
chord when we received 50,000 pre-orders for the variety designed within one week only. A
large part of the success is when a total of 8,000 client engagements were recorded under Setail.
Co. Involving other countries in Southeast Asia such as Indonesia, Singapore, and Brunei in
such a short period.

The CEO, Muhammad Putera Nurhan emphasizes his intention to help every youth to
be successful and elevate the level of determination to succeed amongst this group. He also
wants to spread awareness of a current issue that occurs in this world to give a human approach
and help reduce the issue. To stay at the head of the game in the business, Encik Nurhan devised
a strategic marketing strategy for his new business ventures by providing a unique sales system.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 3

Due to the highly competitive standards of t-shirt branding in Malaysia. Setail.Co sales
income has decreased by about 30% less than last year’s income in 2019. For the last year’s
record, our company has achieved the sales target which amounted more than 200,000 units
for one year but this year, the product sales did not achieve the sales targets for the year 2020
which is less than 150,000 units as it leaves a big gap of our targets.

The COVID-19 pandemic outbreak has forced many businesses to close, leading to an
unprecedented disruption of commerce in most industry sections. Retailers and brands face
many short-term challenges such as those related to health and safety, supply sales, and
marketing. However, successfully navigating these challenges will not guarantee a promising
future or any future at all. During the pandemic situation, the business had to manage dual
economic and health crises, which have driven new employee and customer engagement
protocols, remote working on an unprecedented scale, the re-engineering of supply chains, and
numerous bankruptcies, consolidations, and creative partnerships.

To solve this sale issue, what we have improved is our marketing management strategy.
Setail.Co has carried out the employee’s development plan, to train the team to promote the
products in the best way to our customer. So that, there will borderless world of modern
cyberspace, our CEO, Encik Nurhan is also committed to boosting the sales of Setail.Co
product by being socially active with people through social media to promote the brand
internationally.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 4

• Determine the plans, policies, and

objectives of the organization.
• Perform the work of planning,
thinking, and deciding.
TOP • Spend most of their time in
LEVEL organizing and planning

• Designing and implementing

MIDDLE effective group work and
LEVEL information systems.
• Diagnosing and resolving problems
within and among work groups

• Taking part in the hiring and

LOWER LEVELL training non-managerial employees.

TYPES OF MANAGERS

Top Manager

Chief Executive Officer: Putera Muhammad Nurhan Bin Norman is responsible for leading the
development of the company of the Setail.Co short-term and long-term strategy.

Middle Manager

Production Manager: Fadzlina Amirah binti Fadhlur Rahman is in charge for managing
employees and helping them in areas of improvement.

Human Resource Manager: Muhammad Ammar Haziq Bin Mohd Zaini is in control to hire
and retain qualified employees for Setail.Co.
Finance Manager: Muhammad Fauzan bin Abu Bakar is responsible to manage the
bookkeeping and accounting of Setail.Co.

Marketing Manager: Nabilah binti Zakaria is in authority to produce marketing and sell our clothes to
customers of Setail.Co.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 5

Establishing an overall strategy for accomplishing goals and constructing a complete

hierarchy of plans to integrate and coordinate activities are the definitions of planning. Every
organization has its own mission statement, goals, and objectives, as well as its own operational
planning to ensure that things operate smoothly. We have our own goals, objectives, and
operational planning, just as Setail.Co. We have our own mission statement, aims, and
objectives, as well as single-use plans.

For Setail.Co , its vision is everyone is wearable and stylish. We aspire to be a most-
wanted clothing brand with the highest standards in design, manufacturing, quality, customer
service, and branding. We believe we have the potential to become a strong leader in the fashion
business because our clothing brand is affordable for everyone to wear. Correspondingly, our
mission statement is to differentiate ourselves through our branding in order to keep ahead of
fashion trends, market shifts, and cutting-edge technology. We want every person to wear our
product as their favourite clothing brand.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 6

TYPE OF PLANS (STANDING PLAN)

Setail.Co Community Policies

RESPECTFUL • Be polite and respectful when communicating with customers in

ENGAGEMENT conversation
• In all forms of communication, no use of threatening or abusive
language, such as profanities, obscenities, or hate speech.

RESPECT THE • Users' personal and sensitive data may not be shared within or
PRIVACY OF outside the firm.
OTHERS
BE REAL, BE • Share truthful reviews on products and services This applies to
HONEST both positive and negative feedback.
• There will be no misleading advertising or misrepresentation of
goods and services.
• Do not pretend to be someone else.
MAINTAIN AN • Being attentive and sensitive to your customers' demands will
EXCELLENT help you create a positive customer experience.
SELLING
RECORD

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 7

SINGLE-USE PLANS

Single-use plans are designed to handle short-term problems or provide direction for short-term
projects. Individual managers or teams can build single-use plans. The scope of these plans is
usually limited compared to those of existing plans. To guide their contributions to short-term
organizational objectives, single-use plans might be designed for individual workgroups or
departments. Programs and projects are the two types of single-use plans. For example, is :

i) Programme: coordinates complex activities which are related to a major

non-recurring goal.

Make sales with collaboration

Through collaboration with Rare Clothing Co. develops to make something new ideas that are
limited for every design that makes everyone excited to grab it. We want to make the design is
valuable and affordable to everyone. This collaboration will give an impact on our sales.

ii)Project: direct the efforts of individuals/ workgroups toward the achievement of a specific
goal.

Renovating office to make the new environment and also to be more comfortable. Other than
that, we want to follow up the trend so that people will be more interested to grab our product.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 8

ORGANIZATIONAL STRUCTURE

Organizing is the managerial role that comes after planning. It entails task assignment,
task grouping into departments, authority assignment with appropriate accountability, and
resource allocation across the organization to meet common goals.

The organizational structure of Setail.Co is a matrix. In particular, our organizational

structure at Setail.Co is decentralized, with distinct business units operated autonomously.
Despite the fact that this is a small firm, our primary goal is to concentrate on the core of the
business.

ORGANIZATION CHART

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 9

The process by which managers identify and handle problems, as well as capitalize on
opportunities, is referred to as decision making. Other definitions include the process of
deciding on a course of action to address a certain issue. Program and non-program decisions
are the two types of decisions that can be made.

The program's option is linked to standardized settings in which the problem is more or
less routine and recurrent, referred to as the program's decision. The leave-related rules
regulation, for example, solves leave-related issues. Employees who take leave by the leave
rules and those who do not comply with the leave rules should not be granted leave by
SETAIL.CO. As an example of complicated routine issues, production management follows a
routine in which managers order inventory as it approaches the reorder stage. If there is a rapid
increase in demand for a commodity, managers will not wait for inventory to reach the reorder
point before placing new orders. Orders are placed before this amount is reached.

Non-programmed decisions are made in unstructured situations that represent novel, ill-
defined, and complex problems. The issues are one-of-a-kind or unusual. Executives employ
skills and subjective judgment to address challenges using scientific study and analytical
reasoning. In the SETAIL.CO market, for example, more promotional investment, effective
salesmanship, improved technology, quality controls, brand recognition, and fair prices are
expected to raise sales and profits. It necessitates hasty decisions, and non-program decisions
are among them.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 10

The focus of process theories of motivation is on how employees are required to perform in
specific ways. Organizational members can be managed in two ways, according to Doughes
Mc Gregor (1960), with the first being mostly negative (category X) and the second being
primarily positive (category Y). Mc Gregor came to the conclusion that a manager's perception
of human nature is founded on a specific set of assumptions, and that these beliefs impact their
behaviour toward employees. So, Setail.Co used assumptions of Theory Y to motivate their
employees to reach a goal. These are the step of how Setail.Co motivate their employees:

Step 1: Our manager must first study their staff in order to gain insight into their individual
desires, motivations, and dislikes. Once we have a thorough understanding of our people, we
can create a more collaborative and trust-based relationship between managers and employees.
Instead than controlling their employees, Setail.boss Co's discovers their skills through
encouraging open dialogue.

Step 2: Our boss did not place undue pressure on their personnel to perform the tasks assigned
to them. Managers must encourage people to see their occupations as normal and relaxing. As
a result, the personnel will be in a wonderful mood to perform the assignment better and with
their best effort.

Step 3: Pay attention to the details. Employees are frequently complimented by their bosses for
their efforts in finishing a task. Employee loyalty and dedication to the organisation can be
increased if the job is rewarding and satisfying.

Step 4:Our manager constantly corrects their employees' mistakes in a proper manner so that
the employees learn to admit and accept responsibility for their actions. They can even learn to
take on responsibility.

Step 5: The management of Setail.Co set extra assignments to his staff so that he could
determine if their skills and capacities had improved. If their abilities are rational, they should
be put to good use in order to solve organisational issues. These employees would continue to
work enthusiastically as a result of this strategy in order to obtain positive performance
assessments.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 11

Step 6: Finally, when employees receive positive performance assessments, managers

increase their employees' compensation. Bonuses must also be offered to staff who consistently
deliver great and outstanding results on the duties assigned.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 12

While working on the first edition of Organizational Behavior Management, Paul Hersey,
a professor who wrote the well-known Situational Leader book, and Ken Blanchard, author of
The One Minute Manager, developed the Hersey-Blanchard Situational Leadership Theory
(now in its 9th edition). During the mid-1970s, the theory was known as the "Life Cycle Theory
of Leadership." In the SETAIL.CO company, we apply Hersey Blanchard Life Cycle Theory
as our leadership technique. This idea discusses how leaders can modify their leadership style
in response to their subordinates' changing desires for success, expertise, capacity, and ability
to accept responsibility. There are four stages of leadership according to this philosophy.

The first is telling or directing. In this category, managers must guide and advise new
personnel. A manager can then direct the new personnel to avoid making any mistakes while
on the job. New workers will learn how, when, and where to accomplish their tasks or different
tasks as a result of this. Because daily managers must communicate with their employees, this
notion may help to maintain the manager-employee relationship.

The second phase is selling entails managers taking into account the opinions, ideas, and
suggestions of employees, but leaders are also given a lot of direction. Workers in our sales
department typically worked for two to five years in our company. As a result, the chief's
decision-making authority remains intact.

The third phase is participating or sponsoring. This level includes workers who have
been with our organization for five to 10 years, usually as a subordinate managers like our
supervisor. Workers are more likely to achieve competence and success. Additionally,
employees strive for increased accountability on purpose. Leaders also show respect for others
and actively listen to and support problem-solving. Moving from leader to follower allows you
to make decisions and solve difficulties.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 13

The fourth phase is delegation. Delegating means that the leader's direction is no
longer required. The personnel at this stage are medium or top-level supervisors in our
company. Leadership has the potential to reduce the amount of support and motivation
available. The decision-making authority was completely delegated to the follower. When our
employer has an urgent case to resolve, this follower will usually search down the other
employees because they are now job experts and have experience. As previously said, our
organization exhibits good relationship and task conduct. This mindset also aids our firms in
achieving long-term goals. It also has the capability of dealing with both simple and complex
difficulties, as well as providing the manager with a range of alternate dealer kinds that adapt
to different conditions.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 14

Controlling is also known as a process to make something happen the way it was
planned to be. In management control needs to be executed carefully and nicely in the business,
organizations refer to what the company has planned in order to achieve the vision, mission,
and company goals.

Controlling is a systematic effort by business management to compare performance to

determine standards, plans, or objectives to determine whether performance is in line with these
standards and presumably to take any remedial action required to see that human resources and
other corporate resources are being used in the most effective and efficient way possible in
order to achieve the corporate objective. Therefore, organizations must build and retain certain
control mechanisms capable of identifying responding and reacting in organizational
performance. With brilliance control in organizations, it can be able to give excellent output to
its shareholders.

CONTROLLING PROCESS
In Setail.Co, the controlling process takes many steps. Firstly, setting standards of performance
with established the standards of performance against comparable organizational activities.
After that, measuring actual performance with deciding things such as what to measure, when
to measure, and how often to measure. Other than that, comparing actual performance with
standards which is the managers need to ensure the actual performance is in line with the
standards that have been determined in the first step. And then, if no deviations are
unacceptable, corrective action will be taken but if deviations are acceptable, corrective action
will not be taken. This process will be repeated periodically.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 15

TYPES OF CONTROL

In management, there are three types of control which is Feedforward control,

concurrent control, and feedback control. We attempt to detect and solve the problems or
deviation from standards throughout the processes. We use feedforward control to anticipate
issues in our input. To avoid difficulties from becoming actual, our company will supply
additional supplies so that if anything goes wrong before the product is made, we will still have
enough supplies to deal with the situation. Because our company manufactures apparel, we will
place a greater emphasis on protecting our items from any potential flaws. Secondly,
Concurrent control, concurrent also known as prevention will allow Setail.Co to make
adjustments or corrections during the process itself. As an example, the manager who is in
charge of the process will monitor the employees directly involved in the manufacturing
process. In the process of developing concurrent control, the Setail.co will set a standard to
measure against and make a set of guidelines or regulations that our employees are expected to
follow. Thirdly Feedback controls, are also known as action controls or a correction. This
control will be applied after the process has already occurred. For instance, feedback control
would involve comparing the production standards to actual production output. If our standards
or goal has been met the production continues. But if it’s not, adjustments need to be made to
the process or to the standards in Setail.Co.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 16

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 17

Quality of the products is very important for our business. When producing high-
quality products, the company’s popularity will increase. This is because the customers
satisfied and not regret on buying products from our company. When the customers are
satisfied with the quality of the product, the company will not receive any complaints that can
affect the company’s reputation.

Total Quality Management (TQM)

Total Quality Management or TQM is used by top management to create a high-quality quality
product. Our objective is to ensure that customers are satisfied and happy with our products.
As a result, our production manager implemented total quality management to create an
organizational culture focused on continual improvement of skills, teamwork, procedures,
product and service quality, and customer satisfaction.

There is four principles that is used by our production manager:

1. Do it right the first time

Getting our product right the first time can increase the organization’s efficiency and also it
can lower the cost we use to produce our products. It will reduce the cost because the customers
will not complain about the products they bought. Clothing brands need to use high-quality
materials such as cotton, synthetic materials, wool cellulosic fibers, etc. When producing our
products the production manager demands our workers to work thoroughly to get perfect
products without any defect or correction needed. With no defect and correction needed, we
will save our budget.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 18

2. Be customer-centered
Customers’ loyalty, interest, and trust are very much needed to increase our company’s
popularity. Without knowing their demand or suggestion for our company, the business will
never have an improvement. In Setail.Co, we put our customers first before others that we
produce the products based on the demand and need from the customers. We also have been
focusing on every detail for the design and quality of the products. With this, we can ensure
our customer satisfaction and loyalty towards Setail.Co.

3. Make continuous improvement a way of life

Kaizen is a Japanese phrase that can indicate "change for the better" or "continuous
improvement." It is also a prominent Japanese business theory that is employed by a large
number of companies. Our manager also employs this method in order to improve every part
of the company. Our company will get a competitive advantage and achieve success as a result
of this.

4. Build teamwork and empowerment

It is vital to develop collaboration among employees in order to ensure that they are all working
together to achieve the same goals. Employees, managers, and team members must be able to
communicate effectively in order for all planning to be easily transformed into actions.
Managers can empower employees by giving them the authority and responsibility to do their
jobs. Empowerment can contribute to the establishment of trust between managers and
employees.

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 19

FISHBONE DIAGRAM

WORKERS

Covid-19
Behavior

Less worker
Hard to follow managers
instruction. unprofessional
Poor
Product
Quality

Noises
Humidity

Loud vehichles

WORKING CONDITIONS

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 20

BUSINESS CARD

SETAIL.CO COMPANY GROUP PROJECT MGT162

 SETAIL.CO 21

SETAIL.CO COMPANY GROUP PROJECT MGT162