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  • 2022 Merchandising Guideline ATC

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    Astro Boy
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    This document outlines merchandising guidelines for long term investments. It provides visibility and stock point recommendations for different product categories across various regions, excluding certain areas. It also describes koperasi display programs for Ramadan and a Bear Brand flagship store program focused on tourist areas and transportation hubs, aiming to establish 500 outlets with branded parasols and cooler boxes.

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    This document outlines merchandising guidelines for long term investments. It provides visibility and stock point recommendations for different product categories across various regions, excluding certain areas. It also describes koperasi display programs for Ramadan and a Bear Brand flagship store program focused on tourist areas and transportation hubs, aiming to establish 500 outlets with branded parasols and cooler boxes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views4 pages

    2022 Merchandising Guideline ATC

    Uploaded by

    Astro Boy
    This document outlines merchandising guidelines for long term investments. It provides visibility and stock point recommendations for different product categories across various regions, excluding certain areas. It also describes koperasi display programs for Ramadan and a Bear Brand flagship store program focused on tourist areas and transportation hubs, aiming to establish 500 outlets with branded parasols and cooler boxes.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    MERCHANDISING GUIDELINE LONG TERM INVESTMENT

    Visibility Region
    Type

    Hanger
    Stock
    Point

    Warkop Exclude Residential


    Canteen Canteen Canteen SMA, Canteen SMA, Warkop Warkop
    & Street
    Univ, & Office Univ, & Office NSMR & CJR EJR & BNR NSMR, CJR, EJR,
    SD SMP Tobacco
    EJR BNR Exc. EJR BNR BNR
    Hanger
    Canteen
    &
    Warkop
    MERCHANDISING GUIDELINE LONG TERM INVESTMENT

    Visibility Type Region

    Canteen Canteen Canteen Tourism & Tourism& Residential Residential


    SD & SMP SMA Univ & Office Recreation Recreation Stock Point Stock Point
    Java Bali Non-Java Java Bali Non-Java

    Chiller Display

    Koperasi Display All Region:


    Exclude, NSLR, MPR,
    NSLR, MPR, SSLR
    SSLR
    NESTLÉ CARNATION
    PICOS KOPERASI DISPLAY RENT 2022
    SPECIAL PROGRAM - RAMADAN

    Macro Layout Store

    SKU Participant
    Adult Dairy, Beverages, Dairy, Coffee,
    Confectionary, Food, NN

    Trade Mechanism (1 Jan – 31 Dec 2022)


    • Display rent 100K/month (CR: 4%)
    • Min threshold koperasi: 2.5 mio/month
    NESTLÉ
    PICOS CARNATION
    BEAR BRAND FLAGSHIP STORE
    SPECIAL PROGRAM
    (Lebih visible - RAMADAN
    di Key Area Wisata atau HOP) Period: 1 Jan – 31 Dec

    Focus :
    1. HOP / alun-alun Parasol diameter 1M,
    2. Terminal / stasiun Tinggi 2M (adjustable),
    3. Kebun binatang Pakai kaki bawah
    Target :
    500 outlet HOP, support with
    parasol & cooler box
    Mechanism : Cooler Box branding
    1. Min order rutin 3 karton/bulan dengan Bear brand
    2. Diinput sebagai HOP Channel
    3. Diutamakan outlet yang menetap
    atau tidak mobile dan berada di
    Kawasan Wisata
    4. Reguler Cover oleh salesman
    5. Bukti foto implementasi dikirim
    ke CDT – Hitrax “HOP BB”

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