Media and Information Literacy

Quarter 3 Week 1
Learning Activity Sheet No. 1
Activity 2
Directions: Identify the elements of communication in the illustration found below. Write your
answers on a separate sheet of paper.

Sender Receiver

Medium Message

Feedback

Answer: Sender, Medium, Receiver, Message, Feedback

Activity 3
Directions: Answer the following questions. Write our answer on a separate sheet of paper
1. Why is communication a process?
- In order for our ideas, thoughts, feelings, and opinions to be transmitted to other people,
communication must take place. Communication is a process since it involves three (3)
main entities: the sender of the message, the message or content of the communication,
and the receiver of the message.
2. What are the important elements of communication?
- Communication is, therefore, a two way process. Each element plays an important role in
making the communication effective. These elements can be classified as sender,
message, channel, receiver, and feedback.
3. How can we achieve an effective communication with other people?
- Effective communication requires a diverse skillset that covers both verbal and nonverbal
communication cues, as well as close listening. Communication requires both parties to be
active on listening because it reinforces two-way understanding. We must also pay close
 attention to the speed of our cadence and the volume of our speaking voice to prevent
poor communication and conflict. Making eye-contact and the number of hand gestures
can also connect and establish relationship with them. Although communication is about
expressing ourselves, it is also important that we choose our words wisely since it creates
a great impact on our message and they can determine how effectively it is passed on to
others.
Ace It
Directions: Fill in the table below with the appropriate answers. Write your answers on a
separate sheets of paper.

Media How do you use How did these tools affect or
these as a tool or change the way you
medium for communicate with other
communication? people?
Facebook allows Facebook/Messenger is one
us to post and of the most popular
select the messaging app and platforms
audience of the with over 1.3 billion users
public that can around the world. It is an
view our updated effective communication tool
status. Facebook because we can easily stay
together with connected with our friends
messenger can and family with just a click of
support text our thumb. Researchers
messaging, voice found that there is more one-
and video calls on-one communication and
Facebook/Messenger (including group directed communication in
video calls). Facebook, through tags and
sharing. This is a way that
we improve bonding with
others and strengthen
relationships.
How did these tools affect the quantity
and quality of information available to
people?
Is it a good thing or a bad thing
Facebook/messenger is considered to
be the most accessible and convenient
tool for communication and acquiring
information since it has the biggest
number of active social media users
around the globe. By inserting a
hashtag (#) in the search bar, a
wide-range of posts and trending
topics can be featured through our
screens. Information can easily
disseminate in Facebook which does
not guarantee the quality of information
that we browse. One of the major
concern of Facebook users is the
continuous spread of fake-news in
their feeds and the existence of
clickbaits or links from unknown source
that may harm and obtain their
personal information.
Facebook is generally not acceptable
as a reliable source, as anyone may
create a page and add comments, and
there is no stringent checking of a
user's real name and age.

Radio Radio is a form Radio is a key information Radio can be considered as one of
of sound source for the most time- the most influential sources of
communication that sensitive local news and information. Although radio can only
is used to provide information topics. We can reach their audience through sound
the multitudes of get the latest news from an communication, it can also be
individual listeners AM or FM radio wherever we comparable to a television since its
equipped with go as long as we have objective is to deliver information
radio receivers access to a radio. Since radio programs like news, documentaries,
with credible news operates as a one-way sports which is broadcast in several
and entertainment communication through radio different stations. Radio broadcasters
from single waves, we need to be ensures their listeners with credible
 broadcast stations. attentive to the radio information and some of them even
Other radio broadcaster in order for us to broadcast news 24/7 to keep them
devices can also comprehend his/her message updated. Radio is also convenient
be used to to the public. when other modes of communication go
contact any down in emergencies. They are
person through the effective in delivering early warnings
use of radio and alerting the general public by
waves. They are broadcasting before the disaster occurs
most commonly so people can evacuate to safe places
and save their lives. However, radio
can sometimes be a disadvantage to
poor coverage areas where the
residents are only given limited
information.

Television is one Television is an audio-visual Television has more flexibility and

of our world's medium that facilitates one- mobility in its coverage due to the
most important way communication between audio-visual presentation. Due to this
means of the sender and the receiver. reason, it has become a family
communication. It It has a tremendous potential medium. There are several informative
can be used to to influence people through shows that can help in keeping a
communicate to information programs, like the person updated of current affairs in the
the public by news, documentaries, and country and the world. It offers the
airing information sports events. Its mode of viewer more options of obtaining the
programs, like the persuasion distinguishes it latest news and information by
Television news, from the rest of the media. In switching to different channels that are
documentaries, addition, majority of the widely available on their TV. In terms
and sports events. viewer consider the television of the credibility of information given
People can watch to have a greater to the audience, news channels take
films, listen to entertainment value. strict measures to deliver news that is
interviews and reliable and sourced from reputable
hear the updates services. Journalist’s primary objective
of any global is to provide audience credible and
events on their authentic news that are free with no
television at terms and conditions.
home.
Magazine/Newspaper Newspaper and Newspapers and Magazines Newspapers are an easily available
Magazines are a have been the most source of information which has been
great mode of conventional and popular a practice since many years. We can
mass medium of conveying local, get newspapers to update ourselves on
communication in regional, national and various running issues and news all
a form of printed international news articles and across the world. This medium is a
media. They are other entertainment contents good way to learn daily trends since
produced to to the readers. They also they provide all the information under
inform, to interpret facilitate a one-way one roof. However, newspapers can
the news, and to communication to its readers. sometimes offer stale news especially
provide service People who cannot afford to since the emergence of internet and
and entertainment buy any electronic social media which provides the latest
to the readers. communication equipment can incidents and news from across the
Since newspapers go with the traditional way of globe within minutes. There are other
are usually knowing the current issues publishing companies that are
publicized on a and news about the state, influenced by different political parties.
daily or weekly country and the world. Thus, the facts stated in the
basis, readers are Newspapers help the readers newspaper can sometimes be altered
expected to get become informed citizens and or twisted. On the other hand,
 the latest news make better decisions by
articles, opinions, providing lots of facts while
features, magazine help enlighten and
advertisement and entertain its readers.
other public
interest.
YouTube is a Modern technology has paved
carrier or a a way for different
platform that communication styles that can
provides the be used online. YouTube,
connection being the most used video
between videos platform in the world, has
and audiences. By become an essential tool for
uploading videos communication since they can
on YouTube, we generate relevant audiovisual
can convey our content with the possibility of
message or any being interactive, Commented
topics to our and shared by the viewers.
YouTube viewers. We can This platform is great when
also directly communicating to a wide
interact with the audience, whether you’re
audience through promoting programs or
the comment providing information to
section. students. We can indirectly
communicate with people
through the uploaded videos
and it can also enable a
two-way interaction between
the user and viewer during
live streams.
Media and Information Literacy
Quarter 3 Week 2
Learning Activity Sheet No. 2
magazines are more likely than
newspapers to have detailed tables of
contents. The only disadvantage of
using magazine as a source of
information is that it is usually issued
weekly, bi-weekly, monthly, or
quarterly (four times a year) which
makes it unfeasible for the readers.
YouTube plays an indispensable role in
the information communication system.
As the world’s second largest search
engine next to Google, YouTube holds
a vast number of videos of different
genres and contents were people
upload more than 100 hours of video
per minute. Since video is one of the
most universal and powerful medium
forms in carrying information nowadays,
YouTube provides an array of channels
for business, school purposes, and
other programs by just typing any topic
on the search bar. In terms of quality
of information, YouTube recommends or
provide channels that are credible and
have been verified by their system.
Some videos are misleading, and
manipulated due to the difference of
their thumbnail and content. Although
YouTube has become an essential tool
in obtaining information, we must
always be cautious with the videos we
watch.
Activity 1
Direction: Fill in the table below by writing what competencies should fall under the three literacies.

Online Activities Media Literacy Information Literacy Digital Literacy

Example: Sending an As platform (text; Content Tools (mobile,

electronic message email; messenger; (appropriateness, tone, computers, others)
video message; recipient, others)
voice message;
others)

Content
Traditional (appropriateness, Knowing how to use
(newspaper, TV, reliability, accuracy, mass media platforms
radio, others) tone, audience, (TV, radio, others)
Getting the latest news
digital (websites, others) giving where to access
social media, feedback (reactions, digital contents
others) comments, rate, navigational skills
others)
Traditional Content (characters,
Knowledge in using
(magazine, books, plot, tone, theme,
mass media platforms
others) TV, radio, setting, values
Entertainment (Radio, TV) to
websites ( Netflix, presented), giving
access digital content
social media, feedback (giving
navigational skills
YouTube, others) reactions, share, rate)
Traditional (journal
articles, news,
magazines, books,
Content
theses and Tools (cellphones,
(Appropriateness,
Research dissertation) computers, tablets,
accuracy, legitimacy,
Modern or Digital laptops)
reliability, credibility)
(Google scholar
and other search
engines)
Digital (COD,
Mobile Legends,
NBA 2K, Genshin,
DOTA) Tools (Cellphone,
Content (audience, Personal Computer,
Gaming
Traditional (Chess, interest, entertainment) Play Station, Xbox,
Checkers, Nintendo, Wii)
Scrabble, Mahjong,
Snakes and
Ladders, Cards)
Traditional
(Shopping
brochures,
magazines) Content (buyer, seller, Tools (cellphones,
Shopping Modern or Digital reactions, ratings, computers, tablets,
(Shopee, Lazada, comments) laptops)
SHEIN, Instagram,
Facebook Market
Place)
Ace It
Directions: Analyze the Venn diagram and answer the questions that follow.

Source: https://www.google.com/amp/s/slideplayer.com/amp/13814034/

1. What are the basic components of Media and Information Literacy?

- The three basic components of media literacy are personal locus, knowledge frameworks, and
skills. These three are essential in order to create a wider variety of media perspectives. The
five components of information literacy are to identify, discover, evaluate, apply, and recognize
sources of information.
2. What are the similarities and differences between and among media literacy, information literacy,
and technology literacy?
- Visual literacy, knowledge development, and media competency are all required for both media
literacy and technological literacy; however, media literacy focuses on consumers engaging with
media. It makes use of several means of communication and creates new ones. On contrary,
technology literacy refers to the ethical use of digital media. It takes advantage of newly
acquired information from digital spaces, as well as collaboration in such settings.
- Information literacy and technology literacy are similar in their ability to find and use information,
but they differ because information literacy focuses on analyzing, utilizing, organizing, managing,
and gathering available information, whereas technology literacy refers to one's capacity to
transmit information through technical instruments in a digital context.
- Media literacy and information literacy intersect in information management. Both are involved
with our information exchanges with various forms of media and other sources of information, as
well as how we perceive and make informed decisions as media and information consumers. They
vary in that media is concerned with media content and the effects of the media industry on
society, whereas information is focused with library science or the ability to be effective and
ethical throughout the information circulation process.
3. How are these literacies connected or related to each other?
- Possessing these literacy skills will help us become more knowledgeable and will also serve as
our guide. This will also make you more responsible and careful when it comes to consuming
and producing media, acquiring, sharing information, and utilizing software technology in a digital
realm.