Ajay has joined the Convosight sales team in the month of June’21.

He has shadowed Chetan, Sales

Director Convosight on different Account calls and is now well versed with what differentiation
Convosight brings in for brands. Post his on boarding Chetan has entrusted Ajay to manage Nestle as
an account.

Key details for Nestle,

Nestle has been working with Convosight ever since inception and Convosight team have a strong
relationship with Nestle team. Below is the revenue snapshot of what has been the revenue billing
of Convosight with Nestle (figs in lacs)

Month Ceregrow Lactogrow Nangrow

Feb'20 4
May'20 7 45
June'20 22
Aug'20 10
Sep'20 14
Oct'20 4
Nov'20 12 24
Dec'20 12 24
Jan'21 23
Feb'21 9 23
Mar'21 9 23
Apr'21 22
May'21 9 18
June'21 22 18
Grand Total 25 164 165

Chetan has asked Ajay to present to him the plan that he would be able to drive in H2’21 to put
Nestle into a hyper growth trajectory. He believes that we have not been able to leverage the
relationship well and that current incumbent has not done thorough job in the account. You have to
present the H2’21 strategic plan on Nestle Account to Chetan as Ajay, the plan should cover:

1. Account’s potential
2. H2’21 goal, logic behind the goal
3. How and when
4. Actions to be taken 30-60-90 days plan
5. Put together a sales pitch to Category Head for any new pilots

Additional information

 We had a strong champion in Nestle Digital Marketing team, Rahul who has just moved into
another role and has been now replaced by another person. He was our gateway to Nestle
as an account and till now we have received all our briefs through him. Currently, we have
been able to build a very strong relationship with only the Lactogrow Brand team – Harry
and Tom.
 Convosight sales team have operated at fairly robust benchmarks in sales – pitch to pilot
conversion of 60%, pilot closure within 8 weeks, 70% of pilot plans are over in 2 months,
 80% of pilots have been extended to 6 month plans in the past and churn rate is <10%
(churn is defined as brand where we have not clocked any revenue in past three months).
 Average pilot cost is 7-8 lacs and extension plans are closed at 2-3x the pilot cost (historical
data)

About Convosight

We began our journey as Baby Destination, wherein we built India’s Largest Parenting Community
on Facebook with over 2 Mn members in 28 Active Communities. In Jan 2020, basis our learning of
running parenting communities at scale we pivoted ourselves on CONVOSIGHT and extended our
community reach far beyond just parenting Groups.
 
Today, Convosight is the world’s first Community Insights & Marketing platform, that allows:
-          Facebook Community Admins to manage, grow & monetize their groups
-          Brands to discover relevant communities, get meaningful consumer insights, track
Brand Sentiments and create Impactful marketing campaigns to increase their Share of
Voice within highly relevant closed group communities. 
 
Since Jan’20, Convosight has been installed in 40000+ meaningful Facebook Closed Group
Communities and is managing a 300 Mn+ member base. 

We partner with large enterprise brands such as HUL, Reckitt Benckiser, Nestle, Johnsons, Abbott,
Danone, Godrej P&G etc. who are using Convosight to get valuable insights and tapping into
communities for advocacy and consideration campaigns. 

Sharing an example of what we did for a Toddler nutrition brand:

A sustained Community Marketing & Share of Voice plan helped conversations for the brand
increase by 228%, resulting in a shift in Brand's Share of Voice from 37% to 53% (post-campaign). We
also succeeded in increasing the association of Immunity with the brand from 11% to 31%.
For more details visit www.convosight.com