NO

kotlex -Mod 1 / Sessionn1 Date 4

Need C Basic humas YeqmveMent)

49amt Speufic need4
Dumamd CAsusemasketers fpeus cu) Cbility tob

STP
Dsitimaq Occipyinq a spedfic spau iu minds o
CansuMCNS LhopiCama Vs tauta vs Ma2a)

Esalutim s aketiag Philosophies

marktanaslabiy
1 roductiom cacept= Cheap price H
fYaduct Csncept= Best auauls+ptisraua
innouaue

Seling concept = Fush stateay CsMsUMtrs

buy eMough tra he caApaAA¥

Macktmg opia :shcat sightzduess, lack c rnatkL

Teseastclh
cqncept=wadisstamdiug Cns ueAS L
4 Morkitang
Nalue Ctamsachmal) crectaom
Helusac Markebng cencept =_Ahone + CSR LTV
5
o t t stakaholdvs Cntre oigasisohm s
btar duperdet

Tategrated
InttindJ AllcoMmUnicahons in_
Depashmnt keployte sAnengA
Sne
Helistic axketing

Petiam.
Halistic
Relatinnshap
Pmtsals S-hisfy stakshod.
diidends
 t Auand

Date

pcepTmotim
CouLLtiamal 4Ps Pdutlau

(osT, CmUui
4Cs customes neads comVe/niena an
leople pToLSsispLLuaus
Mocluin 4s

Demamd ample Kespmsg

Negoku Spet premi ROraoUe Disllk
No laccine £ar cotudl
conmfort CoretearainS
att Blutoofh specsiid Deuudop neLY _nlodu
Decunng Ketad sheppina Rmaakkang
usLgula orel SeassneYepande
Coca Cola pple HDL Maintain statbs
Ownpull Tehphanesspace trp
De-vaarkuting
nhples.cnne Alconalg hati-solcial
CgaeLes marketna

Lotznt vls No dwnamd

ProoduE docnt ProclutE reu aseu trom refs
Cust
caut 2dwHS
to euste s
Becoage tcd prodchcn.
 Page No.
Date

Ted Talk: akng sonce smanketmg in dig tal ag

Tech
has_changed wy pantt daDa qicklj
frineapl
N y s Se Listening -uruey neta Mi amaltid

2 Alays be taiking aa he_datas o skep 1n

enkens L mamuh

3 Aluses LECutina puxpseullsfu pose thalp custa

4 Aaq be ailo IM nklehe Be 9uicko

arber's Cousumr_dalue_ chain

Maack sensing ircess Ricasrch k unditstod
C Mer_preRALn2o bencmnark
2 Neuz kings Lalbzatin 0ss DLuolapiig
Te4jure ocLCE 2aser an Yesnarcl tes-
3 stoane aquisiica rezDAA STP_cus2it aad

4 Custame relatamship manageMent pPASA CLustnuts

Sh and ctendm anae laliuL
SFulkikanent manaseat_precesi Chuceing pesema
ntive oigasalzatian eletmauss maxeeh

Ppplicatan
MaRet1ug pla strategic 2 ST, ropositia
2 Tactice- 4Ps

Strategic plasnning
Dekne mISsicm2
SBU Pu CDva tana no COA

3 tstarch KuoLs ko SBU

4 retgh oppettuaiky
Parter's Fiue FatLs Modo
ndustr y aMalis too
Challungesare higlhighted
ulpsin_disinn aemg
Cuisting competition
2
Baxgannng paluL 6 buyers
3 Baraining potti Supplirs
Threat 6 1neLY_tratr
Tteat e sulsstrtukim.
BCG Mats
Produud pttelio
Hoss allrzote saluseS
Mlo
diatNMroduuld.
Loo WTto ol af:
foreath qUo d

HIEH CUEST1oN
MARKS
STAR
Ce )

PoS CACH o

Mvt
L Shome
HICH
 Page

re-reed MIS

MIS isa s4teme gathering&amalyimg dada Zo

fakL naaskebimg dicians
lpk = Clwting_data ukut= DASt1bude anodis
Ao lnnp stakaholduns
Bneks M6
naysis d deanaaud and SMpply
2 neeaseel mpetikiuonesr ad warket shahe
Tduabkin businss Aunlommput_gep ezuulis
annaendama Camalinne iended apwrzacd.
ama mg bUgmiss nsk
mprain nasket Stiateas
7 acking compililion
Bt maskekng Clid

Lomnnts dMIS
Mtind recomods peuy Re saha_da
2 MaRLhmg YeSIDACh Aua sMCigic bus(kLUI PIselim
Mankking ixtllimgee hrm husd paiy SourLs
Mekihi DeusA upnark ptoi Analytical sota2s

Enample lwing leyalty Cases et te kneo SAke

patlens p2eleencs pke iine dune
a.eridkng4-
Gauvanuntal scMuing: Kuuiewingertetnals hd kkd the
iutthnad buuimys eihali ms

vacksng nu.aummntel Leds

a Eig pitiO
2 iLLe Cleu (u
Itnl Diveet únlovachn
 Pag
Date I 2 22

MIs LelU ba kkuuus als use hame o

a g0
d 0
wnditstandug 6puspoie Qudten

Erehabilik sk salo =CTR/ conuugea

1312l22
PRe ReADS

Markhitug= M nuds prottoll

Valus i
Bneis
> aie
Valu zPrmcduut
Value papolbian = Pmmuse e ualu olelieiec
Tents_a valuu pdailosonby
alme As benifh velatiue e cest Mruitass k ha)
leruuel alue = Buyets mentaleualuatin
lalue iu a conyaint e aubjeclune shjeetue
autoss
/aluu has to be de-Leuplas 42ens piiu
Coapans_s2 alu
cost
Souugs EcnamicTugikle ranetaky puchase benfit
at puubase d durnng Aetg tisn
2 Crepurirtial velus: fsychetegival and emmiana
lalue Soial uale . Dame khaeug
nsi
Taacung, disigpn, cstenns cRpUienw olue
Pwnone
3 Fehanod valus Mus featus anol allrubulis
2. P Aahna
Cnyant e ualw tho cuutama diruus Ae
2.itive eanh allhbute etheprealue
Sarial Value:Repukotasn, belengingmss
Fiplaun kAeptia (acbook Riih)
 Page No.
l22
Barista asL stuolyaiototh_path
BUSNCSS DECISONs
Yauih pat Framchise /Damestic or int/moie s
2 Hoto ta deal asth capetidisn
3
ProcuuE m i utis to ald em_MDauuk
Peicn :Reduce phue 2Ddteinkielphieg
Valus pneLeiilin Reloning place yLine cotp dial

FiNAL ANKPERIGNCE

Agme/itatn
Basiuta Sec At(4), FeenlyALeALlamalpaec
h)
Age C2c-30
rpiiw mankltng
Absorphiom

fos Achne
senpt BARISTA

Aadyasualue the solutisnCuhalet2 ad )

Bauta= %o/cuy

Cotlco = 2|2,oo0kg
Basuta 30,cob

has to nneeelcennt