1) Farmers Profile:-

(a) Farmer’s Name:

…………………………………………………………………………….
(b) Contact Number: ………………………………………………………….
(c) Age: (i) 20-30 (ii) 30-40
(iii) 40-50 (iv) Above 50
(d) Educational Background
(i) Illiterate (ii) Up to Primary (iii) Secondary

(iv) Higher Secondary (v) Graduate (vi) Post Graduate

(e) Village ……………………….
(f) District……………………….

2) General Crop Information:-

a) Total Land Holding: …………………
b) Which crop do you grow?
i) Paddy
ii) Sugarcane
iii) Vegetables
iv) Other
c) Total area under Major Crop cultivation (Acre): …….

3) Which brand fertilizers do you use to fulfill the crop’s nutrient requirement?
……………………...

4) How long have you been using the chemical fertilizer of XYZ brand?
a) 1 year
b) 2–3 years
c) 3-5 years
d) > 5 years

5) What products are you using in the early segment?

a) ………………
b) ……………...
c) ……………...

6) Are you satisfied with the product? Rate 1 to 5, where 5 means Highly Satisfied and 1
means Highly Dissatisfied.

7) Have you heard about IFFCO: Yes No Maybe

8) Have you heard about IFFCO Products

Yes No Maybe
9) What products of IFFCO do you know about?
a) ………..
b) ………..
c) ………..
d) ………..

10) Are you aware about IFFCO NPK 19 19 19?

a) Yes
b) No

11) If yes, Where have you heard about it?

a) Van Campaigning
b) Posters/ Wall Paintings
c) Field Demonstration
d) Retailers/ Dealers Shop
e) Farmer meeting
f) From fellow farmers
g) Others

12) What do you know about NPK 19 19 19?

a) Nothing
b) Somewhat
c) Aware

13) Do you know the benefits of NPK 19 19 19?

a) Yes
b) No
c) Maybe

14) Have you used NPK 19 19 19?

a) Yes
b) No

15) How longare you using it?

a) >1
b) >3
c) >5
d) <5

16) If Yes, then is there any significant improvement shown by the crop?
a) Yes
b) No

17) How many times do you apply NPK 19 19 19?

18) When do you apply 1st dose?
a) 20 days after sowing
b) 30 days after sowing
c) 40 days after sowing

19) When do you apply 2nd dose?

a) 20 days after 1st dose
b) 30 days after 1st dose
c) 40 days after 1st dose

20) What is the dose you take?

a) 1 gm per lit.
b) 2 gm per lit.
c) 3 gm per lit.
d) 4 gm per lit.
e) 5 gm per lit.

21) If Q14 is yes, What are the factors responsible for preferring NPK 19 19 19?
S. No. Factors Please tick your choice
1 Brand
2 Productivity
3 Cost
4 Availability
5 Distributor/Retailers recommendation
6 Fellow farmer influence
7 Other

22) Are you satisfied with the performance of NPK 19 19 19? Rate them on a scale of 1 to 5;
1 is Very satisfied & 5 is very dissatisfied
S. No. Performance Factors Satisfaction Level
1 Yield
2 Application
3 Quality
4 Overall Performance

23) On a scale of 1 to 10, how likely would you recommend our brand to a friend, family
member, or fellow farmers?

24) Would you like to IFFCO NPK 19 19 19 and other IFFCO products again in the
upcoming season?
Yes No

25) How do you rate our product among our competitors? On the linear scale of 1 to 5, 5 is
the highest, and 1 is the lowest
26) What did you like about our product against the competitors?

S. No. Factors Please tick your choice

1 Trust
2 Productivity
3 Cost
4 Availability
5 Application
6 Other

27) What made you choose the Water-Soluble Fertilizer of a particular company?
a) Own experience
b) Fellow farmer recommendation
c) Price
d) Company advertisement & promotion
e) Retailer or Distributor recommendation
f) Higher yield

28) Are you influenced by the promotional activity of a company?

(i) Yes (ii) No (iii) May be

29) Preference for promotional activities?

(i) Field Visit (ii) Farmer Meeting (iii) Van Campaign
(iv) Poster/Wall paintings (v) Individual Contact (vi) Discount

30) Where will you buy the product?

a) Nearby stores
b) Wholesalers/Dealers
c) IFFCO agency

31) What is your opinion on NPK 19 19 19?

………………………………………………………………………………………………