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8/17/22, 1:41 PM allu arjun: ‘Pushpa’ skyrockets Allu Arjun’s brand value pan India - The Economic Times

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Business News › Industry › Services › Advertising › ‘Pushpa’ skyrockets Allu Arjun’s brand value pan India

‘Pushpa’ skyrockets Allu Arjun’s brand value pan


India
By Gaurav Laghate, ET Bureau Last Updated: Aug 08, 2022, 07:54 PM IST
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Synopsis
Many in the marketing world consider the Telugu superstar as the next big celebrity
endorser, and are making a beeline to sign him as their brand endorser for pan-Indian
Popular in Services
audiences.
1. Sushma group raises Rs 50
crore from SBI for holiday
home project
Allu Arjun, who shot to fame in the
Hindi heartland late last year after the
sudden success of the dubbed version 2. Indiabulls Real Estate net
debt down 54%, merger with
of his action thriller ‘Pushpa: The Rise’, Embassy Group underway

has seen his brand value skyrocket in


the North and West.

3. Bullish on retail sector, Lulu


Group plans to develop more
shopping malls in India
Many in the marketing world consider
The Telugu star has signed brands like Coca-Cola,
the Telugu superstar as the next big
KFC, RedBus, Astral and Zomato at Rs 7.5 crore

4.
per day commitment. Prestige Estates aims to sell
celebrity endorser, and are making a properties worth Rs 12,000
beeline to sign him as their brand endorser for pan-Indian audiences.

crore this fiscal

The 40-year-old actor is already one of the highest-paid actors in the country 5. Hines forays into Mumbai
with nearly 1-million-sq-ft
office-led mixed-use project

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