THE COLLEGE OF MAASIN

“NISI DOMINUS FRUSTRA”

MAASIN CITY
SENIOR HIGH SCHOOL DEPARTMENT

CHAPTER II

REVIEW OF RELATED LITERATURE

This chapter presents the relevant related literature.

The Korean Wave (Hallyu) refers to the global popularity of South Korea’s

cultural economy exporting pop culture, entertainment, music, TV dramas and movies

(Roll, 2018). Hyejung (2007) stated that Korean Culture has popularly boom in

neighbouring countries over the past several years 2000 through 2002 that reached an

active penetration stage.

Filipino students nowadays are much influenced to Korean culture particularly in

Korean dramas, music and fashion (Santamaria, 2012). In fact the study of Agatep (2014)

also determined that most school in Philippines has been conquered by the K-pop music

and has ruled the school. However the high consumption of K-pop culture may affect the

learning of students. According to the survey of Yuchen and Yici (2015) 62% of the

students think that staying up watching Korean dramas may affect their learning the next

day and it may also affect the grades on their school work in the long term.

According to the study of Hicap (2010) the rising of popularity of K-pop in the

Philippines involves attractive young stars and their unique moves in dancing

accompanied with how they dress up. Ryoo (2007) also added that Korean culture is

relatable and acceptable to Korean audiences. While Hardin (2008) generalized that

audiences consume Korean media most likely because of precise psychological reasons

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 THE COLLEGE OF MAASIN
“NISI DOMINUS FRUSTRA”
MAASIN CITY
SENIOR HIGH SCHOOL DEPARTMENT

and not because of worthless meaning. Oting (1998) also determined that viewers

preferred to watch foreign soap operas because they thought that local contents were

“baduy, trying hard and corny”. While Ju (2006) concluded that Korea’s similarity or

closeness in culture to its neighbouring countries contributed to the openness of Asian to

Korean media product. In fact the survey of Alanzalon (2011) found out that 4 out of 5

traditional survey respondents thought that South Korea entertainment had a very high

quality, 72% of the online respondents thought the same about K-pop quality of

entertainment and most of it are female fans.

Furthermore Kim (2010) manifested that Hallyu has ultimately come to embody

the Korean lifestyle. However Ryoo (2008) stated that impact of Korean Wave has not

only into their popular culture it also measure the positive lifestyle to many Asian people.

According to Armstrong (2004) person’s lifestyle can be seen from the behaviour

committed by individuals. According to him there are factors that affect person’s lifestyle

namely; attitude, experience, observation, self-concept, motive and perception. Diana

(2015) also claimed that there is a significant influence variable style of students. In fact

Alanzalon (2011) found out that there are aspects of her sample respondent’s lifestyle

that has been impacted by their consumption of K-pop these are music choices, fashion

choices, habits, social life and beliefs.

However Ryoo (2009) stated that Hallyu should not be treated as a superior

among any other culture for she examined that it is just an impact of globalization from

the west band. Escobia and Esin (2013) also seconded that invasion of Korean Culture in

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 THE COLLEGE OF MAASIN
“NISI DOMINUS FRUSTRA”
MAASIN CITY
SENIOR HIGH SCHOOL DEPARTMENT

the Philippines gives negative effects not only the artists and businesses in the country

but also more importantly the essence of being a true Filipino.

SYNTHESIS

Korean Wave (Hallyu) refers to the global popularity of South Korea’s cultural

economy exporting pop culture, entertainment, music, TV dramas and movies it has

boom in neighbouring countries over the past several years that reached an active

penetration stage. Filipino students nowadays are much influenced to Korean wave in

addition most school in Philippines has been conquered by it. The rising popularity of K-

pop in the Philippines involves attractive young stars and their unique moves in dancing

accompanied with how they dress up the said culture was also relatable and acceptable to

Filipino audiences. However the impact of Korean Wave has not only to their popular

culture it also measure the positive lifestyle to many Asian people. It was determined that

person’s lifestyle can be seen from the behaviour committed by individuals. There are

factors that affects person’s lifestyle namely; attitude, experience, observation, self-

concept, motive and perception. However Hallyu should not be treated as a superior

among any other culture because it gives negative effects not only to the artist and

businesses in the country but also more importantly the essence of being a true Filipino.

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