SUMMER TRAINING PROJECT REPORT

ON
“A STUDY ON SALES & PROMOTION OF TIMES OF INDIA
GROUP MAGAZINE IN DELHI”

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF

THE DEGREE OF BACHELORS IN BUSINESS ADMINISTRATION

UNDER THE GUIDANCE OF:

Ms.Akanksha Rihane
Associate Professor, RDIAS
SUBMITTED BY:
Bhalendu Negi
Enrollment No. 01480301717
BBA, Semester Vth
Batch 2017– 2020

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2015 Certified Institute
NAAC Accredited:A+Grade (2nd Cycle), Category A+ Institution (by SFRC, Govt. of NCT Delhi)
(Approved by AICTE, HRD Ministry, Govt. of India)
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
 TABLE OF CONTENTS

Page No.

Student Declaration……………………………………………………………………………
I
Certificate from Company ……………………………………....…..........................ii

Certificate from Faculty Guide……………………………………....…....................iii

Acknowledgement.........................................................................................................iv

Executive Summary…………………………………………………………………………...v

List of Tables……………………………………………………………………………………
vi

List of Graphs………………………………………………………………………………….vii

List of Charts……………………………………………………………………………..……viii

List of Abbreviations, if any………………………………………………………………….ix

CHAPTER: 1INTRODUCTION Page No.

1.1 About the Topic

1.2 About the Industry or About the Company
1.3 Literature Review

CHAPTER: 2 RESEARCH METHODOLOGY Page No.

 2.1 Purpose of the study

2.2 Research Objectives of the study

2.3 Research Methodology of the study

2. 3.1 Research Design

2.3.2 Method of Data Collection

2.3.3 Sample Design

2.3.3.1 Sample Unit

2.3.3.2 Sample Size

2.3.3.3 Sampling Method

2.3.4 Designing Questionnaire

2.4 Limitations

CHAPTER: 3ANALYSIS& INTERPRETATION Page No.

3.1 Analysis & Interpretation

CHAPTER: 4 FINDINGS AND SUGGESTIONS Page No.

4.1 Findings
4.2 Suggestions

CHAPTER: 5 CONCLUSIONPage No.

5.1 Conclusion
5.2 Scope for future research

REFERENCES

ANNEXURES (if any)

 Student’s Declaration

This is to certify that I have completed the project titled “A study on sales and promotion
on TOI” under the guidance of “Ms. Akansha Rehani” in the partial fulfilment of the
requirement for the award of the degree of “Bachelors in Business Administration” from
“Rukmini Devi Institute of Advance Studies,New Delhi.” It is also certified that the project
of mine is an original work and the same has not been submitted earlier elsewhere.

Name of the Student: Bhalendu Negi

Enrollment No.-01480301717

Class & section-A BBA 5th Sem 2nd shift

 Certificate from faculty Guide
This is to certify that the project title “A Study on sales and promotion on TOI” is an
academic work done by “BHALENDU NEGI” submitted in the partial fulfilment of the
requirement for the award of the degree of “ Bachelors in Business Administration” from
“Rukmani Devi Institute of Advanced Studies, New Delhi” under my guidance and
direction.

To the best of my knowledge and belief the data and information presented by him/her in
the project has not been submitted earlier elsewhere.

Ms. Akanksha Rehani

Assistant Ptofessor

RDIAS
 ACKNOWLEDGEMENT

Making a project report indeed an exciting task, but without the generous help of erudite persons,
I have not been able to carry out this very project smoothly and completely.I take this opportunity
to express my gratitude to my project guide Ms. Akansha Rehani for her endeavor
encouragement and support throughout this endeavor. Her insight and expertise in this field
motivated and supported me during the duration of this project. It is my privilege and honor to
have worked under her supervision, her invaluable guidance and helpful discussion in every stage
if this project really helped me in materializing this project. Without her constructive direction
and invaluable advice, this work would not have been completed

Name of the Student : Bhalendu Negi

Enrollment No.: 01480301717
Class & Section-A BBA 5thSEM
 LIST OF TABLE

S.NO TOPIC PAGE

. NO.
 LIST OF CHARTS
S.NO TOPICS PAGE
NO.
 CHAPTER-1

INTRODUCTION
 TO THE STUDY PRODUCTION PROCESS COPPER WIRE DRAWING
BUSINESS

Wire drawing is a metalworking process used to reduce the cross-section of a wire by pulling the wire
through a single, or series of, drawing die(s). There are many applications for wire drawing, including
electrical wiring, cables, tension-loaded structural components, springs, paper clips, spokes for wheels,
and stringed musical instruments. Although similar in process, drawing is different from extrusion,
because in drawing the wire is pulled, rather than pushed, through the die. Drawing is usually performed
at room temperature, thus classified as a cold working process, but it may be performed at elevated
temperatures for large wires to reduce forces.[1]

The wire drawing process is quite simple in concept. The wire is prepared by shrinking the beginning of
it, by hammering, filing, rolling or swaging, so that it will fit through the die; the wire is then pulled through
the die. As the wire is pulled through the die, its volume remains the same, so as the diameter
decreases, the length increases. Usually, the wire will require more than one draw, through successively
smaller dies, to reach the desired size. The American wire gauge scale is based on this. This can be
done on a small scale with a draw plate, or on a large commercial scale using automated machinery.[1]
[2]
 The process of wire drawing changes material properties due to cold working.
The area reduction in small wires is generally 15–25% and in larger wires is 20–45%.[1] The exact die
sequence for a particular job is a function of area reduction, input wire size and output wire size. As the
area reduction changes, so does the die sequence.[3]
Very fine wires are usually drawn in bundles. In a bundle, the wires are separated by a metal with similar
properties, but with lower chemical resistance so that it can be removed after drawing. If the reduction in
area is greater than 50%, the process may require an intermediate step of annealing before it can be
redrawn.
Commercial wire drawing usually starts with a coil of hot rolled 9 mm (0.35 in) diameter wire. The surface
is first treated to remove scales. It is then fed into a wire drawing machine which may have one or more
blocks in series.
Single block wire drawing machines include means for holding the dies accurately in position and for
drawing the wire steadily through the holes. The usual design consists of a cast-iron bench or table
having a bracket standing up to hold the die, and a vertical drum which rotates and by coiling the wire
around its surface pulls it through the die, the coil of wire being stored upon another drum or "swift" which
lies behind the die and reels off the wire as fast as required. The wire drum or "block" is provided with
means for rapidly coupling or uncoupling it to its vertical shaft, so that the motion of the wire may be
stopped or started instantly. The block is also tapered, so that the coil of wire may be easily slipped off
upwards when finished. Before the wire can be attached to the block, a sufficient length of it must be
pulled through the die; this is affected by a pair of gripping pincers on the end of a chain which is wound
around a revolving drum, so drawing the wire until enough can be coiled two or three times on the block,
where the end is secured by a small screw clamp or vice. When the wire is on the block, it is set in
motion and the wire is drawn steadily through the die; it is very important that the block rotates evenly
and that it runs true and pulls the wire at a constant velocity, otherwise "snatching" occurs which will
weaken or even break the wire. The speeds at which wire is drawn vary greatly, according to the material
and the amount of reduction
 ABOUT THE INDUSTRY
Copper is definitely stretched, molded, and shaped; is resistant to corrosion; and conducts heat and electricity
efficiently. As a result, copper was important to early humans and continues to be a cloth of choice for a spread of
domestic, industrial, and high-technology applications today. Presently, copper is used in building construction,
power generation and transmission, electronic product manufacturing, and therefore the production of commercial
machinery and transportation vehicles. Copper wiring and plumbing are integral to the appliances, heating and
cooling systems, and telecommunications links used a day in homes and businesses. Copper is an important
component within the motors, wiring, radiators, connectors, brakes, and bearings utilized in cars and trucks.

Copper wire is used in power generation, power transmission, power distribution, telecommunications, electronics
circuitry, and countless sorts of electrical equipment. Copper and its alloys also are wont to make electrical contacts.
Electrical wiring in buildings is that the most vital marketplace for the copper industry. Copper wires have better
thermal and electrical properties than other wires. Copper is about 25 per cent more conductive than others,
accounting for better cooling and increased power rating and a main factor to the event of high performance, high
power and fine-pitch devices using smaller-diameter copper wire to accommodate smaller pad sizes. Higher
electrical conductivity results in less-heat generation and a better speed.
The growing demand for power, light and communication has kept a high demand for cables and wires, which
constitute roughly 40% of India’s electrical industry. Wires and cables play a significant role in every aspect of
infrastructural growth and finds extensive usage and applications across variety of industries. Wire and cables
demand is directly dependent on the expansion of the manufacturing industry and infrastructure within the power,
telecommunications, residential and commercial sectors.
 
Thus the government’s initiatives on various fronts like – power, housing, infrastructure and digitization are sure to
generate a lot of business for the wire and cable industry in foreseeable future. The global winding wire market size
was valued at USD 25.6 billion in 2018 and is expected to witness a revenue-based CAGR of 3.7% from 2019 to 2025.
Rising demand for the product from the energy sector is the significant factor driving the market for winding
wire. Entrepreneurs who invest in this project will be successful.
 ABOUT P.R INDUSTRIES

Mr. Vishnu Prakash maheshwari , He has worked in the wire drawing Industry for the past
30 years. he founded his first company “P.R INDUSTRIES” in 2004 with the intent to provide
the best quality wires to the industry.

Deals with copper wire drawing . we draw all sizes of wire till 32 gague.

Total Capacity : 1200T/Annum

turnover:30 -40 cr.

Through our extensive supplier, distribution, and customer network, we have made strong in-roads
into manufacturing drawing wires.

Besides industrial growth, we are also committed to social objectives, improving lives, and spreading
happiness. And customer satisfaction

OUR VISION
To be a globally respected wire drawing company known for its excellence in innovation,
performance, and customer focus.

OUR MISSION
To improve performance across all segments, enhancing customer satisfaction by maintaining the
highest quality and ethical standards.
 COMPANY PROFILE

Suppliers companies

 Vidya metal mfg. co. Pvt. Ltd

 Kavya industries
 Raman wires
 Durga wire pvt. Ltd.
 Sunil wires

Vendor companies

 Bansal auto parts industries

 Bansal cables
 MSD wire solution
 Payal cable
 UKB electronics
 Suraj cable
 Cord flex
 LFC POWER CAB PVT. LTD.
 CHAPTER-2

RESEARCH METHEDOLOGY
 RESEARCH OBJECTIVE

 To study the factors influence the PRODUCTION

 To use resources effectively and efficiently
 To train and educate the employees
 To maintain optimal inventory
 To ensure quality and standardized products

RESEARCH DESIGN

The primary aim of this research is to identify that how to increase the production process in the
organization and Evaluate the current status of sales and promotions in terms of awareness, use,
perception, effectiveness of production, and identify possible change in production

SAMPLE SIZE

 The sample size for collecting primary data past 3 month production through excel sheets .

SOURCES OF DATA

1. Primary data

A primary data source is an original data source, that is, one in which the data are collected
firsthand by the researcher for a specific research purpose or project. Primary data can be
collected in a number of ways. A primary source provides direct or firsthand evidence about
an event, object, person, or work of art. Primary sources include historical and legal
documents, eyewitness accounts, results of experiments, statistical data, pieces of creative
writing, audio and video recordings, speeches, and art objects. Interviews, surveys, fieldwork,
and Internet communications via email, blogs, listservs, and newsgroups are also primary
sources. In the natural and social sciences, primary sources are often empirical studies—
research where an experiment was performed or a direct observation was made. The results of
empirical studies are typically found in scholarly articles or papers delivered at conferences.
  Interviews : An interview is a conversation where questions are asked and answers are given.
In common parlance, the word "interview" refers to a one-on-one conversation between
an interviewer and an interviewee. The interviewer asks questions to which the interviewee
responds, usually so information may be transferred from interviewee to interviewer (and any
other audience of the interview). Sometimes, information can be transferred in both
directions. It is a communication, unlike a speech, which produces a one-way flow of
information.

 Observation methods: Observational research (or field research) is a type of correlation (i.e.,

non-experimental) research in which a researcher observes ongoing behavior. It is a social
research technique that involves the direct observation of phenomena in their natural setting.

 Questionnaire: a set of printed or written questions with a choice of answers, devised for the
purposes of a survey or statistical study.

2. Secondary data

Secondary data is research data that has previously been gathered and can be accessed by researchers.
Secondary sources describe, discuss, interpret, comment upon, analyze, evaluate, summarize, and
process primary sources. Secondary source materials can be articles in newspapers or popular
magazines, book or movie reviews, or articles found in scholarly journals that discuss or evaluate
someone else's original research.

 Sales report: Sales report describes the record of all the calls which have been made and
products that have been sold during a particular time frame by a salesperson or the
management.

 Business magazines: he Business Magazine is a business-to-business publication and is used

by companies keen to track news and trends in their locality and to follow up important sales,
marketing and promotional leads from the magazine content.

 Government census: A census is the procedure of systematically acquiring and recording

information about the members of a given population.
 CHAPTER-3

ANALYSIS& INTERPRETATION
 DATA ANALYSIS AND INTERPRETATION

Q1) DO YOU READ NEWSPAPER?

Table no.1: do you read newspaper

OPTIONS RESPONSE PERCENTAGE

Yes 21 80.8%

No 5 19.2%
Interpretation

From the above analysis we can say that there are still 80.8% people who love to read newspaper
and rest 19.2% people go with the internet or get information through television.

Q2) HOW LONG ARE YOU READING NEWSPAPER?

Table no.2: how long you are reading newspaper

OPTIONS RESPONSE PERCENTAGE

6 months to 1 year 1 4.3%

1-2 years 15 65.2%

2 years and above 5 21.7%

Just started 2 8.7%

Interpretation

From the study it is observed that 21.7% of people are reading newspaper since 2 year or above
and 8.7% people just started reading newspaper on daily basis and 4.3% people read newspaper
since 6 months or 1 year and 65.2% people are reading newspaper since 1-2 years.

Q3) HOW OFTEN DO YOU READ NEWSPAPER?

Table no.3: how often do you read newspaper

OPTIONS RESPONSE PERCENTAGE

Everyday 12 52.2%

2 days a week 6 26.1%

3 days a week 5 21.7%

Don’t read at all 0 0%

Interpretation

from the above study we can conclude that there are more people who read newspaper everyday as
there are52.2% of them while the people who read 2 days a week are 26.1% and people who read
newspaper 3 days in week are 21.7% while there is 0 people who don’t read newspaper at all.

Q4) HOW MUCH TIME DO YOU SPENT READING?

Table no.4.:how much time do you spent reading

OPTIONS RESPONSE PERCENTAGE

Less than 20 min. 9 39.1%

Half an hour 10 43.5%

More than half an hour 4 17.4%

Interpretation

From the above analysis we can see that the number of people who read newspaper for half an
hour which is 43.5% which is much higher than the people who read newspaper for less than 20
min.(39.1%) and people who read newspaper more than half an hour (17.4%).

Q5) WHICH OF THE FOLLOWING NEWSPAPER DO YOU PREFER?

Table no.5: which of the following newspaper does people prefer

OPTIONS RESPONSE PERCENTAGE

Times of India 9 39.1%

Hindustan Times 7 30.4%

The Hindu 3 13%

NBT 2 8.7%

Others 2 8.7%
Interpretation

From the above analysis we can say that people prefer Times of India newspaper than any
newspaper as we can see 39.1% read Times of India, 30.4% read Hindustan Times,13% read The
Hindu,8.7% read NBT and 8.7% read other newspaper.

Q6) WHICH NEWSPAPER FORMAT DO YOU PREFER?

Table no.6: which newspaper format do people prefer

OPTIONS RESPONSE PERCENTAGE

Compact 13 56.5%

Broadsheet 8 34.8%

Online newspaper 2 8.7%

Interpretation

From the above analysis we can observe that most people prefer compact format in newspaper
which is highest in the data with 56.5% preference while the broadsheet format have got 34.8%
preference and online reading has8.7%.

Q7 )WHAT SECTION DO YOU NORMALLY LOOK FOR?

Table no.7: section people look for

OPTIONS RESPONSE PERCENTAGE

News section 6 26.1%

Sports section 11 47.8%

Opinion section 3 13%

Entertainment section 3 13%

Interpretation

From the above analysis we can clearly see that people generally look for sports section in
newspaper as it has given 47.8% preference by the people while the news section has given 26.1%
preference , opinion section 13% preference and entertainment section 13%preference.

Q8) USUALLY AT WHAT TIME DO YOU GET THE NEWSPAPER?

Table no.8: at what time people get newspaper

OPTIONS RESPONSE PERCENTAGE

Before 6am 4 17.4%

6-7am 13 56.5%

7-8am 2 8.7%

8am and late 4 17.4%

Interpretation

From the above analysis we can clearly see that people are getting newspaper more between 6-
7 am as 56.5% respondent chose this while there are 17.4% respondent get there newspaper
before 6am, 8.7% respondent get there newspaper between 7-8am and some 17.4% respondent
get there newspaper 8am and late.

Q9) ARE YOU SATISFIED WITH NEWSPAPER DELIVERY TIME?

Table no.9: is people satisfied with newspaper delivery time

OPTIONS RESPONSE PERCENTAGE

Yes 16 69.6%

No 7 30.4%
Interpretation

From the above analysis we can say that people are satisfied with the newspaper delivery time as
majority of respondent clicked on the option” yes”69.6% while 30.4% clicked on “no”

Q10) ARE YOU SATISFIED WITH PRICE OF NEWSPAPER?

Table no.10: people satisfaction with price of newspaper

OPTIONS RESPONSE PERCENTAGE

Yes 16 69.6%

No 7 30.4%
Interpretation

From the above analysis we can see that people are happy with the prices of newspaper as 69.6%
respondent are happy with the prices while 30.4%respondent are not happy.

Q11) ARE YOU HAPPY WITH THE PRINT QUALITY OF YOUR NEWSPAPER?

Table no.11: people satisfaction with the quality of newspaper

OPTIONS RESPONSE PERCENTAGE

Yes 13 56.5%

No 10 43.5%
Interpretation

From the above analysis it is clearly seen that people are happy with the quality of newspaper as
56.5% respondent are happy while43.5% of respondent are not happy with the quality.

Q12) DOES THE NUMBER OF PAGES MATTERS TO YOU?

Table no.12:do number of pages matters to people

OPTIONS RESPONSE PERCENTAGE

Yes 12 52.2%

No 11 47.8%
Interpretation

From the above analysis it can be seen that the number of pages matters to people as they want to
get more information in less pages as it saves there time, 52.2% respondents says the number of
pages matters while the47.8% said it does not matter.
 CHAPTER-4

FINDINGS & SUGGESTIONS

FINDINGS

 It was found that 69.2% of the respondents are male, and 30.8% respondents are female
reader of the newspaper in Patparganj.
 Most of the respondents news paper readers are 20 years
 It was noted that the usual deliver time of newspaper was between 6am to 7am and 7am
to8am
 80 %of the respondents are getting the newspaper through news paper boy.
 The most of the respondents indicate that 69.6% of subscribers are fully satisfied of the
delivery of supplements.
 Most of the readers are happy with the print quality
 80% of the people are satisfied with their preference of the newspaper
 Most of the respondents are fully satisfied of there quality of newspaper.
 47.8% people prefer reading sports news in newspaper.
 Most people prefer Times of India newspaper to read over Hindustan Times.

Suggestions of the Study

 For better improve the quality of the news and news paper
 To maintain the good distribution channel and delivery system .So that there will not be any
complaints from the subscribers.
 As most of the readers prefer other three newspapers, to attract them, a complementary copy
of the Times of India can be given for a week
 Since the circulation is only in major areas it can also be concentrated in more rural areas
 While comparing to other two newspapers, Times of India should better go for the preference
of local news
 To covering the possible business and education news
 CHAPTER-5

CONCLUSION

CONCLUSION

Summing up all the o top of discussion at the training period, I have found out that operating of
all department company was very effective ,organised and satisfactory and every person in the
company from employer to the manager are very focused in there jobs.
The business has a very effective and smooth marketing department, sales department, article
writing department and department of human resource. They gave me the right instructions and
help me on field while I went door to door for selling.

LIMITATIONS

i) It was assumed that all responses given by the respondents are true and unbiased.
ii) The information provided by this report can be used to draw conclusions for readers in
patparganj.
iii) Sample size was restricted to 100 only, so large group cant be taken into consideration.
 iv) The study was done for short period, which might not hold true long run.
v) Getting accurate responses from the respondents due to their inherent problems is
difficult.

References

1. Ali S. “a study of consumer behaviour & loyalty in print media”

2. http://grazia.co.in/about-us
3. https://www.timesgroup.com/brands/publishing/magazine/home-trends-english.html

4. http://www.timesgroup.com/bccl/about-us.html.

5. https://www.tutor2u.net/business/reference/sales-promotion

6. http://www.yourarticlelibrary.com/sales/sales-promotion-meaning-definition-objectives-and-
importance-of-sales-promotion/25889

7. http://www.yourarticlelibrary.com/sales-management/6-stages-involved-in-sales-promotion-
planning/40530

8. https://www.americommerce.com/the-top-10-most-popular-types-of-sales-promotions

9. https://www.tutor2u.net/business/reference/sales-promotion

10. https://www.kullabs.com/classes/subjects/units/lessons/notes/note-detail/7835
 QUESTIONAIRE

A STUDY ON SALES AND PROMOTION ON TIMES OF INDIA

1. Name:

2. Gender
o Male
o Female
o Others

3. Q1.Do you read newspaper?

o Yes
o No

4. Q2. How long you are reading the newspaper?

o 6 months to 1year
o 1-2 years
o 2 years and above
o Just started

5. Q3. How often do you read newspaper?

o Everyday
o 2 days a week
o 3 days a week
o Don’t read at all

6. Q4. How much time do you spend reading?

o Less than 20
o Half an hour
o More than half an hour

7. Q5. Which of the following newspaper do you prefer?

o Times of India
o Hindustan Times
o NBT
o Others
8. Q6.Which newspaper format do you prefer?
o Compact
o Broadsheet
o Online newspaper

9. Q7. What section do you normally look for?

o News section
o Sports section
o Opinion section
o Entertainment section

10. Q8. Usually at what time do you get the newspaper?

o Before 6am
o 6-7am
o 7-8am
o 8am and late

11. Q9. Are you satisfied with newspaper delivery time?

o Yes
o No

12. Q10. Are you satisfied with the price of newspaper?

o Yes
o No

13. Q11. Are you happy with the print quality of your newspaper?
o Yes
o No

14. Q12. Do you think your newspaper satisfied your preferences?

 o Yes
o No

15. Q13. Does the number of pages matters to you?

o Yes
o No

16. Q14. Would you love brief on to the point information or large information on your
newspaper?
o Brief
o large

PLAGIARISM REPORT
 CHAPTER-1

INTRODUCTION
 CHAPTER-2

RESEARCH METHODOLOGY
 CHAPTER-3

ANALYSIS AND INTERPRETATION

 CHAPTER-4

FINDING AND SUGGESTIONS

CHAPTER-5

CONCLUSION