TRANSFORMING TOWARD A CIRCULAR ECONOMY-

AN INNOVATION CULTURE PERSPECTIVE

PROF. DR. CHRISTOPH H. WECHT, OCTOBER 17TH 2022

Technology – Innovation – Management – Design
 INNOVATION CYCLE

Innovation

Competitive
Commodity
Advantage

Imitation

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 N M AN A GEM ENT
INNOVATIO

Innovation
Strategy
Innovation
Process
Intellectual
Property
Manage- Innovation
ment (IP) Result

Innovation
Innovation Structure
Culture

Communication

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 EAS OF IN NOVAT ION
AR

Business model
innovation

Service
innovation

Product and
process
innovation

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 OD EL IN NOVAT ION
BUSINESS M

IN FUTURE, COMPETITION TAKES PLACE NOT BETWEEN

PRODUCTS OR COMPANIES, BUT BETWEEN

BUSINESS MODELS.
GARY HAMEL 2008

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 U RSEL F BEFORE…
NETFLIX YO

Adapt

or get
Innovate or die!

UBERIZED

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 FTWA R E AN D DA TA!
SO

“Software is eating the world, in all

sectors.

In the future every company will

become a software company.”
Mark Andreessen
2011

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 LTUR E VS. STR AT EGY
CU

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 VS. C OLL ECTOR S
HUNTER

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 LTUR E VS. STR AT EGY
CU

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 LTUR E VS. STR AT EGY
CU

CULTURE EATS STRATEGY FOR LUNCH [P. DRUCKER]

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 IN K ING M INDSET S
DESIGN TH

Source: Corey Ford cford@stanford.edu

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 AGILE THINKING

Scope
(product features) Budget Time
Fixed
Agile
(«customer-driven,
planning-on-the-
Traditional fly»)
(«plan-driven»)

Flexible
Budget Time Scope
(product features)

SOURCE: ROBERT G. COOPER (2016) AGILE-STAGE-GATE

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 C UL TU RE N A VIGA TOR
INNOVATION

Insight: Learning what is missing

Inspiration: Seeing what is working

Implementation: Doing what is fitting

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 IM ATE YOU R C U LTURE
AN
WHAT KIND OF ROUTINES?

A …gile

n
I …nspiring

M …otivating

A …ligned

…ransparent
T
E …mpowering

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 VA TION D IMENSIONS
INN O

Agility Inspiration Motivation

= flexibility to = stimulation to release = internal or external
dynamically react eagerness for reason for one’s
towards changes development of new, actions; driver of
creative ideas behavior

Alignment Transparency Empowerment

= organic coordination = provision of = feeling of being
of behavior within a background knowledge competent over one’s
group towards a shared and reasons to enable own actions; enabler of
goal accountability confidence

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 1. INSIGHTS
LEARNING WHAT IS MISSING

Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 19

 INSIGHT

Precise positioning of your company thanks to

systematic measurement of the six central
dimensions for a successful innovation culture.

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 O UP W OR K - IN SIGHT
GR

Go to innovationskulturnavigator.ch/en/sat
1. Find out! Fill out the questionnaire!
Get your automatic assessment!

Reflect on the culture profile!

2. Contextualize! Find an illustrative anecdote!
What is missing / hindering?

Share your results and insights!

3. Discuss! Discuss your perspectives!
Decide for a dimension to work on!

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 2. INSPIRATION
SEEING WHAT IS WORKING

Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 22

Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 23
Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 24
Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 25
Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 26
 OR K - IN SPIRA TION
GROUP W
INNOVATIONSKULTUR.GLIDEAPP.IO/
PASSWORD: BGWPASSWORD
Scan the practices in your dimension!
1. Get inspired! How could each one look like in your company?

Share your ideas!

2. Decide! Which practices have the most natural fit?
Decide for one practice!

Discuss the adaptation of the practice!

3. Adapt! How to refine the practice?
Think about possible barriers/resources!

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 NUD GIN G EXA MPL E
INSPIRATION –

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 3. IMPLEMENTATION
DOING WHAT IS FITTING

Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 29

 IMPLEMENTATION
CULTURE STORY

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 L A CU LTU RE ST ORY
TEL

Starting Point Promise Storyline

• Common • Forward looking • Connects the

denominator • Positive present with the
• Anecdote • Creates excitement future
• Reality of daily
corporate life

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 IMPLEMENTATION

Starting Point Promise Storyline

!
Set an example

Authenticity Visibility Consistency

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 K - IM PLEMENTA TION
GROUP WOR

How to tell the culture story for your practice?

1. Decide! Decide for your recurring topic and your promise!
Keep in mind your audience!

Prepare to tell your culture story!

2. Develop! How can you set an example?
Prepare an elevator pitch of 2 minutes!

Pitch your practice!

3. Pitch! Start with your anecdote!

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 A TION - LEA DER SHIP
IMPLEMENT

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 PRESENTATIONS

!
Contact: raphael.boemelburg@unisg.ch | www.innovationskulturnavigator.ch © 2022, confidential 38
 CONTACT

r. Christo ph W echt, MBA

) DI D
Univ.-Prof. (NDU

ndu.ac.at
christoph.wecht@
488
T: +43 676 94 60

vatuniv ersitä t St. Pölten

ersity, Pri
New Design Univ .ch
www.item.unisg

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