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Shark Tank Project

Table of Contents

I. DESCRIPTION...................................................................................................2
II. PROCESS........................................................................................................2
1. Phase 1: Project Introduction + Topic Brainstorming (Mandatory).............................................................3

2. Phase 2: Project Planning (Mandatory).......................................................................................................3

3. Phase 3: Presentation (Mandatory).............................................................................................................3

4. Phase 4: Reflection (Optional).....................................................................................................................4

III. PRODUCT REQUIREMENTS....................................................................................4

5. Format.........................................................................................................................................................4

6. Content........................................................................................................................................................4

7. Language.....................................................................................................................................................4

IV. ASSESSMENT....................................................................................................5
1. Rubric for Level B1.......................................................................................................................................5

2. Rubric for Level B2.......................................................................................................................................7

V. ONLINE BACKUP PLAN........................................................................................9

VI. APPENDIX (PRINTABLE).....................................................................................10
1. Brainstorming Guidelines..........................................................................................................................10

2. Business Plan.............................................................................................................................................11

3. Pre-Presentation Checklist........................................................................................................................12

4. Audience Notes.........................................................................................................................................13

5. Self-Reflection...........................................................................................................................................14

6. Shark Tank Checklist - Phase 1...................................................................................................................16

8. Shark Tank Checklist - Phase 2...................................................................................................................17

9. Penalty and Bonus Guidelines...................................................................................................................18

VII. BUSINESS PLAN SAMPLES & ASSESSMENT.................................................................19

1. SAMPLE 1...................................................................................................................................................19

2. SAMPLE 2...................................................................................................................................................22

3. SAMPLE 3...................................................................................................................................................25

[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY] 1

 I. Description
Shark Tank Project is a project inspired by the Shark Tank Show, where entrepreneurs give business
presentations to a panel of investors, who will later decide whether they will invest in the company.
Similar to what happens on the show, this project requires students to act as entrepreneurs, in groups of
3 to 5, to pitch their business plan to the lecturer and other groups, who will act as investors. After the
business pitch, there will be a Q&A session where “investors” will have some questions for each group
to answer.

The objectives of the project are stated as follows:

 Students are able to identify a business idea that fulfills a want or need that is not being met by
existing businesses in the target language.
 Students are able to describe their target customers and key competitors in the target language.
 Students are able to introduce their company's mission, product, and goals in the target language.
 Students are able to explain why people should invest in their company in the target language.

II. Process
*Overall timeline:

The entire Shark Tank Project starts from the first lesson and ends in the week before the final week of
the course (the specific dates to be announced by the Language Institute). Below is the overall timeline
for the Shark Tank Project:

The following parts demonstrate the descriptions and guiding documents for each phase.

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 1. Phase 1: Project Introduction + Topic Brainstorming (Mandatory)

In this phase, the lecturer introduces the project to the students and describes what students need to do
to receive the best outcomes (explain the objectives, process, requirements, rubrics). The Project
Introduction must be done in the first and second lesson.

The lecturer will then divide the class into groups and help each group brainstorm and choose their
business idea with the following Brainstorming Guidelines.

Each group will submit the “Brainstorming Guidelines” worksheet according to the Deadline given by the
lecturer. Failure to do so will receive penalty following the Penalty and Bonus Guidelines.

Lecturers may use the Shark Tank Checklist - Phase 1 to check students’ worksheet or give their own
suggestions/comments.

2. Phase 2: Project Planning (Mandatory)

In this phase, each group starts formulating their business plan with the provided Business Plan
Template. The information produced in this template will help students plan their business
presentations accordingly.

Each group will submit the “Business Plan” worksheet according to the Deadline given by the lecturer.
Failure to do so will receive penalty following the Penalty and Bonus Guidelines.

Lecturers may use the Shark Tank Checklist- Phase 2 to check students’ worksheets or give their own
suggestions/comments. This should be done AT LEAST 1 WEEK before Phase 3.

3. Phase 3: Presentation (Mandatory)

a. Pre-Presentation

In this phase, each group uses the following Pre-Presentation Checklist to check and keep track
of all the things they are required to finish before Presentation Day.

Once all the answers are YES on your Checklist, you are ready to present!

b. Presentation Day
This stage happens within one lesson. Each group takes turn to come up to the board and give
their “Business Pitch” for 10 minutes. While each group presents, other students must complete
their Audience Notes and write down at least 2 questions to prepare for the Q&A session.

After each presentation, the lecturer facilitates the Q&A session by asking random students to
read aloud their question(s). The students who ask questions during this Q&A
session play the role of investors or “sharks” in the Shark Tank Project.

This Q&A session should only last 2-3 minutes.

Each student will submit the “Q&A - Audience Notes” by the end of the Discussion Day. Failure
to do so will receive penalty following the Penalty and Bonus Guidelines.

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 4. Phase 4: Reflection (Optional)

In this phase, each individual answers the following questions in the Reflection Template to reflect on
what they have learned from the project, what they have done well and what they could improve on in
the future.

This Self Reflection is optional. However, it is highly recommended for students to complete this task
because it is one of the most effective learning strategies for learners to adopt. Students can focus on
areas they need to improve on and learn how to perform better for their next project.

Students who turn in their Self Reflection should get bonus points from the lecturer following the
Penalty and Bonus Guidelines. The submission deadline will be given by the lecturer.

III. Product Requirements

5. Format

The product must be presented in the following format:

 Presentation (PowerPoint, Prezi, any other creative formats to present are accepted)
 Length of the full presentation: maximum 8-10 minutes
 Length of each member’s talk time: at least 2 minutes/individual
 Length of Q&A session: 2-3 minutes

6. Content

The content of the product must include 4 main components:

 Problem & Solution Statement: identifying a business idea that fulfills a want or need that is not
being met by existing businesses - See
 Market Segment & Competitor Research: describing target customers and key competitors
+ Market segment: a group of customers that share similar characteristics, such as age, income,
interests and social class
 Company & Product Description: introducing the company's mission, product, and goals
 Investment Pitch: explaining why people should invest in the company

7. Language

The language used in the product must be:

 Appropriate language (cannot be too informal/inappropriate)

 Vocabulary: appropriate level, preferably a mixture of vocabulary words learned in the textbook.
 Grammar: appropriate level, preferably a mixture of grammatical structures learned in the textbook.

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 IV. Assessment
1. Rubric for Level B1

Product (4 points) – Group grade

1 0.75 0.5 0.25

Format ● All slides have attractive ● Most slides have ● Some slides have ● Most slides are hard to
and easy-to-follow attractive and easy-to- attractive and easy-to- follow and do not fully
graphics that support the follow graphics that follow graphic, some are support the
theme/content of the support the a bit hard to follow and theme/content of the
presentation. theme/content of the do not support the topic. presentation.
● Length of the presentation. ● Length of the ● Length of the
presentation stays ● Length of the presentation does not presentation does not
approximately within 8- presentation stays stay approximately stay approximately
10 minutes (0-1-minute approximately within 8- within 8-10 minutes (4–5- within 8-10 minutes
difference). 10 minutes (2-3-minute minute difference). (more than 5-minute
● Length of each member’s difference). ● Length of most members’ difference)
talk time is 2 ● Length of only some talk time is close to only ● Not all members talk in
minutes/individual or members’ talk time is 1 minute/individual. the presentation.
more. 2 minutes/individual or
more.
0.75 0.5 0.25 0
Problem ● A want or unmet need in ● A want or unmet need in ● A want or unmet need in ● A want or unmet need
& Solution the market is clearly and the market is clearly and the market is not clearly in the market is barely
engagingly described engagingly described described. described or not
Statement
with data to support but with no data to ● Solution is described but described at all.
(Identify a
claims. support claims. not linked to solving the ● Solution is barely
business idea ● Solution is clearly and ● Solution is clearly and problem or unmet need described with no
that fulfills a persuasively described as persuasively described in a persuasive manner. links to solving the
want or need well as linked to solving and linked to solving the problem or unmet
that is not being the problem or unmet problem or unmet need. need.
met by existing need in a logical way
businesses) with an explanation for
idea inspiration.
Market ● The company's target ● The company's target ● The company's target ● The company's target
Segment & customers and key customers and key customers and key customers and key
competitors are clearly competitors are clearly competitors are not competitors are barely
Competitor
and persuasively described with a few clearly described with described or not
Research described with a lot of supporting facts and little to no supporting described at all.
(Describe their credible data and figures. facts and figures. ● The information is
target resources. ● The information is ● Some information is irrelevant to the
customers and ● The information is clearly relevant to the project irrelevant to the project. project.
key relevant to the project and provides a
competitors) and provides a detailed detailed analysis of the
and unique analysis of market.
the
market.
Company ● Detailed descriptions of ● Descriptions of the ● Descriptions of the ● The company's mission,
& Product the company's mission, company's mission, company's mission, product, and goals are
product, and goals are product, and goals product, and goals are barely described or not
Description
clearly stated and are clearly stated and stated but not described at all.
(Introduce their
logically connected. logically connected. logically connected. ● Ethical business
company's ● The company promotes ● The company promotes ● The company promotes practices are hardly
mission, ethical business practices ethical business somewhat ethical seen via the
product, and with sustainable values. practices. business practices. description.
goals)

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Investment ● There are 3 or more than ●
Pitch 3 reasons stated regarding
(Explain why why investors should
invest in the company
people should
● All reasons stated are
invest in their
logical, persuasive, and
company) clearly connected to
the business described.
There are 2 reasons ● There is 1 reason stated ● Little to no reason is
stated regarding why regarding why investors found regarding why
investors should invest should invest in the investors should invest
in the company company in the company
● Most reasons stated are ● The reasons stated are ● The reasons stated are
logical and clearly logical but not clearly illogical and not
connected to the connected to the connected to the
business described. business described. business described.

Language (4 points)- Individual

Level B1 2 1.5
Vocabulary ● Can frequently use a range
of appropriate vocabulary
to discuss a large number of
general topics.
Grammar ● Shows a mixture of
grammatical structures with
a few mistakes that do not
significantly affect
comprehension.
● Is able to link ideas with a
range of cohesive devices
and discourse markers but
not always appropriately.
1 0.5
Performance ● Can occasionally use
shares a range of
features of appropriate
Bands 1 and vocabulary to discuss
2 some general topics.
Performance ● Shows a mixture of
shares grammatical
features of structures with some
Bands 1 and mistakes that may
2 affect comprehension.
● Is able to link ideas
with a limited range
of cohesive devices
and discourse markers
with significant errors.
● Can sometimes use a
limited range of vocabulary
to discuss a few general
topics.
● Shows only limited control
of a few grammatical forms
with a lot of mistakes that
may affect comprehension.
● Is not able to link ideas with
cohesive devices and
discourse markers.

Content Delivery (2 points)- Individual

Level B1 1 0.75
Pronunciation ● Pronunciation is
& Fluency intelligible. Intonation is
generally appropriate.
Sentence and word stress
is generally accurately
placed.
Individual sounds
are generally
articulated clearly.
● Is able speak at a fair
speed and with a rather
good degree of fluency
with some repetition or
self-correction.
● Is able to deliver thoughts
with almost no simplified
prompts.
Body ● Stands up straight,
Language / looks relaxed and
Performance confident.
● Establishes eye contact
with everyone in the room
during the presentation.
● Uses effective body
language to support/
enhance the content
delivery.
0.5 0.25
Performance ● Is mostly intelligible, ● Has very limited control of
shares despite limited phonological features and
features of control of is often unintelligible.
Bands 1 and phonological features. ● Is able to speak at low
0.5 ● Is able to speak at speed and with a low
rather low speed and degree of fluency.
with a fair degree of ● Is not able to deliver
fluency. Frequent intended thoughts and
repetition or self- needs a lot of pauses.
correction is Frequently needs simplified
identified. prompts in order to produce
● Occasionally needs responses.
simplified prompts
in order to produce
responses.
Performance ● Sometimes stands up ● Rare eye contact and
shares straight, establishes confidence established.
features of eye contact, and
Bands 1 and uses body language.
0.5

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 2. Rubric for Level B2

Product (4 points) – Group grade

1 0.75 0.5 0.25

Format ● All slides have attractive ● Most slides have ● Some slides have ● Most slides are hard to
and easy-to-follow attractive and easy-to- attractive and easy-to- follow and do not fully
graphics that support the follow graphics that follow graphic, some are support the
theme/content of the support the a bit hard to follow and theme/content of the
presentation. theme/content of the do not support the topic. presentation.
● Length of the presentation. ● Length of the ● Length of the
presentation stays ● Length of the presentation does not presentation does not
approximately within 8- presentation stays stay approximately stay approximately
10 minutes (0-1-minute approximately within 8- within 8-10 minutes (4–5- within 8-10 minutes
difference). 10 minutes (2-3-minute minute difference). (more than 5-minute
● Length of each member’s difference). ● Length of most members’ difference)
talk time is 2 ● Length of only some talk time is close to only ● Not all members talk in
minutes/individual or members’ talk time is 2 1 minute/individual. the presentation.
more. minutes/individual or
more.
0.75 0.5 0.25 0
Problem ● A want or unmet need in ● A want or unmet need in ● A want or unmet need in ● A want or unmet need
& Solution the market is clearly and the market is clearly and the market is not clearly in the market is barely
engagingly described engagingly described described. described or not
Statement
with data to support but with no data to ● Solution is described but described at all.
(Identify a
claims. support claims. not linked to solving the ● Solution is barely
business idea ● Solution is clearly and ● Solution is clearly and problem or unmet need described with no
that fulfills a persuasively described as persuasively described in a persuasive manner. links to solving the
want or need well as linked to solving and linked to solving the problem or unmet
that is not being the problem or unmet problem or unmet need. need.
met by existing need in a logical way
businesses) with an explanation for
idea inspiration.
Market ● The company's target ● The company's target ● The company's target ● The company's target
Segment & customers and key customers and key customers and key customers and key
competitors are clearly competitors are clearly competitors are not competitors are barely
Competitor
and persuasively described with a few clearly described with described or not
Research described with a lot of supporting facts and little to no supporting described at all.
(Describe their credible data and figures. facts and figures. ● The information is
target resources. ● The information is ● Some information is irrelevant to the
customers and ● The information is clearly relevant to the project irrelevant to the project. project.
key relevant to the project and provides a
competitors) and provides a detailed detailed analysis of the
and unique analysis of market.
the
market.
Company ● Detailed descriptions of ● Descriptions of the ● Descriptions of the ● The company's mission,
& Product the company's mission, company's mission, company's mission, product, and goals are
product, and goals are product, and goals product, and goals are barely described or not
Description
clearly stated and are clearly stated and stated but not described at all.
(Introduce their logically connected. logically connected. logically connected. ● Ethical business
company's ● The company promotes ● The company promotes ● The company promotes practices are hardly
mission, ethical business practices ethical business somewhat ethical seen via the
product, and with sustainable values. practices. business practices. description.
goals)

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Investment ● There are 3 or more than ●
Pitch 3 reasons stated regarding
(Explain why why investors should
invest in the company
people should
● All reasons stated are ● Most reasons stated are ●
invest in their
logical, persuasive, and
company) clearly connected to
the business described.
Language (4 points)- Individual
Level B2 2 1.5
Vocabulary ● Uses a range of appropriate
vocabulary to discuss a
large number of general
topics with some awareness
of style and collocation, but
with limited flexibility.
Grammar ● Shows a wide range of
grammatical structures with
a few mistakes that do not
significantly affect
comprehension.
● Is able to link ideas with
a range of cohesive
devices and discourse
markers rather
appropriately, but with
little flexibility.
Content Delivery (2 points)- Individual
Level B2 1 0.75
Pronunciation ● Pronunciation is
& Fluency intelligible. Intonation is
generally appropriate.
Sentence and word stress
is generally accurately
placed.
Individual sounds
are generally
articulated clearly.
● Is able speak at a fair
speed and with a rather
good degree of fluency
with some repetition or
self-correction.
● Is able to deliver thoughts
with almost no simplified
prompts.
[FOR INTERNAL USE AT VAN LANG UNIVERSITY ONLY]
There are 2 reasons ● There is 1 reason stated ● Little to no reason is
stated regarding why regarding why investors found regarding why
investors should invest should invest in the investors should invest
in the company company in the company
The reasons stated are ● The reasons stated are
logical and clearly logical but not clearly illogical and not
connected to the connected to the connected to the
business described. business described. business described.
1 0.5
Performance ● Uses a limited range of ● Uses a vocabulary of
shares appropriate isolated words and phrases.
features of vocabulary to discuss
Bands 1 and a large number of
2 general topics with
some awareness of
style and collocation,
but with limited
flexibility.
Performance ● Shows an appropriate ● Shows only limited control
shares range of grammatical of a few grammatical forms
features of structures with some with a lot of mistakes that
Bands 1 and mistakes that may may affect comprehension.
2 affect comprehension. ● Is not able to link ideas with
● Is able to link ideas cohesive devices and
with a limited range discourse markers.
of cohesive devices
and discourse markers
rather appropriately,
but with little
flexibility.
0.5 0.25
Performance ● Is mostly intelligible, ● Has very limited control of
shares despite limited phonological features and
features of control of is often unintelligible.
Bands 1 and phonological features. ● Is able to speak at low
0.5 ● Is able to speak at speed and with a low
rather low speed and degree of fluency.
with a fair degree of ● Is not able to deliver
fluency. Frequent intended thoughts and
repetition or self- needs a lot of pauses.
correction is Frequently needs simplified
identified. prompts in order to produce
● Occasionally needs responses.
simplified prompts
in order to produce
responses.
8
 Body ● Stands up straight, Performance ● Sometimes stands up ● Rare eye contact and
Language / looks relaxed and shares straight, establishes confidence established.
Performance confident. features of eye contact, and
● Establishes eye contact Bands 1 and uses body language.
with everyone in the room 0.5
during the presentation.
● Uses effective body
language to support/
enhance the content
delivery.

V. Online Backup Plan

Under the unexpected circumstances that the University requires students and lecturers to study and
teach online,

- in-person presentations can be conducted online via MS Teams (must be video recorded for
assessment purposes)

- Q&A session can be conducted online via MS Teams.

* For Online Audience Notes Submission, lecturers can create an online form and send the link to
students at the beginning of Presentation Day. Students are required to submit this form at the end of
the Presentation Day. Lecturers can look at this FORM for reference.

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 VI. Appendix (Printable)
1. Brainstorming Guidelines

Brainstorming Guidelines
Group members:

Instructions:
1. Open your textbook and look at the topics for each unit at the beginning of the textbook.
2. Fill in your favorite topics in the boxes below.
3. For each topic, think of a few Business ideas for your performance.
4. Circle the best idea for each box.
5. Choose 1 idea among your circled ideas and state your reasons.

Topic:
Business ideas:

Topic: Topic:
Business ideas: Business ideas:

Brainstorming
Topic: Topic:
Business ideas: Business ideas:

Chosen Topic:
Reason:

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 2. Business Plan

Business Plan
Group members:
Work with your group and answer each question below to plan your business presentation.

Problem & Solution Summary

Describe very briefly why your business needs to exist. What problem do you solve for your customers? How
do you solve the problem presented above?

Market & Competition

Describe your target customers, market segments, and identify your key competition. Who will your
customers also consider?

Company & Product Description

Describe your company’s mission, product(s), and goals. What does your company aim to achieve? What
product does your company have? How can your company achieve the presented goals with that product?

Why us?
Write a brief overview of you and your team. Why are you the right people to build this business?

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 3. Pre-Presentation Checklist

Pre-Presentation Checklist
1. Format
Do you have prepared slides (PowerPoint, Prezi, any other creative formats) to present?
Can the presentation be presented in less than 10 minutes?
Does each member have at least more than 2 minutes to talk?

2. Content
Does your presentation have all four of the following components?
Problem & Solution Statement
Market Insights & Competitor Research
Company & Product Description
Investment Pitch

3. Language
Is the language in the presentation appropriate language?
Is the vocabulary in the presentation appropriate for your class level? Do you use any vocabulary words learned
in the textbook?
Is the grammar in the presentation appropriate for your class level? Do you use any vocabulary words learned in
the textbook?

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 4. Audience Notes

Student’s name:
Q&A - Audience Notes

While watching each presentation, write down notes about each presentation’s strengths, suggestions for
improvement, and at least 2 questions you have for the presenters.
*Things to think about: visual, the topic, the product, the market competitors, the future, …

Presentation 01 - Group ………..

Strengths Suggestions Questions
1.
?
2.
?

Presentation 02 - Group ………..

Strengths Suggestions Questions
1.
?
2.
?

Presentation 03 - Group ………..

Strengths Suggestions Questions
1.
?
2.
?

Presentation 04 - Group ………..

Strengths Suggestions Questions
1.
?
2.
?

Presentation 05 - Group ………..

Strengths Suggestions Questions
1.
?
2.
?

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 5. Self-Reflection

Student’s name:
Self-reflection

💡 Description: Describe your project experience in detail, including what happened and
your expectations of what would happen next.
**Helpful questions:
What happened? When and where did it happen?
What did you (and the other people) do?
What did you want to happen?

💡 Feelings and thoughts: Describe your feelings and/or thoughts during the project. Then,
state how they might have impacted the experience.
**Helpful questions:
What were you feeling before, during, and after the project?
What do you think other people were feeling about the project? What about now?
What were you thinking during the project? What about now?

💡 Evaluation: Describe something that worked and did not work in the project.
**Helpful questions:
What was good and bad about the project?
What went well? What didn’t go so well?
What did you and other people contribute to the project (positively or negatively)?

💡 Analysis: Explain why the project happened in the way you have just described. There is no
right or wrong analysis - just your own analysis.

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 **Helpful questions:
Why did things go well?
Why didn’t they go well?
Now that you are looking back at the experience. Why do you think things happened the way they
did?

💡 Conclusion: Summarize what you have learned from the project, how you have learned about
it/them, and what you would do differently in the future.
**Helpful questions:
What did I learn from this project?
How did I learn about it/them?
What else could I have done?

💡Action plan: Describe a plan for how you would work on a similar project in the future or general
changes you might find appropriate.
**Helpful questions:
What would I do differently in a similar project in the future?
What skills do I need to develop for me to handle a project like this better?
How will I develop those skills?

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 6. Shark Tank Checklist - Phase
1

Shark Tank Checklist – Phase 1

(For Lecturer)

Class Code:

Group #:

1/ Is the Brainstorming Guidelines Template well completed?

 Yes  No

2/ Does the idea for the project stem from a/any topic in the textbook?

 Yes  No

3/ Is the idea feasible?

 Yes  No

4/ Does the group give some possible/convincing explanations for their choice?

 Yes  No

Lecturer’s Comments (IF ANY):

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 8. Shark Tank Checklist - Phase
2
Shark Tank Checklist – Phase 2
(For Lecturer)
Class Code:
Group #:

Problem Summary
 A problem / A want or unmet need in market is…
 clearly described.  unclearly described.  barely/not described.

Solution Summary
 (A) solution(s) is/are…
 clearly and persuasively described and linked to solving the problem.
 clearly described, but not linked to solving the problem.
 barely described with no links to solving the problem

Market Segment & Market Competitor

 The company’s target customers and key competitors are…
 clearly described.  unclearly described.  barely/not described.

Company and Product Description

 The company's mission, product, and goals are…
 clearly presented and logically connected.
 clearly presented, but not logically connected.
 unclearly presented, or not presented at all.

Investment Pitch
 At least 3 reasons:  Yes  No
 The reasons are…
 clearly and compellingly stated.
 clearly stated, but not clearly connected to the business described.
 unclearly stated, or not connected to the business described.

Lecturer’s Comments (IF ANY):

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 9. Penalty and Bonus Guidelines

PENALTY & BONUS GUIDELINES

Class Code: Group number: Student’s name:

I/ Phase 1: Brainstorming (penalty) (group grade)

submission on time with finished item(s)
submission on time with unfinished item(s) (-0.25)
late submission with finished item(s) (-0.5)
late submission with unfinished item(s) (-0.75)
no submission (-1)

II/ Phase 2: Planning (penalty) (group grade) TOTAL PENALTY:

submission on time with finished item(s)
submission on time with unfinished item(s) (-0.25)
late submission with finished item(s) (-0.5) TOTAL BONUS:
late submission with unfinished item(s) (-0.75)
no submission (-1)

III/ Phase 3: Discussion Day (penalty)

Audience notes
submitted
no submission (-1pt) (individual grade)

IV/ Phase 4: Self-reflection (bonus) (individual grade)

submission on time with finished item(s) (+1)
submission on time with unfinished item(s) (+0.75)
late submission with finished item(s) (+0.5)
late submission with unfinished item(s) (+0.25)
no submission

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 VII. Business Plan Samples & Assessment
1. SAMPLE 1

Business Plan – “WALL-E VIETNAMESE”

Problem Summary
Describe very briefly why your business needs to exist. What problem do you solve for your customers?

Firstly, many people or many households do not classify the types of waste, they just put them all
together in a trash bin or a garbage bag.

The garbage collectors cannot handle the classification of waste, they can just collect all types of waste
and gather them in one place.

Secondly, on public holidays, many tourist attractions, especially beaches, welcome visitors, and at the
end of the day what people leave behind is an ocean of trash.

Finally, in rural areas, there aren’t many places to treat waste.

Solution Summary

Briefly summarize what your company does. How do you solve the problem presented above?

We decided to create a machine called - WALL-E VIETNAMESE which can help:

 It can deal with the backlog of unclassified trash and help with the current garbage disposal
process.
 With a small and compact size, it is easy to move into small and narrow spaces to collect garbage.
 It helps reduce time and labor in sorting garbage, reduce the amount of garbage to be buried, and
reduce environmental pollution.
 People can gain economic benefits from waste since some types of waste can be recycled and
reused.

Comments: Meets expectation

 Clear and engaging description of a want or unmet need in the market.
 Solution is clearly and persuasively described and linked to solving the problem or unmet need.

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Market & Competition
Describe your target customers, market segments, and identify your key competition. Who will your customers
also consider?

I/ Market Insights:
Where?
1/ Residential areas and tourist attractions
 In densely populated areas, there is a large amount of waste that is piled in heaps and unclassified
landfills.
 The machine is compact, it can work in crowded places like amusement parks or public places
without giving off an unpleasant smell.
Who?
1/ Local waste disposal companies:
 The local waste disposal companies are responsible for the machine operation in their areas.
They rent the machine for use; the price depends on many factors.
2/ Owners and managers of residential areas and tourist areas:
 There is a large amount of waste in residential and tourist areas, the owners of these places are
also customers because people’s activities there create significant impacts on nature.

II/ Market Competitors:

In high-rise buildings where E-Wall Vietnamese cannot go up to the higher levels, there have been
waste collection pipes. However, instead of being a competitor, the system in those buildings could
greatly assist our garbage collection process by delivering trash down to the ground floor so that E-Wall
Vietnamese can collect the garbage and classify it more quickly and conveniently.

Comments: Meets Expectations

 Clear description of the company's target customers and key competitors.
 The information is relevant to the project.

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PRODUCT’S DESCRIPTION
Inside the machine, there are 3 different storage compartments for three types of garbage including recyclable, organic and i
The machine has to classify the garbage corresponding to the 3 types using AI technology.
Garbage is treated by crushing, squeezing and pushing into the storage compartments.
It makes less noise when operating.
Closed garbage compartments prevent stink from bombing.

Comments: Meets Expectations

 Description of the company's product is clearly stated.

Why us?
Write a brief overview of you and your team. Why are you the right people to build this business?

A $ 500 MILLION INVESTMENT for 25% of the NET PROFIT

Investment Pitch
Builds a good reputation with your public/tourists/citizens.
Reduces the labor cost and helps save the operating time.
Gives mankind a hand to protect our living environment
Has a potential ability

Comments: Meets Expectations

Clear and compelling description of 3 reasons why investors should pay attention and invest in their company.

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 2. SAMPLE
2
Business Plan – “LET’S EAT APP”
Problem Summary
Describe very briefly why your business needs to exist. What problem do you solve for your customers?

Health is the most important factor in everyone's life, but not everyone knows how to establish an eating habit that helps stay

Solution Summary
Briefly summarize what your company does. How do you solve the problem presented above?

Let’s Eat app is created for everyone.

Let's Eat app helps people with things:
 Making meal plans;
 Counting calories in diets
 Suggesting types of exercise
 Serving as a reminder about the meal time or exercise time.

Comments: Meets expectation

 Clear and engaging description of a want or unmet need in the market.
 Solution is clearly and persuasively described and linked to solving the problem or unmet need.

Market & Competition

Describe your target customers, market segments, and identify your key competition. Who will your customers
also consider?

I/ Market Insights:
1/ Target customers
 Pregnant women
 Weaned babies
 Old people
 Vegetarians
 People who want to have a healthy body
 People who want to have a slender body
 People who need a special diet
2/ Market segments:
There are 4 main elements:
 Geographic: everybody in the world
 Demographic: gender or age or race – no matter
 Psychographic: people with busy lifestyles and not knowledgeable about healthy diets
 Behavioral: good or bad at technology

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 II/ Market Competitors:
We used the SWOT Analysis Matrix to analyze our competitors.

Comments: Exceeds expectations

 Clear and engaging description of the company's target customers and key competitors using credible
data and resources.

PRODUCT’S DESCRIPTION

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 COMPANY & PRODUCT DESCRIPTION

Comments: Exceeds/Meets expectations

 Detailed descriptions of the company's mission, product, and goals are clearly stated and
logically connected.

Why us?
Write a brief overview of you and your team. Why are you the right people to build this business?

A $ 5000 INVESTMENT for 20% of the NET PROFIT

 Investment Pitch
 A young company in the technology sector.
 Serve different types of customers
 A very flexible, new app
 A founder team with flexibility and conscientiousness

Comments: Meets the expectations

 Clear and compelling description of 3 reasons why investors should pay attention and invest in their
company.

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 3. SAMPLE
3
Business Plan – “MESIK – A MUSIC APP”
Problem Summary
Describe very briefly why your business needs to exist. What problem do you solve for your customers?

Our idea comes from the app called Shazam that helps people identify the song that is currently being
played. However, Shazam has some of the cons as follows:
o Interface - a little unfriendly
o Floating lyrics window can’t turn off
o Lots of pop-up ads; pay a lot for premium pack to be able to turn off pop-up ads

Solution Summary

Briefly summarize what your company does. How do you solve the problem presented above?

Mesik app will be developed to another level

o Simple interface
o Can hum or sing to search
o Compatible with Siri and Google
o Discover song charts to see which tracks are popular in your area
o Tap on music app icons like Spotify and Google Play Music for listening to entire songs

Comments: Meets expectation

 Clear and engaging description of a want or unmet need in the market.
 Solution is clearly and persuasively described and linked to solving the problem or unmet need.

Market & Product & Financial Plan

Describe your target customers, market segments, and identify your key competition. Who will your customers
also consider?

I/ Market Insights:
1/ Target customers
Individuals above 13 years old
Reasons:
 Have access to modern technology
 Curious about things around them and learn about them, especially music.

2/ Competitors:
 Other music apps, like Shazam

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 3/ Marketing plan
 Invite artists to recommend our app to users and we will support them to promote their
newest singles/albums.
 Run commercials on social media: Facebook, Instagram, Twitter, etc.

4/ Purchases
 Premium: $4.99/month
 Student: $2.99/month
 Get a 30-day free trial with all benefits.

5/ Financial Plan

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 5/ Financial Plan

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 5/ Financial Plan

Comments: Exceeds Expectations

 Clear and engaging description of the company's target customers and key competitors
 The information is clearly relevant to the project and provides a detailed and unique analysis on the
market.
 Detailed descriptions of the company's mission, product, and goals are clearly stated and logically
connected.
 Detailed financial plans for the capital to be recouped.

Why us?
Write a brief overview of you and your team. Why are you the right people to build this business?

A $ 50.000 MILLION INVESTMENT for 35% of the NET PROFIT

 Investment Pitch
Made orally

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 Compiled by Phan Hong Nhu (M.A) Edited by Chau Thanh Nha (M.A) (Ver. 2)
For Van Lang University, Language Institute

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