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KorPhilicious
FoodTruck

“MapapaSakay ka Sa SARAP”

Address: Don mariano st., Makati A. Venue, Makati City

Gmail: KorphiliciousFoodtruck@gmail.com.ph
Contact: 09307112445
 Execute Summary

Korphilicious comes from the two country Korea and Philippines. This will
serve customers different cuisines from Korean and Philippines. We, as the
owner of the food truck, conceptualized it because of the influenced of Korean
to the food taste of Filipino. We included some Filipino cuisines so it wouldn’t
look biased to the Filipino foods. Filipinos nowadays, are fond of watching
Korean TV series and movies and it caused them to feel the Korean culture.
They want to speak, wear Korean fashion and also eat Korean foods. That’s
why we are offering it to them. We also want to serve Korean citizens living in
Our country, not only Korean foods but also we will serve our native foods in
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the Philippines.
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Mission
• To serve and provides our customers satisfaction by making a healthy,
neat, and delicious Korean and Filipino cuisines for everyone. We will
give the desire food of our customers by serving it in affordable price. We
want our customers to experience a beautiful sight seeing , comfortable
sits and unique foodtruck.

Vision
• Korphilicious food truck vision is to be one of the famous food
truck that has the combination of Korean and Filipino foods. It will
become globally competitive than other food truck in different
country. Meanwhile, it also helps the people to recognize and
appreciate the culture of both country.
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SWOT Analysis

The following SWOT analysis captures key strengths

and weaknesses within the company and describes
the opportunities and threats facing the
Korphilicious Foodtruck.
 Strengths
* Uniqueness of the product Weaknesses
* affordable price
* small facility
* attractive facilities
* Hardworking staff * Importation of Korean product
* Popularity of the cuisine

Opportunities
* Higher demand in Korean culture
Threats
* First company to sell combined Korean and * Korean restaurant and other competitors
Filipino foods Location of the products
* Active supplier
 Product Differentiation

In terms of promoting differences, we will promote that we are a new and small
local business enterprise who will serve the customers satisfaction by making
delicious cuisines from two country Korean and Philippines. We will have more
kinds of foods, and also in our food truck we will offer different kinds of benefits for
the customers for them to feel the ambiance of Korea, we will artificially creates the
Korea in our truck, and with the Philippines common designs.

We will make our food truck successful by meeting our customers satisfactions. It
is a good start of our business because as of now, we are only the business who
offers combined cuisines from Korean and01Philippines.
 Target Customers
BRANDING STRATEGY - Our foodtruck’s target customers are those who are fond of
Korean culture, those who like to eat Filipino foods, and those
who wants to try the two different cuisines. And it is open to
all ages.

Brand Promise:
- Korphilicious food truck creates a setting wherein you will feel the both Korean
and Filipino cultures.
- We will differentiates our products from other restaurants, we will create an
innovative cuisines
- Other restaurants or foodtruck is just a simple foodtruck but Korphilicious is
different because you will experienced and feel the culture of both countries.
 Consumer Evaluation
* Open to all ages
* There are people are searching for this kind of food truck that will
offer unique , affordable , and extraordinary twists of foods and
products that the customers wanted to try.
* The target customers of Korphilicious food truck are mostly the
people who idolizes Korean and Filipino cuisines.
* Whether you are Filipino, Korean, American, Spanish, and etc. you
are open to come in our food truck.

Positioning
* Korphilicious Food Truck will be located at Don Mariano St., Makati
A. Venue, Makati City. And you can reach us with our email
KorphiliciousFoodtruck@gmail.com.ph
 ORGANIZATION STRUCTURE

CEO

Vice
President

Financing Human Resource Sales

Department Department Department
Manager Manager Manager

Employee Employee Employee Employee Employee Employee

 Competitor Evaluation

* Korean Restaurant ( Primary Competitor)

* Korean restaurants will be our primary competitors because we have
many of them in our country, so it is not easy to compete them. And with
that, they are more competent because they are serving only Korean foods
they focused only one cuisine.
* Filipino Restaurants/ other famous foodtrucks (Secondary Competitors)
* There are many restaurants and foodtrucks in our country but none of
them serves the combination of Korean and Philippine foods. With artificial
sight seeing. 01
 Marketing Goals

A. Short Termterm
A. Short

* Korphilicious Food truck aimed to develop customers relationship, and also aimed
to decrease the marketing expenses because it was too expensive to advertise.

B. Long
B. Long Termterm

*We aim to have high quality of foods for a lower or affordable price compare to the
other food trucks
* Another Long term goal, within 5 years is to increase our net income, for us to have
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another branch in different areas around Manila or even whole Philippines.
 III. Budget

Facebook promotion expense

Breakdown of Budget
25%
Allocation (100,000 for
Facebook promotion)

Budget Allocation

Magazine printing and design Computation

50% Allocated budget is Php5,000 (100,000x5%)

Php30.00x 14 days= Php40.0ox15 days

Minimum budget id Php30.00 a day ( according

to

facebook promotion-terms and conditions)

Duration- 14 days

Outdoor advertising Estimated People to reached ( 6700-18,000)

25% 3months and 8 days promotion = Php2,940.00

Php5,000-Php2,940= Php2,060.00 excess

Projected Income Statement
2021 2022 2023 2024 2025 2026
 Target Markets

- Korphilicious food truck’s customer can be broken

down into two categories. The Korean lovers and the
Filipino lovers. In our food truck they have their sections
that will show if they are eating either Korean or Filipino
cuisines.
- And also the professionals who wants to eat and stay
for a while for movie marathons01 for them to freshen up.
 Advertising Objectives

* The single objective is to position the

Korphilicious food truck as the famous food truck
with the combination of Korean and Filipino
foods. The marketing strategy will seek to first
creates customer relation. Develop the
customers loyalty and meet
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 Creative Strategy

* The service offered by Korphilicious food truck

are based on a system. Because we combined the
two cultures, we have different section for every
category inside our food truck. We have the
bayanihan for the Filipinos and at the center,
circle table is for the Koreans but they can also
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use vice versa.
List of menu
List of menu
List of menu