Business

Awareness
Lecture 18
FACEBOOK
Case Study
Facebook

History SWOT

01 02 03

Marketing
Approach
History

▪ Facebook was founded in 2004 by Mark

Zuckerberg
▪ It was earlier only accessible from inside Harvard
▪ Success of facebook was evident from beginning
▪ Within 2 years, it had spread throughout the
globe
▪ Currently it has over 500 million active users
▪ It is the most successful venture in the field of
personal marketing that made Mark a business
tycoon
Marketing Approach

▪ Facebook has become a crucial marketing

for just about any brand for several
reasons

▪ It implements Direct Marketing and

delivers goods and services to customers
without any marketing middlemen thereby
saving lot of money doing this
Digital Marketing Approach

▪ Facebook bypasses the high and increasing

costs of reaching business markets through a
sales force

▪ It ensures that the companies know enough

about each consumer to customize and
personalize offers

▪ Facebook allows various potential clients to

create pages where they can personally
interact, build awareness and communicate
with anyone who takes interest
Interactive Marketing

▪ Facebook provides a channel for interaction

between the company and its prospective
customers

▪ Companies can make their own online

communities inviting participation from
consumers and creating a long term marketing
asset in the process

▪ A number of advertisements appear in the news

feed in facebook which are an effective way of
marketing a product
Marketing

▪ Even the politics from around the world push

their campaigns and communicate with
supporters on a local, personalized basis

▪ Facebook also offers targeted advertising

opportunities. Banner ads can target
individuals by demographic or keywords
based on the specific information they have
placed on their profiles

▪ Companies use facebook to target

consumers regionally, promote specific
labels within the company and give a
personal touch
SWOT Analysis
Strength
▪ Lower employment costs
▪ Deep sales orientation for quick ROI
▪ Time savvy management
▪ Quality over quantity
Opportunities
▪ Strong, loyal and educated
community
▪ Quick access to customer issues
▪ Targeted and sales ready traffic
▪ Increased investment opportunities
Weakness
▪ SMM tools “overdose” or insufficiency
▪ No frontier between your community
and your brand
▪ Single & narrow-minded focus on your
content
▪ Poor list of traffic sources
Threats
▪ “Just another startup” reputation
▪ Brand impersonality and mediocre
engagement
▪ Lost trust
▪ Impression of industry incompetence
▪ Low CTRs