Retail Operations

Lecture 6 - 10

Answer the following questions.

Question 1 - Discuss signage as a common visual merchandising tool?

Ans. Signage is a significant visual merchandising tool. Signs can be used for everything from pointing
customers to a certain section to showing discounted or clearance items. In any case, make sure that
signage is part of your visual merchandising strategy. Any visual representation that directs people
to a store, an office, a building, a roadway, a park, and so on is known as signage. Customers can
easily locate a facility or Merchandising tended destination by following the directions on signage.

Question 2 – Explain different types of distribution channels?

Ans. The three types of distribution channels include wholesalers, retailers, and direct-to-consumer
sales. Wholesalers are companies that purchase big quantities of a product from a manufacturer and
resell it to retailers or, in some situations, end-users. Retailers are frequent customers of
wholesalers and give high-touch customer service to their end clients. Finally, direct-to-consumer
sales take place when a manufacturer sells directly to a customer, such as through an e-commerce
platform.

Question 3 – What are the steps involved in setting up a display?

Ans. Steps involved in setting up a display.

1. Determine the target location

2. Propose the idea of display advertising
3. Decide size, placement, duration and (optionally) rotation
4. Hang the prints yourself
5. Promote it. (Be creative in this part)

Question 4 – Explain the role and responsibilities of a Merchandizing Manager?

Ans. Roles and responsibilities of a merchandising manager are

a. Overseeing the planning and implementation of merchandising strategies.

b. Creating eye-catching store layouts that showcase the brand and aesthetic of the
company.
c. Negotiating the costs of inventory for multiple stores.
d. Preparing annual and quarterly budgets, and presenting them to the relevant
stakeholders.
e. Tracking inventory movement and systematically introducing promotions, sales,
price changes, etc.
f. Identifying trends and monitoring supply and demand.
 g. Collaborating with the marketing department to brainstorm new projects, campaigns,
and business ideas.

h. Interpreting sales reports and providing guidance on how to improve figures and
customer engagement.

Question 5 – What are the different types of signage and displays?

Ans. Different types of signage are

a. Window graphics
b. Mural and wraps
c. A-frame name sidewalk signs
d. Vehicle graphics
e. Floor graphics
f. Banner signs
g. Menu boards

Different types of displays

a. Racks
b. Display table
c. Mannequins
d. Touch, feel, test displays
e. Dump bins
f. Freestanding displays
g. Gondola displays