TRUSTED TOUCH July 12, 2022

Company

Competitive 1 Review our brand and competitors.

Analysis
TRUSTED TOUCH

Competitive analysis allows us to understand where

we are as a brand and how our competitors work.
We will start by identifying who we are and who our
competitors are. Next, we will identify attributes they COMPETITOR 1 COMPETITOR 2
are doing right and create a perceptual map. In the
perceptual map, we will identify a criteria and rank
these attributes as high or low.
 MDM Company
ZAI MASSAGE THERAPY
STRENGHT
COMPETITOR 1 -LOCATION/BUSINESS AREA

-OFFERING DIFFERENT TYPES

OF SERVICES

ZAI’s business offers inexpensive facial treatments

WEAKNESESS
and neck massages and focuses on volume over -POOR QUALITY OF SERVICE
quality. It also has a large customer base, with a -LACKED OF SUPPLY
large percentage beingteens between 13 and 18
years of age.


RELAX'S THERAPY
STRENGHT
COMPETITOR 2 -POPULAR
-PROVIDE DIFFERENT TYPE OF
SERVICES
-GOOD AMENITIES

RELAX'S THERAPY is the town’s most popular WEAKNESESS

massage therapist and has been in business for 5 -EXPENSIVE PRICE
years. They offers a wide array of services that -NOT EASY TO LOCATE
you would expect from a business.
RELAX’s also offers facial treatments, manicures
and pedicures, and haircuts and styling. Over
60% of RELAX’s revenue comes from services
 Media Muse Advertising
TRUSTED
TOUCH
TRUSTED TOUCH Marketing strategy requires a focus
on what the client wants. In order for the firm to
continue to conduct business, this client-orientation
must be balanced with the industry's goal of
sustaining a profitable amount of sales. The marketing
process then moves on to establishing a price,
informing potential customers about the service or
product, and making it available to them. It is crucial to
highlight that the field of marketing includes sales, but
it also covers a variety of other responsibilities.
ADVANTAGE OF OUR BUSINESS
-Free Mental Health Consultation
-Our management team has years of
business, massage expertise and accredited
psychologist. allowing us to promote to and
serve clients far more sophisticatedly than
our competitors.
-TRUSTED TOUCH is located near the city
center, giving you access to commuters
coming and going, local office employees,
and passerby shopping in the city. We also
provide enough parking, making it
convenient for clients to visit us.
-Great Service and Products
-Affordable Price