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Republic of the Philippines

CAVITE STATE UNIVERSITY


Imus Campus
Cavite Civic Center Palico IV, Imus, Cavite
🕾 (046) 436 6584
www.cvsu-imus.edu.ph

BUSINESS RESEARCH

MEMBERS:

Cerdena, Dimple
Co, Louella Nestle C.
Omac, Camille C.
Sacarri, John Lloyd M.

Year & Section

BSBM MKTG 3-A

Proposed Research Topics:

1. The Engagement: Impact of Social Media Influencer in Marketing Effectiveness in 2nd year
Marketing Students in CvSU-Imus Campus During Pandemic
2. Brand Mascots as a factor that affects consumers preference as perceived by selected BSBM
1st Year Students of CVSU Imus-Campus.
3. Comparative Analysis: YouTube vs. Facebook, The Best Social Media Platform to Use for
Marketing in Selected BSBM 1st Year Students of CVSU Imus Campus.
4. Consumer Behavior: purchase intention toward eco-friendly/green products perceived by
selected Business Management Major in Marketing 1st year students at Cavite State university
Imus Campus.

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