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Last but not the least, we would like to thank our family for being
supportive, for the moral and financial support especially for their situation
during the accomplishment of portfolio.
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Table Of Contents
Acknowledgement………………………………………………………………..……………ii
Table of Contents………………………………………………..…………………………….iii
Executive Summary………………………………………………….…………………….….v
Introduction………………………………………………………………………...…………..1
The Proponents…………………………………………………………………...…………...3
Significant Learning……………………………………………………………………..……5
The Company Profile (Manila Hotel)………………………………..……….……………..7
Company Name with trademark/logo
Company Address, Contact Numbers / E-mail etc.
Company Pictures (Building/façade)
Company Size (Number of Franchised stores/branches)
Vision / Mission Statement / Goals / Core values
Organizational Structure
Company History
The Company Profile (Peninsula Manila)…………………………………………....…..10
Company Name with trademark/logo
Company Address, Contact Numbers / E-mail etc.
Company Pictures (Building/façade)
Company Size (Number of Franchised stores/branches)
Vision / Mission Statement / Goals / Core values
Organizational Structure
Company History
Case Study Analysis ……………………………………………………………..………...13
Manila Hotel Case Study Analysis
Manila Peninsula Case Study Analysis
The Strategic Analysis...............................................................................................19
A. The PESTEL Analysis
a.1 Political aspects
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a.2 Economic aspects
a.3 Social aspects
a.4 Technological aspects
a.5 Environmental aspects
a.6 Legal aspects
B. Organizational Analysis of the company
b.1 Strengths
b.2 Weaknesses
b.3 Opportunities
b.4 Threat
Financial Analysis…………………….……………………………………………………...23
Conclusion ………………………………………………………………….................….…24
Recommendations…………………………...………………………………………………25
References…………………………………………………………………………………….26
Company
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Executive Summary
The Manila Hotel and Manila Peninsula Hotel are both popular hotels in
the Philippines that offer a quality service. In the government they give an exact
payment tax and have their licenses to operate a hotel. The hotels economic are both
famous to provide a products and sevices to guest. Also, they are famous in the tourists
to consume money and rendered services in the hotel. And sell a known product that
the Phillippines made. The company gives an enjoyment and excitement to satisfied
guest in the hotel. Also, they are updated by using a technology and provide information
to inquirers. It can cause a low income when the hotel experiences a natural disaster.
The companies has a nice facilities and amenities to offer to guest. Their
locations are easy to find because tourist can search it to maps. Guests didn’t identify
about the new product and services of hotel. It’s an opportunity of hotel to have an
innovation in technology. Because the hotel will advance to take action about the
issues. Then it will be easy to hotel to have a transaction in business through internet.
Although the both company threats are competitors, the companies are still very
competitive to compete with the other hotels.
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