Professional Documents
Culture Documents
Sociology is a science that studies how and why things change or not. Is a concrete view on a specific subject of
study (perspective that changes depending on the person) Individual interaction microsocial view. Society
determines our position macrosocial view
PRESUMPTIONS DEFINITION
Work in favor or against people Social phenomena. Order, changes, conflicts…
Attempt to understand Study the meaning that people give to their actions
Manipulating humans
Durkheim (macrosocial view) our society determines what we are and what we do. We showed how the social
elements define suicide, he took information and showed the correlation between commit suicide and social
elements.
Weber (microsocial view) how the interaction of individual has been developing a society.
Relativism people have the knowledge of different points of view but they have a critical analysis to choose the
one they think is the best.
We have born in a family that has it values, social position, culture… and we started to develop and change (or
not) our contest. And again, the new generations will be born in other situations than before.
Sociological problems: phenomena that I want to study (where are more suicides)
Social problem: the political changes they do to solve them (what could we do)
Merton: manifest function: the fact, what you see (bailar bajo la Lluvia)
WHAT IS SOCIETY?
Individuals are living in configurations defined by strangers, previous people. Durkheim talks about
SOCIAL FACTS
Learn is to grow to grow is to be social (grow in these structures)
To live in society is to do ir in systems of power and prestige
The norms are:
o General: everybody follows them
o Specific: gender, class… explicit: written. Implicit: cultural, values
The norms we must obey define our position in society
Social context do not talk with your mother full, respect the row, how traditions are changing N. Elias
“the process of civilization”, how personality is created by lived things or situations.
John Elster, social norms our cultural context will define our norms, in a rational way.
Social institutions places where we have a pack of norms that we have to follow
Social control
Physical violence the most ancient. Monopoly of violence a way to ensure not violence, I leave it to
the democratic society.
Economic pressure the most basic. In a company, if you don’t follow the norms you’ll be fired
The informal social control in primary groups (small groups that we know each other and there is loyalty)
o Persuasion
o Ostracism (Amish)
o Derision (burla)
o Gossip
Moral, costumes and manners
Stratification
In conclusion, society is an objective fact, faces us in the dorms of restrictions. If we leave the limits, has a
variety of instruments of control and coercion.
Relation nature / culture the human being is open: is configured in relation to the environment
Society determines:
o What we do
o What we are
o What do we think about what we do
To explain it, we will refer to:
o Socialization process
How we internalize, the norms, values of our society
Process of acquiring culture
Integration of culture in personality/identity
Adopted from the individual to the environment
We will have languages, culture… if we socialize.
o The theory of the role
o The theory of reference group
Socialization process we become members of society internalizing beliefs, norms and values
Primary socialization that occurs during childhood and makes us members of society
Secondary socialization any subsequent process which leads the individual be socialized – to participate
Agents of socialization:
Family
School
Peer group (grupo de gente igual)
Massmedia
The role provides the pattern according to which the individual has to act in a particular situation
We become a role
The children learn to play the roles that correspond adopting the role in games
The self is like a reflection in the mirror. How people treat you
The scope depends on the number of roles we can play
Identity
Is not something
SOCIAL STRATIFICATION
Class power, inequality, access to the top of the pyramid, poverty, role of education system.
Social structure
Any system of social stratification is based on an explanation: a discourse of legitimization: religion (god wants it
that way), nature (everyone takes the position that correspond), science (science says things are like that).
Marx (1818-1883):
Why do we accept that there are people rich and with a good position and other al reves?
Maybe be many time ago, people who were rich, worked a lot.
Characteristics of human being:
Doesn’t covers only material life, it is the way to act, to express our life
“to be” is: the way we produce our life, what we produce
The nature of individuals depends on the material conditions of production of their existence. The way that we
produce things will effect on how we live (tortilla de patatas y amor).
Class theory:
Active subject
Passive subject
Workers (proletarian)
Use value: needs that can be satisfied for the use of a certain object. Is not possible to deduct because it hasn’t
had a common unit of measure. Exchange value: exchange become a reality.
Simplifying: the less you pay for labor power, more surplus is guaranteed
Alienation:
1) You are a worker, you have no control/power to control what you are doing. We don’t have control of
what we do, we don’t decide what we produce
2) We don’t define how we do the products, how we work
3) You will not have the ability to discuss to others how do you want the life. We can decide what we
produce hand how like a human (hobbies, spending money…)
Alienation objectification naturalization of market behavior fetishism (as we don’t develop our identity
when we are working, we have to develop it in other areas)
Objectified value: buyers and sellers in the market – exchange pieces that people will pay for the
commodities.
Cosification: dehumanization of products made in social relationships
Fetishism: social relations are continuall mediated and expressed with objects (commodities and money
Habitus: need to incorporate new variables in social stratification (apart from means of productions). Orientation
of cultural practices that create a social group. Bourdieu added a new variable: cultural capital (intelligence)
GENDER (1/10-10/10)
Gender all the cultural elements attributed to a man and a woman. It’s a social construction. Each culture has
their own definition of gender
United Nations Definition: the concept that establishes relationships between men and women based on socially
defined roles that are assigned to either sex: those are social constructs that are different in each society.
Patriarchy definition
System of social relations in which men as a social group and individually, support positions of power, oppress
woman and take control of their reproductive and productive capacity, their bodies and their products either
peacefully or violently.
We can talk about patriarchy when the gender variable is significant and define social positions, decision-making
positions and access to resources.
Discrimination: action to deal differently depending on a certain characteristic. Pay attention to action (dos
personas de sexo diferente cobran diferente en el mismo trabajo)
Inequality: refers to the different situation of a group based on their access to resources and power positions
(en un hospital, el 90% son enfermeras y el 90% son cirujanos)
social structure
supermasculin position: un puesto de trabajo en el cual tienes que estar fuera de casa mucho tiempo, cobras lo
mismo independientemente del sexo
Social estructure
the sexual division of paid job is a replica of the sexual division of labor in the family
o women are over represented in productive activities relating to the care of people
o the men are over represented in productive activities relating to the production and management
of intellectual and material wealth
the sexual division of labor determined the presence in social activities
Positions in social structure
for assignment:
o implies the existence of institutions where social positions are attributed to individuals
o this is the case of the sexual division of labor or the monarchy
for choice:
o the individual occupies the social position has chosen
o when the number of positions is lower than people who want to occupy we apply competition
criteria among candidates
democracy is an indicator of the fact that the positions are not occupied by the same kind of people from
generation to generation based on features such as: family origin, sex assigned, ethnicity, attributed
race.
Psychic structure
Race: defined group from a biological characteristic. Group of people who share similar and distinct physical
characteristic.
Ethnicity: defined group considering their cultural practices. Is a socially defined category of people who identity
with each other based on common ancestral, social, cultural or national experience.
Integration:
Is judging another culture only by the values and standards of one’s own culture
Ethnocentric individuals judge other groups through their own ethnic group, especially with concern for
language, behavior, customs and religion
It is considered a natural proclivity of human psychology, it has developed a generally negative
connotation
Bronislaw Malinowski argued that any human science had to transcend the ethnocentrism of the scientist
Judith Butler: recognizing the other in other to sustain the self and the problems of not being able to
identify the other
Symbolic construction
Immigrant =/ citizen. Immigrant: always halfway. It just arrive… endangering our truth. It embodies
cultural characteristics. “different. Distant. Monstruous”. At the same time that confirm our identity.
AGENTS OF SOCIALIZATION
Family:
Marriage
Degrees of kinship
Socialization:
Primary socialization: children learn the cultural norms of the society in which they are born
Self-aware:
Piaget, Mead, Freud
Freud (1856-1939)
PEER GROUPS
Socialization agent consisting in a friendship group composed of individuals of similar age and social status.
Social group: Group of people who maintain some kind of relationship and have consciousness they share
objectives and activities and they have a relative stability.
Age: each society establishes different categories with different functions, tasks and rites of passage.
Primary groupis characterized by face to face relationships and usually involves a strong group.
There is no explicit aim to socialize, but increasingly plays a more important role in the socialization of
children and adolescents.
Maintain regulations, social control mechanisms and their own models of social relations.
Contributes to the formation of personality, values and behavior patterns.
The peer group is a central agent for the social and psychological development.
Toplay is one of the main ways of their development. They learn the rules of the “majority”: what’ does the
majority becomes the common rules.
The preferred model of a child is another child. The food, the games...
In the peer group we will learn how to be and how to think to be accepted. The peer group assesses the conduct
of its members continuously. Peer group share friendships, interests and taste. Regulating behavior
Socialization is specific to the context, therefore, if children and young people behave differently at home is
precisely because they use codes.
For teenagers there is a need to distance themselves from the adult world peer group helps them to do so.
Main characteristics
Neoindividuality: back to the Self conceived as a refuge from society. Lack of belief in the collective
ideals
Hedonism and immediacy: cult to the present. Fragmentation in a series of perpetual presents.
Immediate requirement for an experience of pleasure. Cult to de body and fashion affects individual
behavior
Weak thought: absence of ideology capable to explain the reality.All major metastories, speeches
legitimizing enters into crisis. Predominant language of the image to the verbal or textual.
Weak thinking: absence of an ideology capable to explain our world. Persistent opposition to universals,
meta-narratives, and generality.
Aestheticization of life: abolishing border between art and everyday life. Stylistic multiplicity,
eclecticism and mixing codes: pastiche, irony, fun and celebration
New forms of social relations. Renunciation of social transformation projects.
Ironic vision of social reality. Predominance of irony and humor in front of rational argument.
Subordination of culture to market logic.The market absorbs cultural products and turns them into
commodities.
End of the “era of representation”Simulacrum era: when simulacra occupy plays an equivalence with
real (idealization of reality)
Life cycle
Lengthening of education
Delay labor market entry
Increased life expectancy
Exclusivity by class
Upper class/ Old middle class distinguished by exclusivity. UC mobilizing all available capital, while the
OCM tends to rely more on economic
New Middle ClassLooking exclusivity by personal development. The NMC will put more emphasis on the
expressive aspects while the LMC focus more on instrumental aspects
Global screen: is that idea that we live in a world that the main way to communicate is audiovisual, it has a big
impact in our society and ourselves.
Communication
The media are instruments that allow the transmission of knowledge between people. From signs of art from
prehistory through writing, to audio-visual language and mass media. (Lipovetsky)
Primary Media: used from the human body. Symbols, verbal language.
Secondary media (machine): the producer of the information needs a machine, but the receiver doesn’t.
newspaper
Tertiary media (electronic): When both need the technology. TV, radio
Quaternary Media (digital media): when both have the technology, but we break the distinction between
producers and consumers. The receiver turns producer. Like Youtube.
Mass media functions are: to form, inform and entertain the mass audience that has access to them
The MM are managed by public organizations and Holdings of communication.
Influence:
It can be that a company has different magazines or newspapers of distinct topics (p.e. Playboy and Salut)
Compañia Godó. It’s a private company
There are also public corporations as Corporació Catalana de Mitjans Audiovisuals (TV3, Esport3, Catalunya
Ràdio)
With the birth of the moving image in the twentieth century, has imposed in contemporary communication
The first film was created by the Lumiere brothers. Television was invented in the 30’s and established in the 50-
60’s. The film industry has been reinvented from the influence of other screens (video games, music videos…).
The audiovisual language has its own grammar for the narrative fiction.
This language is constructed from the evolution of fictional films and extends specific language as the universal
language of moving images for all screens and all contents (fictions, sports, news).
Characteristics of audiovisual fiction: Film editing, lighting, narrative use of film plans, music and sound.
Film editing
Lighting
The narrative use of film plans
The music and sound
Content
Emotional impact
An example for this bond would be for example the champions league (with its music, its shouts, but also you
can see the face of a football player, the public eating…).
Baudrillard (1991) separates the information from the production of meaning (what we understand as reality is
only something created by ourselves, by the production of meaning). For him, these terms are associated to
negatively:
Reality and fiction:For Baudrillard the universe of mass media causes that fiction become more real
than reality itself,
Hyperreality: condition in which what is real and what is fiction are seamlessly blended together so that
there is no clear distinction between where one ends and the other begins. In whose interior finish every
meaning. (idea constructed for us)
Simulacrum: is producing an artificial image self-referential, freed from any connection with the outside
world. Is something that lose the contact with reality and lives by itself. (the process of construction of the
hyperreality). Sacar algo de la realidad y convertirlo en otra cosa. (advertisement of a woman)
The mass media have vanished all difference between reality and fiction. Between what is apparent and
what is real. Among simulacrum and true.
The neutral character attributed to technology has brought, according to the critical theory of the Frankfurt
School, to a deep estrangement in relation to the central problems of humanity -ethics, justice, freedom,
happiness…-. Its only criterion of truth becomes to be operating value, for more irrational or despotic that may
be.
Social network: a social network is a social structure made up of a set of social actors (such as individuals or
organizations) and a set of the dyadic ties between these actors.
Rhizomatic: Deleuze and Guattari use the terms “rhizome” and “rhizomatic” to describe theory and research
that allows for multiple, non-hieratical entry and exit points in data representation and interpretation. You can
connect with other people, is a way to escape from the hieratical structure of the society (p.e. facebook).
Transversal: communication that escapes from the hegemonic discourses and allows peer to peer relations