1.

What are some of the reasons OFWS avoid

taking their flight using
cebu Pacific airline ? Explain your answer.
•
I think it'll be fine and book Cebu Pacific because
their price is a little
lower .there is some problem late plane, flight
cancelled, unable to
rebook and poor customer service and
overbooking cause of delaying
flight of others or cancelled.
2
.What particular dimension/s in service quality is
lacking cebu
Pacific airline? Discuss them
•
I think
w
illingness to help customers and provide prompt
service
e
and caring individualized attention the firm
provides its customers .
Services can be performed completely to
specifications. customers may
not feel provider employees care about them
during flights . And this
hurts customers assessments of providers’
service quality.
3.
What improvement will you recommend to cebu
pacific airline to
become saleable to ofw's? Discuss your
recommendation.
•
I think ability to perform the promised service
dependably and accurately to improve their
saleable because if did it customers will hand over
the keys to their loyalty. Because they’ll have
received service excellence. According to what’s
important to them. Respond quickly, rapidly,
immediately, instantly.it’s important customers
feel
providers are responsive to their requests.

1.WHAT ARE SOME OF THE REASONS OFW AVOID TAKING THEIR

FLIGHTS USING CEBU PACIFIC AIRLINE?
If you go to the Internet and look up complaints on Cebu Pacific, you will
see hundreds. I do not understand how those
posting on those site never had any problems with Cebu Pacific. All one
has to do is sit at the airport waiting on a flight
and observe one delayed Cebu Pacific flight after another. They will
even cancel your flight for maintenance reasons
after you have been waiting for an hour at the airport and not rebook you
with another airline or offer you any
accommodation, do not talk to the customer service (usually handled by
a call-centre) when it comes to refunds. it is
useless! ... call centre people are just like robots that are trained to
speak nicely memorizing most lines without actually
understanding the issues like:
*Luggage is open.
*Stranded passengers ‘terrible crisis management'.
*Refund isn’t for much in what you paid.
*Flight schedule changed-They didn't even provide any reason for the
change of schedule.
*Multiple zeros for all the flight delays and cancelled flights.
2.WHAT ARE THE PARTICULAR DIMENSION/S IN SERVICE
QUALITY IS LACKING IN CEBU PACIFIC AIRLINE?
No hidden agenda for any airline. I simply feel Cebu Pacific does not
treat passengers right when there is a problem and I looked up their
record for May they were late 7% of the time, Very late 2% of the time
and excessively late 2% of the time and cancel flights without advance
notice 4% of the time. My main problem with Cebu Pacific is they have
no respect for their customers especially at the corporate level. I can
understand an airline being late when they operate as they do with
equipment requried to be in service 24 hours a day and no spare
equipment in order to operate a no frill airline, but at least when you are
12 hours delayed have some respect for the customers they don't care
about the passengers. They care about the money.

3. WHAT IMPROVEMENT WILL YOU RECOMMEND TO CEBU

PACIFIC AIRLINE TO BECOME SAFEABLE TO OFW?
Cebu Pacific Managers must strive to work together with stakeholders in
order to enhance multiple forms of well-being for multiple stakeholders.
They should make use of the social media platforms such as Facebook,
Youtube, Instagram or Twitter. Since these forms of media are widely
used, it will help on promoting and advertising the company. Cebu
Pacific understands its customers’ needs and adds more customer
value. Customers of Cebu Pacific get their value through online
reservations, which are very convenient to make, on-time departures
and arrivals, and low promo fares. Value pricing is not just about
lowering prices of your product, but also about the customer value that
the product could offer/give that could satisfy your customer’s needs and
wants. Customers measure the value or benefit they will receive against
the price they will pay for the product or service. In terms of Multi-stream
Management, they should always value their employees’ well- being &
dignity. They should value their suppliers all over the world. They should
always give the very best offers to their customers, who are their
success. They must be sensitive to the different types of well-being in
the Company. In terms of Mainstream Management, they have a
marketing and financing department to handle the profitability &
competitiveness of Cebu Pacific Airlines. Money & materialism are their
best assets, they make sure that the standards, goals, & plans are met &
even higher than expected. I think the main reason of the Problems on
Christmas Break was neglect and carelessness of the management.
They should have their staffs in attention in full time & responded quickly
to the thousands of customers with a hundredths of problems. I think that
the given problem of Cebu Pacific Airlines which is air traffic congestion,
that caused hundreds of flights to delay, was just a little portion of the
main problem which I think is carelessness. Because if Airs traffic
congestion caused many flights to be delayed then the other airline,
specifically Philippine Airlines (PAL), had 16 delayed flights due to air
traffic congestion. Despite of all this happening, passengers of Cebu
Pacific Airline, was still furious about what happen. On December 27,
right after many passengers had their Christmas in the airport, Cebu
Pacific Airline improved their situation with less delayed flights and less
angry customers. On the other side, the majority of the passengers of
Cebu Pacific are very satisfied with thepreferred strategies of Cebu
Pacific. On one hand, the good communication behavior aspects that
Cebu Pacific has attained are transparency, honesty, helpful, and good
communication relationship. In contrast, the aspects that Cebu Pacific
has to improve on are efficiency, dissemination of information, updates,
quick responses, clarity, and timeliness. Therefore, it can be said that if
Cebu Pacific has successfully fulfilled their part in replying to customers
as quickly as possible, there would be an efficient rapport built
connecting them and their clients. Thus, this affirms that quick and
concrete responses to queries on Facebook help in building an efficient
rapport between Cebu Pacific Air and their clients.

transcendent, user-based, product-

based, valuebased, and
manufacturing-based 
 tangibility, reliability,
responsiveness, assurance, and
empathy