BSIB514 - Final B

AMA INTERNATIONAL UNIVERSITY – BAHRAIN
Salmabad, Kingdom of Bahrain

COLLEGE OF ADMINISTRATIVE AND FINANCIAL SCIENCES
2nd Tri SY 2020-2021
FINAL PROJECT
COURSE CODE: BSIB514- INTERNATIONAL MARKETING
Total Marks : 30
PROJECT GUIDELINES
1. Form a group of a maximum of 3-5 members.(Preferably the groups will be gender
wise)
2. Submit the names of your team members within a week.
3. Each group must work together; to discuss the project and how to work on it.
4. Identify a company which has International operations and prepare a project on the
following lines:
a. Get in touch with any business in Bahrain which wants to promote its product online
in Saudi Arabia or Kuwait.
b. The product has to be physical product and should be legally allowed by the
government to be traded nationally and internationally.
c. The title of the project would be “ An online promotional campaign for the products
( Company Name) in (choose any one of the two Saudi Arabia/Kuwait)
d. A brief history about the company Products which the company markets in the
international market.
e. Markets in which are served by the company. Please do a PESTLE analysis of the
markets being served by the company and provide a justification in terms of
appropriateness of markets for campaign.
f. Please prepare an online promotional plan.
Prepared by : Reviewed / Checked by: Verified by: Approved by:
Dr. Vishwas Chakranarayan Dr. Cecilia P Lagaras Dr. Vinodh Natrajan Dr. Marluna Uribio 1
Course Coordinator Program Head Associate Dean College Dean
Date : Date : Date : Date :
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
g. Promote the products through any of the online social media platforms
instagram/facebook. Tag the teacher to your social media platform so that your
efforts can be observed. Attach a screenshot of the promotional posts.
5. Submit not later than 15/04/2021
6. Present you project to the class and each member will present a part.
7. Presentation will be done immediately after the last lecture of the term.
8. Corresponding marks (Full Mark is 30) will be given to each group which comprises of
30 percent of the final mark.
9. Marks will be rated based on the rubrics attached to this document.
10. Members in the group shall report the non-cooperation of any group member for
appropriate evaluation on his or her participation.
11. If the project of one group is the same with another group, in the class and from another
BSIB class (Copied from each other), all groups involved will receive 0 Mark.
Rubrics:
Serial No Item Marks allocated
1 A brief history about the company, Description of products, 10
PESTLE analysis of the markets, development of the plan
2 Application of promotional campaign 10
( Comprehensiveness of the promotion-5, Regularity in
promotion-5)
3 Presentation in the class. 10
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
5- Marks for the quality of 5-Marks for handling the
presentation questions
Total 30
Total number of pages including this cover page

Program Course Section Time/Days Due Date Date Submitted
BSIB BSIB514 29/07/2020
Course Title International Marketing
Student’s Full Name
Professor’s Name Dr. Vishwas Chakranarayan
FOR OFFICIAL USE ONLY

Score sheet
Serial Item Marks allocated Marks Scored
No
1 A brief history about the company, Description of 10
products, PESTLE analysis of the markets,
development of the plan
2 Application of promotional campaign 10
( Comprehensiveness of the promotion-5,
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
Regularity in promotion-5)
3 Presentation in the class. 10
5- Marks for the quality 5-Marks for handling
of presentation the questions
Total 30
Best of Luck!
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
Table of Contents
Introduction:...............................................................................................6
Markets and PESTLE analysis of Almadina.............................................6
an online promotional plan.......................................................................9
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
An online promotional campaign for the products of ( Almadina ) in Kuwait
Introduction:
Since 2011, the Al-Halwa processing plant gladly gives a wide scope of items reasonable for
all objective gatherings for various classes (discount, retail, café, cooking organizations) in the
Bahrain market.
Al-Halwa Meat Factory (brand name "ALMADINA") is situated in the Kingdom of Bahrain. It is
an organization having a place with A. Aseer saji Ahmed Group.
The organization produces different kinds of meat items to fulfill all preferences of 100%
halal meat.
Al-Halwa Meat Factory creates and keeps a word related security, measure wellbeing and
wellbeing the executives framework to follow important norms, and through customary
reviews to guarantee that the necessary wellbeing and wellbeing confirmation satisfies these
guidelines.
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
Markets and PESTLE analysis of Almadina
Potential customers in Kuwait are divided into the following groups in the market analysis
table:
1. Kuwait High-Income Households: Annual household income of over $100,000 in

Kuwait (80% of which consist of two adults).
2. Kuwait Medium-Income Households: Annual household income of $50,000 to
$100,000 in Kuwait (50% of which consist of two adults and 50% of which consist of
one adult).
3. Caterers: Upscale catering businesses in a 15-mile radius of Kuwait .
4. Restaurants: Upscale restaurants in a 15-mile radius of Kuwait.
Almadina market division depends on explicit market open doors in Kuwait. Albeit low-pay
families are happy with purchasing meat in neighborhood supermarkets and enormous retail
locations, families with higher expendable earnings are keen on growing their home-made
meat alternatives. What's more, contrasted and low-pay families, these clients hold occasions
in their families all the more much of the time, and they are more able to furnish clients with
top caliber or more extraordinary meat choices.
Among possible clients in adjoining towns, big league salary families will be focused on first.
They have discretionary cashflow and can serenely deal with movement time and fuel costs,
so they are bound to go to Kuwait.
Top of the line eateries and cooks, particularly those that offer types of assistance for top of
the line organizations and private occasions, look for great strength meats at discount costs.
Almadina will sell them in mass at a significant rebate to the retail cost, yet it is sufficiently
still to produce benefits. Cafés and caterers will be needed to arrange ahead of time to permit
extraordinary orders and not run out of meat that can be bought promptly at retail stores.
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
The company is serving in Bahrain market The company works Great with high profit locally,
which is what makes it necessary for the company to start globally operation as well.
The PESTLE analysis of Almadina
Political Factors that Impact Almadina.

1. Bureaucracy and interference in Meat Products industry by government.
2. Legal framework for contract enforcement
3. Intellectual property protection
4. Political stability and importance of Meat Products sector in the country's
economy
Economic Factors that Impact Almadina.
1. Type of economic system in countries of operation – what type of economic system
there is and how stable it is.
2. Exchange rates & stability of host country currency.
3. Infrastructure quality in Meat Products industry
4. Economic growth rate
5. Discretionary income
6. Unemployment rate
7. Inflation rate
8. Interest rates
Social Factors that Impact Almadina.

1. Demographics and skill level of the population
2. Culture (gender roles, social conventions etc.)
3. Entrepreneurial spirit and broader nature of the society. Some societies encourage
entrepreneurship while some don’t.
4. Attitudes (health, environmental consciousness, etc.)
Technological Factors that Impact Almadina.

1. Recent technological developments by Almadina, Inc. competitors
2. Technology's impact on product offering
3. Impact on cost structure in Meat Products industry
4. Rate of technological diffusion in the country
Environmental Factors that Impact Almadina.

2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
1. Weather
2. Climate change
3. Laws regulating environment pollution
4. Air and water pollution regulations in Meat Products industry
5. Recycling
Legal Factors that Impact Tyson Foods, Inc.
1. Anti-trust law in Meat Products industry and overall in the country.
2. Discrimination law
3. Copyright, patents / Intellectual property law
4. Consumer protection and e-commerce
So these was the most important point of Almadina Company in PESTLE analysis for
marketing in Kuwait if the company want to joint and take a share of the market they need to
clarify those point clearly and it will sure make different for the market entry .
an online promotional plan.

In the digital age, establishing relationships of understanding, likes, and trust with customers
is more likely to happen online than ever before. In short, a user-friendly and technically
sound website helps attract more potential customers. It has a significant impact on the
customers of the butcher shop
Almadina Meats’ marketing strategy is to establish expectations for stores opening in the
community so that retail sales can be achieved immediately once the store opens. To this end,
the following strategies will be used:
• Facebook company page Contains targeted advertisements and a series of posts

emphasizing healthy, natural and organic meats, cooking, recipes and communities.
• Twitter company account There is also an information flow that emphasizes health,
natural and organic, cooking, recipes and community.
• Instagram company account Pictures showing meat dishes, recipes, barbecues, etc..
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
• Mail the flyer directly to a selected list of 5,000 high-income families.
• Advertisements in local newspapers and magazines.
• Flyers in the downtown area around the store location.
• The website is expected to open.
• Yellow pages list.
Almadina Meats will join local chambers of commerce and food supplier organizations to
establish contacts and marketing with other companies.
After opening, the following tactics will be used going forward:
• Consistent social media streams on Facebook, Twitter and Instagram.
• Direct mail to additional households with higher incomes.
• Search engine marketing via local Google ads.
• Email newsletter describing developments in the specialty meat industry to business

customers and certain households.
2nd Tri SY 2020-2021
FINAL PROJECT
Total Marks : 30
Promote the products through any of the online social media platforms
instagram/facebook. Tag the teacher to your social media platform so that your efforts
can be observed. Attach a screenshot of the promotional posts
https://www.instagram.com/almadinabutchery/

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AMA INTERNATIONAL UNIVERSITY – BAHRAIN

Salmabad, Kingdom of Bahrain

1. Form a group of a maximum of 3-5 members.(Preferably the groups will be gender

2. Submit the names of your team members within a week.

in Saudi Arabia or Kuwait.

government to be traded nationally and internationally.

( Company Name) in (choose any one of the two Saudi Arabia/Kuwait)

markets being served by the company and provide a justification in terms of

appropriateness of markets for campaign.

f. Please prepare an online promotional plan.

Prepared by : Reviewed / Checked by: Verified by: Approved by:

efforts can be observed. Attach a screenshot of the promotional posts.

5. Submit not later than 15/04/2021

30 percent of the final mark.

9. Marks will be rated based on the rubrics attached to this document.

appropriate evaluation on his or her participation.

Serial No Item Marks allocated

1 A brief history about the company, Description of products, 10

PESTLE analysis of the markets, development of the plan

2 Application of promotional campaign 10

( Comprehensiveness of the promotion-5, Regularity in

3 Presentation in the class. 10

Prepared by : Reviewed / Checked by: Verified by: Approved by:

5- Marks for the quality of 5-Marks for handling the

Total number of pages including this cover page

Student’s Full Name

Professor’s Name Dr. Vishwas Chakranarayan

FOR OFFICIAL USE ONLY

1 A brief history about the company, Description of 10

products, PESTLE analysis of the markets,

development of the plan

2 Application of promotional campaign 10

( Comprehensiveness of the promotion-5,

Prepared by : Reviewed / Checked by: Verified by: Approved by:

3 Presentation in the class. 10

5- Marks for the quality 5-Marks for handling

of presentation the questions

Prepared by : Reviewed / Checked by: Verified by: Approved by:

Markets and PESTLE analysis of Almadina.............................................6

an online promotional plan.......................................................................9

Prepared by : Reviewed / Checked by: Verified by: Approved by:

An online promotional campaign for the products of ( Almadina ) in Kuwait

an organization having a place with A. Aseer saji Ahmed Group.

Prepared by : Reviewed / Checked by: Verified by: Approved by:

Markets and PESTLE analysis of Almadina

1. Kuwait High-Income Households: Annual household income of over $100,000 in

Prepared by : Reviewed / Checked by: Verified by: Approved by:

Political Factors that Impact Almadina.

Social Factors that Impact Almadina.

Technological Factors that Impact Almadina.

Environmental Factors that Impact Almadina.

an online promotional plan.

• Facebook company page Contains targeted advertisements and a series of posts

• Mail the flyer directly to a selected list of 5,000 high-income families.

• Advertisements in local newspapers and magazines.

• Flyers in the downtown area around the store location.

• The website is expected to open.

• Yellow pages list.

After opening, the following tactics will be used going forward:

• Consistent social media streams on Facebook, Twitter and Instagram.

• Direct mail to additional households with higher incomes.

• Search engine marketing via local Google ads.

• Email newsletter describing developments in the specialty meat industry to business