ASSIGNMENT 2 GUIDELINE: DIGITAL

MARKETING TOOLS
RUBRIC

Marks
Criteria Weight Remarks Marks
Allocate
Criteria % Remarks Allocate
d
Exceptionally well-presented and new video clip d
The project shows
are detailed significant
and supported evidence
with specificofevidence.
originality
Video Clip 10 /5X10
Originality and inventiveness. The majority of the content
All justifications complement purpose of evidence. and /5X20
many of the ideas are fresh, original, and inventive.
20
Content
and Information
Error-free inand examples
terms areand
of spelling organized
grammar,
copywritin 20 systematically,
employs words with fluency, developsand
accurately, relevantly concise /5X20
Editorial completely. A clear summaryand is provided.
g quality 10 standard English sentences, balances a /5X10
Proficiency
variety of sentence structures.
Excellently easy to follow, the overall design
Aesthetic 10 The advertisement
facilitates is an aesthetically
understanding excellently. pleasing,
Presentatio
10 creative, and original example of the chosen /5X10
nValues
Format /5X10
format.
Advertising Exceptionally engaging and well-executed
10 /5X10
Technique
Priority advertising
Exceptionaltechniques.
definition of priority audience and
/ 100
Audience 10 materials used are engagingly suitable. /5X10
Matchup
Digital Marketing tools.

Focus on the use of Digital Marketing tools.

Student are required to develop a new advertisement clip of the new innovative/invention
product/service. Duration of the video is limited to 2 minutes only. And 2 posters are
needed to fulfill the second assessment. Other additional guidelines is up to each lecturer's
discretion.
STORYBOARD

A storyboard is a graphic organizer that plans a narrative. Storyboards are a powerful way
to visually present information; the linear direction of the cells is perfect for storytelling,
explaining a process, and showing the passage of time. At their core, storyboards are a
set of sequential drawings to tell a story. By breaking a story into linear, bite-sized chunks,
it allows the author to focus on each cell separately, without distraction.

You may use and free software like canva or any other tools/software to create storyboard
TEMPLATE:CASE STUDY

DIGITAL MARKETING TOOLS

GLOBAL MARKETING (MKT656): DIGITAL MARKETING TOOLS

FACULTY & PROGRAMME :

SEMESTER :
REFLECTIVE PAPER :
TITLE :
NAME

LECTURER :MUHAMMAD FAIRUZ BIN JAMIL

 TABLE OF CONTENT

PAGE

1. ASSESSMENT / TEST DECLARATION FORM

2. ACKNOWLEDGEMENT
3. INTRODUCTION
3.1 COMPANY BACKGROUND
3.2 NEW INNOVATIVE/INVENTION PRODUCT/SERVICE.
4. NEW ADVERTISEMENT
4.1 STORYBOARD
4.2 ADS SCREENSHOT
0.30s,0.60s,1:30mins and 2:00mins
5. POSTERS
5.1 POSTER 1
5.2 POSTER 2
6. REFERENCES
7. APPENDICES
1)
MARKS

CHECKLIST MARKS
Video Clip /5X20
Content and copywriting quality
/5X10

Aesthetic Values /5X10

Priority Audience Matchup /5X10

Originality /5X20
Editorial Proficiency /5X10
Presentation Format /5X10
Advertising Technique /5X10

TOTAL MARKS /100%

COMMENT
 FACULTY OF BUSINESS AND MANAGEMENT
ASSESSMENT / TEST DECLARATION FORM

Student’s Name :
……………………………………………………………………………….

Student’s ID : Student’s I/C No :

………………………… . ……………………………

Program Code : Part : Course Code : MKT656

…………….. …………. ………… ……………..

Course Name : GLOBAL MARKETING

…………………………………………………

Final Assessment/ : Date : Time :

Test No. …….. …………………. ………………………

Lecturer’s Name : MUHAMMAD FAIRUZ BIN JAMIL (Mr.)

……………………………………………

I hereby declare that the work in this final assessment/ test was carried out in
accordance with the regulations of Universiti Teknologi MARA.

I acknowledge that I have been supplied with the Academic Rules and Regulations
for Universiti Teknologi MARA’s Diploma/ Bachelor Degree/ Master’s Degree
students, regulating the conduct of my study and exams.

I hereby declare that this assignment/ project is written by me and:

i. is a result of my own work;

ii. has not been used for another assessment at another department/ university/
university college in Malaysia or another country;
iii. does not refer to/quote works of others or own previous writings without stating it
both in the text and in the reference list; and
iv. mentions explicitly all sources of information in the reference list.

I am aware that disciplinary action (which may include the deduction of marks in the
final assessment/ test) WILL BE TAKEN AGAINST ME IF I AM FOUND TO BE AN
OFFENDER.

….………………………………. ……………………………………

Date Student’s Signature