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AK1A - 31211016 - Aftin Ardheasari - Unit VII Women in Business
AK1A - 31211016 - Aftin Ardheasari - Unit VII Women in Business
A. Why Women Mean Business: Understanding the Emergence of Our Next Economic
Revolution.
1. What two reasons does Alison Maitland give for saying that the proportion of women
in business is a strategic business issue and not a woman’s issue?
Answer: On of these is the talent side of the equation, and that is that these day
women actually account for the majority graduates. Six out ten university graduates in
North America, and in Europe, are women, so that’s the talent pool, that’s more than
half of the world’s, developed world’s, intellectual potential.
Another aspect is the market and the importance of women as consumers, and in the
United States, eight out of ten consumer spending decision are made by women these
days, and that’s not something peculiar to the U.S, it’s a trend that being followed by
other country, like Britain and France, Scandinavia, and we’re going to see more of
that. So women as earners earning money independently, spending making big
spending decisions, even in Japan two-third of car purchases are either made by of
influenced by woman.
1. What was Indonesia's rank in the Global Gender Gap Index previous year?
Answer: Indonesia was ranked 85th in the Global Gender Gap Index.
Questionnaire
Complete the questionnaire about attitudes to job interview and job.
Which of these statements are (more or less) true for you?
Do you think any of these statements reflect mainly masculine or feminine was of
thinking?