Summer Training Report

On
ACCOUNTING & LOGISTICS

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Commerce (B.COM (H))

To

Guru Gobind Singh Indraprastha University, Delhi

Submitted to: Submitted by:

Mr. Raghav Jain Shruti Singh

Assistant Professor 03721188820

Batch: 2020- 23

Institute of Information Technology & Management,

New Delhi – 110058
2020-21

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 Certificate

I, Ms. Shruti Singh, Roll No 03721188820 certify that the Summer Training Report (Paper Code
B.COM (H)-309 entitled “Project Report on Being an intern in the Accounting and Logistics
Department” is done by me and it is an authentic work carried out by me at Viez. The matter
embodied in this has not been submitted earlier for the award of any degree or diploma to the
best of my knowledge and belief.

Shruti Singh

5/11/22

Certified that the Summer Training Report (Paper Code B.COM (H)-309) entitled “Being an
intern in the Accounting and Logistics Department” done by Ms. Shruti Singh, Roll No
03721188820 is completed under my guidance.

Signature of the Guide

Date:

Name of the Guide: Raghav Jain

Designation: Assistant Proffesor

Countersigned

Director/Summer Training Coordinator

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 Acknowledgement

I had been very fortunate to get the opportunity to work with, VIEZ. I hereby take this

opportunity to express my profound gratitude towards VIEZ for allowing me to perform my

Summer Internship in their esteemed organization. I would like to extend my deepest regards and

gratefulness to Ms. Anjali Kain Founder of VIEZ.

I would also like to express my sincere gratitude to my Guide for this Project Mr. Raghav Jain

who timely guided me in going forward in the project and assisted me in the successful

completion of the project.

Shruti Singh

03721188820

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 Institute of information technology & management

CONDUCT OF SUMMER TRAINING: B.COM (H) SEMESTER IV STUDENTS

Objectives
1. Students of B.COM (H) Semester IV are to constructively engage themselves in summer
training as part of curriculum at the end of their Semester IV. The summer training is to be
carried out in a firm or company. On completion of the summer training each student is required
to submit a written report. The academic objectives of summer training are to
➢ Work & gain knowledge of real business environment,
➢ Analyse how theoretical concepts taught are applied/not applied in real situations,
➢ Analyse best practices of a company/industry in different functional areas,
➢ Enhance analytical & application abilities of students, and
➢ Develop skills in technical report writing through data collection, data analysis,
data presentation and draw lessons cogently vis-à-vis a given firm or company.
The objective of this Academic Circular is to lay guidelines to conduct summer training and to
standardise the format of submission of report.

University Scheme for Summer Training

2. As per the syllabi of B.COM (H) (Paper No B.COM (H)-309 with number of credits six)
students of Semester IV are to carry out summer training in a firm or company for the duration of
Six Weeks and to submit a report within Two Weeks of the commencement of Fifth Semester.
The evaluation of report has two components, viz.
(a) External: 50 Marks; it involves external viva.

(b) Internal: 50 Marks; it involves viva & presentation before an Internal Committee.

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Scope of Summer Training

3. It is partly responsibility of the student to find a firm or company where he/she intends to
carry out his/her summer training. A firm or company once fixed cannot be changed. It is
necessary for each student to get the approval of the name of firm or company from the
Summer Training Coordinator. Each student is required to carry out the work
independently and submit the report individually.

ANY PREVIOUS WORK OR BORROWED REPORT WILL BE SUMMARILY

REJECTED AND IN ALL CASES OF REJECTION THE WORK IS TO BE REPEATED
AFRESH.

Final Report

4. The Guidelines for methodology to be adopted for conducting the summer training are
attached as Appendix-A. The format of the project report is attached as Appendix-B. All
students are to adhere to these guidelines.

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 Schedule of Submissions & Evaluation

5. Students are required to strictly follow the schedule given below:

Date of Marks
Activity Remarks
Completion Allotted
16th June, 2022 Commencement of Summer Training -
Submission of Firm/Company’s name (to Project Guide)
2nd July, 2022 where the student intends doing summer training, Finalization 5
of topic and submission of Project Proposal

Mid-term Review: Submission of work done till date

15th July, 2022
including complete Chapter-1, Chapter 2 and Chapter-3
5
5th August, 2022 Submission of and Chapter-4 and Chapter-5 5
15th September,
Submission of Draft Report to the respective guides. 5
2022
Submission of Final Report (One spiral binded copy) to the
Ref
30th September, respective guides and Pre-Submission Presentation (A power
10 Appendix A
2022 point presentation of 10 minutes) to the Internal Board of
&B
Examiners.
10th October, Submission of 2 copies Final Hard Bound Report and CD to
5 -do-
2022 the respective guides.
27th October, Post Submission Viva (Internal) before the Internal Board of
15
2022 (Tentative) Examiners.
As notified by
the GGSIP External Viva before the External Examiner. 50
University
Total Marks 100

6. Faculty Guides to each student shall be notified separately and be displayed on notice
board.

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 CONTENTS
S No Topic Page No

1 Certificate (s) -

2 Acknowledgements -

3 Assignment Directive -

4 List of Tables -

5 List of Figures -

6 List of Symbols -

7 List of Abbreviations -

8 Executive Summary -

9 Chapter-1: Profile of the Firm/Company

1.1 Introduction of VIEZ

1.2 Vision and mission

1.3 Services offered by VIEZ

1.4 Size of the organization

1.5 Research methodology including sources of data collection.

10 Chapter-2: SWOT Analysis of the Company

2.1 strength and weakness of VIEZ

2.2 Opportunities and threats of VIEZ

11 Chapter-3: Functional Analysis of the Company

12 Chapter-4: Conclusion, Recommendations & Suggestions

13 Chapter-5: Lessons Learnt

14 References/Bibliography

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 LIST OF TABLES

Table No Title Page No

1 Introduction to VIEZ

LIST OF FIGURES

Figure No Title Page No

L
1 Ship rocket panel
I

TABLE OF SYMBOLS

S No Symbol Nomenclature & Meaning

L
1 & And
I

STABLE OF ABBREVIATIONS

S No Abbreviated Name Full Name

1 SWOT Strength’s weaknesses Opportunities Threats

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 EXECUTIVE SUMMARY

The objective of this executive summary is to provide the reader a compact summary of the

entire internship project. The reason for choosing VIEZ is for internship was the great

satisfaction and level of understanding for the digital marketing in the organization.

This report includes mainly four chapters. Chapter one includes the profile of the VIEZ

company. It explains about the size and scope of the company and its current standing in the

market. Chapter 2 includes SWOT analysis of the company. Chapter 3 consist of the analysis of

the different functional areas in the company. Chapter 4 explains the conclusion of the study,

suggestions and recommendations. Chapter 5 includes a learning and experience at VIEZ.

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 CHAPTER-1
PROFILE OF VIEZ

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 COMPANY PROFILE

1.1 INTRODUCTION TO VIEZ

Launched in April, 2021, VIEZ is a homegrown woman-led fashion brand that aims to make you
own yourself and be a trend setter. It’s your one stop destination for everything that’s trendy and
affordable.

We are truly grateful for shipping more than 10,000 orders while building our community
through our social media and now we are here to grow our lovely community #VIEZFam.

Viez works to create a mark-ting strategy, which helps to reach your desired audiences and get
people buzzing. Located in Delhi, India, we deliver across the country.

Viez works to create a mark-ting strategy, which helps to reach your desired audiences and get
people buzzing. Viez creates personalized and goal-oriented communication for your
accessories/brand.

With exhaustive network development and collaborations with social media cultural and digital
experts & opinion makers. Strong network into a circle of influence in offline and digital worlds

Viez works closely as a partner to shape and strengthen the brand's communication strategy and
its touch points.

From devising engaging campaigns to creating a roadmap to strategic collaborations work as a

partner to meet the brand's purpose

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 Founded April 2021

Website https://viez.in/

Location New Delhi, India

E- mail viez.contact.in@gmail.com

Telephone 7042891389

TABLE - 1: INTRODUCTION TO VIEZ

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1.2 VISION AND MISSION OF VIEZ

Vision:
To offer designer earrings and women’s accessories at a revolutionary price while leading the

way for socially conscious businesses.

Mission:

✓ Our aim is to make you stand out with our edgy and statement collection while

expressing yourself.

✓ We don’t want you to have just a product, we want you to have an experience.

✓ We want you to own who you are because no one is you.

✓ Looking forward to deliver happiness at your doorsteps.

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1.3 SERVICES BY VIEZ

➢ Brand Language Strategy

A relationship with a client will begin with Viez knowing the brand inside out, and blooms with
them being the brand's mouthpiece

➢ Social Media Strategy

Creating and maintaining all or lie client's social media pages namely Facebook, Twitter,
Instagram, Pinterest and their very own newsletter

➢ Content Curation

Viez works very hard to create content for their clients that is interactive and personalized, which
connects in an honest way with the brand's audience.

➢ Public Relations

Media loves honest and creative communication. Positive visibility intelligent

endorsements and honest review is what viez is an ace at.

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1.3 SIZE OF VIEZ

Viez is a next stop for buying fashionable jewelry and other women accessories. Since it is a
small business the size of the firm is small and we are truly grateful for shipping more than
10,000 orders while building our community through our social media and now we are here to
grow our lovely community #VIEZFam.

1.4 RESEARCH METHODOLOGY INCLUDING SOURCES OF DATA

COLLECTION

METHODOLOGY

1) The methodology involves descriptive research design. Data is collected from

secondary sources.

2) The data so collected was subjected to analysis using the necessary tools that are

relevant and realistic.

3) The nature of the data is qualitative.

DATA COLLECTION

Secondary data is the data that is already available and published. It could be internal

and external source of data.

Secondary data has been used which is collected through:

a) Internet
b) Website of Viez

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 CHAPTER 2

SWOT ANALYSIS OF VIEZ

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2.1 STRENGTH AND WEAKNESS OF VIEZ

STRENGHTS

1) Marketing: VIEZ successfully uses social media channels to generate buzz about the

business.

2) Product: VIEZ produces high-quality jewelry that customers come back for again and

again.

3) Flexibility: Since VIEZ is a small business it is more flexible and able to make changes

necessary to survive than a big outfit.

4) Uniqueness of Small Businesses: VIEZ has a lot of credibility with today’s customers as
it produces something individual and distinctive. In the current market, it gives you a

major advantage. People crave goods and services that stand out from the mass-produced,

samey offerings they are constantly bombarded with.

5) Personal Service: Being a small business VIEZ is able to connect with people rather than
a vast, impersonal blob with a call center on the far side of the world. It can connect with

customers in a far more meaningful way than they ever can.

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WEAKNESS

1) As a business owner, you are the business. There’s a bewildering array of things to worry

about—competition, employees, bills, equipment breakdowns, customer problems. As

the owner, you’re also responsible for the well-being of your employees.

2) Financial risk The financial resources needed to start and grow a business can be

extensive. You may need to commit most of your savings or even go into debt to get

started. If things don’t go well, you may face substantial financial loss. In addition,

there’s no guaranteed income.

3) No documented systems and procedures. As a result, critical activities including

marketing, sales, hiring, service delivery, billing, and customer care are not easily

repeatable by others. And, they are often inconsistent, inefficient, and ineffective.

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OPPORTUNITIES

➢ Tallying and maintaining the cod remittance sheets weekly and checking if the payment
is credited on day-to-day basis.

➢ Worked on the SHIPROCKET panel and ensuring that the query of process NDR is
resolved within 24 hours.

➢ Solved more than 100+ tickets regarding the orders related to rto initiated orders.

THREATS

1) The economy. If you sell something consumers need in any economy, you will fare better
than others.
2) Cost of raw material
3) Your computer system is hacked. This can knock your website out for days during a crucial
selling period.
4) Market demand dries up.

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 CHAPTER-3

FUNCTIONAL ANALYSIS OF THE COMPANY

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3.1 ANALYSING THE FUNCTIONS OF VIEZ

I. SOCIAL MEDIA MARKETING

Social media marketing department is provided the role of maintaining, handling and creating

awareness among the public through social media. Target audience is the youth of our country so

they could create a difference for these people. The major social media platforms targeted are

Facebook, Instagram, Twitter, LinkedIn, and YouTube.

II. GRAPHIC DESIGNING DEPARTMENT

Graphic designing department create Visual concepts by hand or by using computer software.

They communicate ideas to inspire, inform, or captivate consumers through both physical and

virtual art forms that include images, words, or graphics.

By using a variety of media, they communicate a particular idea or identity to be used in

advertising and promotions. These media include fonts, shapes, colors, images, print design,

photography, animations and logos.

III. CONTENT DEPARTMENT

Content department Is responsible for supplying good quality content to other departments so

that the people are able to connect with the organizations in a more easy and interesting way.

Content Department provides with such creative pieces has helps social media marketing.

department for the posts on the social media and the fundraising department too.

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IV. WEB DEVELOPER DEPARTMENT

This department is solely responsible for the maintenance, handling and website updation. This

department makes sure of the smooth running of the website of the organization, Web

development usually refers to the main non-design aspects of building Websites, writing markup

and coding. Web development may use content management systems (CMS) to make content

changes easier and available with basic technical skills.

V. RESEARCH

Marketing research is the foundation of marketing. Before you get into other facets of

the process, you need to gain insight into the customers you intend to serve and the

products you intend to develop. Identifying your strengths in product development and

then studying the needs of various types of customers are key. Getting to know the

needs and interests of specific customers helps you identify possible market segments

and tailor product development and promotions to align.

VI. PROMOTION

Promotion is one of the most recognized facets of marketing. This is because to people

unfamiliar with the marketing process, promotional messages are what they see from

companies. Promotion is an umbrella term for all communication methods and tools used to

project an image of your company and products and to attract buyers. Advertising, public

relations and selling are the three primary promotional functions to utilize. Advertising is paid

messages delivered through media, such as television, radio, print and the Internet.

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VII. SERVICE AND SUPPORT

Research, development and promotion often attract customers, get them in the door and

contribute to purchases. It is the service support elements of marketing that help you create

retention and garner loyalty from top customers. Customer service includes follow up calls to

ensure a positive experience, following through on service commitments and resolution

processes to deal with customer complaints. Support is basic ongoing assistance given to

customers, such as technical support offered by Internet service providers and

telecommunications providers.

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 CHAPTER 4

CONCLUSIONS, RECOMMENDATIONS AND SUGGESTION

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 CONCLUSION

Working in a marketing communication agency like VMAs was one of my dreams when I

started as a undergraduate level. I’m so happy that I could complete this phase of my

undergraduate life working in such communications agency.

For a young blood like me, working with the creative minds was definitely a great experience for

me, the people that were great like home. We used to have fun work lately and high

encouragement because we felt like we were working not only for the client but also for the.

Working through two months. Attachment is not enough for a person to learn all the things, but

the relationship made other lifetime esset who are still with me helping learn many so many

things.

It was a great journey working with so many local and international brands, which concludes that

it has been a great learning opportunity for me. This has been a great learning experience for my

career. The project in this report are done based on digital marketing education. I have received.

Both conventional and digital marketing communication is highly important to uplift brand

awareness and brand performance. Digital marketing communication is essential to make today’s

brand successful and reach not only. And reach not only locally but also internationally. Again,

this report is done with a lot of limitation and obstacles. Thanks to many people who helped me

complete this report.

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 CHAPTER 5:

LESSON LEARNT

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5.1 Working environment

Since it was a work from internship, yet the virtual working environment was

unvarying yet interesting and engaging. The virtual environment of the

organization was in sound occupational health. The employees had an engaging

personality and the superior ensured to motivate the workers.

5.2 Knowledge Gained

The first basic knowledge that I learned was the how much we people are blessed

and are able to enjoy the nature to its fullest. And I also learned to work on

platform like shiprocket which helped me gain knowledge in specific areas of

logistics and how things function in the backend.

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REFERENCE AND BIBLIOGRAPHY

• https://viez.in/

• https://www.instagram.com/viez.in/?hl=en

• https://smallbusiness.chron.com/marketing-function-analysis-62026.html

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