5.

1: Findings
 In Journey Plus the customers are familiar with this tour operator which is a big advantage.

 Journey Plus has made a positive image in the competitive market image for its service.

 Journey Plus infrastructure is attractive and it is easily can attract visitors.

 In this competitive market Journey Plus Management always takes special care of their guest.

 For sustainability of the Journey Plus, the Sales team plays a vital role in this company.

 The major department of Journey Plus development, planning, promotion, administration, and
implementation are awesome. The company staffs always try to help each other.

 Journey Plus’s package price is very reasonable for the competitive market segment.

 Bangladesh Government does not take initiative to provide imperative facilities for tour operators in
Bangladesh. It is a big warning for the sustainability of the tourism industry in Bangladesh.

 Absence of infrastructure for developing the Tour Operator & Tourism industry in Bangladesh.

 In Bangladesh the maximum unskilled person also, they have a lack professionalism.

5.2: Analysis

5.2.1 SWOT Analysis

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a project or a business venture. It involves specifying the
objective of the business venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieve that objective. The technique is credited to Albert Humphrey, who
led a convention at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.

A SWOT analysis must first start with defining a desired end state or objective. SWOT analysis may be
incorporated into the strategic planning model. Strategic Planning has been the subject of much
research.
In SWOT Analysis:

'S' stands for Strengths

'W' stands for Weaknesses

'O' stands for Opportunities

'T' stands for Threats

 Strengths: characteristics of the business or team that give it an advantage over others in the industry.

 Weaknesses: are characteristics that place the firm at a disadvantage relative to others.

 Opportunities: external chances to make greater sales or profits in the environment.

 Threats: external elements in the environment that could cause trouble for the business.

SWOT Analysis of Journey Plus:

5.2.1.1 Strengths:
 Journey Plus has good infrastructure.

 Journey Plus has an established a fund.

 Journey Plus has positive market demand.

 Journey Plus has good service quality.

 Journey Plus ensures personal service to each tourist that’s why tourists are repeating it day by day.

 Journey Plus has loyal employees that’s why the percentage of employee turnover is very low.

 Journey Plus has a very strong Sales & Marketing team.

 Use of technology reduced the time consumed in negotiating and booking a package.

 Excellent internet service with up-to-date information on reservations, packages, and rates.
 They will get an attractive customer base, which will help them to increase sales.

 Government shows positive signs towards this kind of business.

5.2.1.2 Weaknesses:
 In Bangladesh, there has maximum of unskilled labor.

 Maximum employees don’t know English very well.

 Government doesn’t take initiative to train to develop skilled employees.

 Journey Plus has a lack professional employees in the top management.

 Journey Plus should take more focus on local markets and the sales team efforts were concentrated on
servicing and cultivating local decision-makers.

 Limited proportion of the expenditure budget is allocated to overseas advertising.

 Journey Plus cannot expand because of a land shortage

5.2.1.3 Opportunities:
 In Bangladesh, there has low labor costs in the tourism industry.

 Journey Plus has sufficient package facilities.

 Journey Plus has been increasing repeat guest day by day.

 Front location at Gulshan, Niketon Dhaka.

 Tie up with big corporate business houses for providing travel and accommodation facilities

 Social media marketing can be used to reach out to more prospective customers.

5.2.1.4 Threats:
 Increasing competition in Dhaka Market.

 Bangladeshi Tourist police are not helpful.

 In Bangladesh, there has Political unrest frequently.

 In Bangladesh, there has an unstable market condition.

 In Bangladesh, there are changing travel management trends frequently.