Target

Date Title Content Type Media Type Follow up Audience Short Term Goal Long term goal Voice

Intensive Phase Content

Week 1: Welcome / Standards of Quality Adolescent Care
Retain and increase user
Monday Welcome and goals of the group Explainer Video General user Sense of camaraderie engagement Trusted Provider

Retain and increase user

engagement, promote Trusted and
Tuesday The 6 Principles of Nai Umang Emotionally-focused content Audio/ Video General user Pride professional norms fellow providers

Q&A: How can I integrate the 6 Principles into Average Promote professional
Wednesday my own practice? Q&A with senior doctor Text / Chat passive Learning new technical skills norms Trusted Provider

Personal narrative: Mid-level provider on Average Retain and increase user

Thursday principles/personal motivators Emotionally-focused content Audio Invite questions, comments passive Pride engagement Trusted Provider

Discussion: What are the key topics you would

like more information about relating to high
quality services for youth? What do you hope to Record results to follow up in laters weeks and to Retain and increase user
Friday learn over the next 10 weeks? M&E quiz Quiz compare after 10 week pilot. General user Excitement engagement Fellow provider
Week 2: Safe space and sensitive communication
Case Study: Safe or scary? What do clients Improve provider
think when they step into your clinic? One Case-based, emotionally- Average knowledge, promote
Sunday couple’s story focused content Audio, chat passive Attitude change professional norms Trusted provider

Top Tips for Quality Counseling and Improve provider

Monday Communication Explainer Video General user Learning new technical skills knowledge Trusted provider

Content Promote professional

Tuesday Personal narrative: Young married woman Emotionally focused content Audio conservative Attitude change norms Young mother

Skills station: Active Listening - communication Case-based technical Content Improve provider
Wednesday is a two way street. content Audio/ text conservative Learning new technical skills knowledge Trusted Provider

Promote professional
Thursday Story share & Fast facts of the week Emotionally focused content Audio General user Attitude change norms Trusted Provider
Week 3: Why best clinic practices are best business practices

(Example: the business advantages of providing

multiple services during the same visit, i.e.
integrated services, so that if a woman comes in
for prenatal care, but arrives with a toddler, you
can check the child's immunizations too, or if a
woman comes for immunizations for a child you Improve provider
Monday 6 tips for building your business Explainer Video can counsel on FP.) General User Business development knowledge Fellow provider
Average
Tuesday Q&A: Customer generation and retention Q&A with provider Text / Chat passive Business development Correct misconceptions Fellow provider

Discussion: What do you do at your clinic to

make your customers feel welcome? Send Select 'winners' to highlight later, or ask active Content Retain and increase user
Wednesday pictures of your clinic! Emotionally-focused content Photo / Chat users to share more. conservative Pride engagement Fellow provider

Personal narrative: Experienced provider Encourage participants to text their questions or Content Promote professional
Thursday running her own clinic Emotionally-focused content Audio comments that will be answered the next day conservative Attitude change norms Fellow provider

Case-based technical Average Promote professional

Friday Story share & Fast facts of the week content Text / Chat passive Behavior change norms Fellow provider
Week 4: Family planning methods
Content Improve provider
Sunday Video: The state of family planning in Pakistan Explainer Video conservative Learning new clinical skill knowledge Trusted Provider
 Content Improve provider
Monday Video: Short-Acting Contraceptives Explainer Video conservative Learning new clinical skill knowledge Trusted Provider

Case-based technical Average Retain and increase user

Wednesday Q&A: Family Planning Methods content Audio / Chat Passive Learning new clinical skill engagement Trusted Provider

Content Improve provider

Thursday Video: Long-Acting Reversible Contraceptives Explainer Video conservative Learning new clinical skill knowledge Trusted Provider
Case-based technical Average Promote professional
Thursday Myth busting: Contraceptive methods content Quiz Passive Pride norms Trusted Provider
Week 5: Building your reputation in your community
Why providers are helping to build a strong Explainer / Emotionally- Average Retain and increase user
Sunday community and strong country focused content Video passive Pride engagement Fellow provider
Content Promote professional
Monday Personal narrative: Lady Health Visitor Emotionally focused content Audio conservative Attitude change norms Fellow provider
Q&A: How to build your reputation in your Content Improve provider
Tuesday community by listening to the community Q&A with provider Chat conservative Learning new clinical skill knowledge Trusted provider

Share stories about the multi-generational Average Retain and increase user
Wednesday patients you have helped. Emotionally focused content Interactive passive Camaraderie engagement Fellow provider

What would you do - how to respond when

people in your community ask about the Case-based technical Content Promote professional
Thursday services that you provide content Chat conservative Attitude change norms Fellow provider
Week 6: Antenatal care and delivery
Video: How to provide quality antenatal care Average Improve provider
Monday and counseling Explainer Video passive Learning new clinical skill knowledge Trusted Provider
Average Improve provider
Monday Q&A: Pregnancy complications and counseling Q&A with provider Chat passive Learning new clinical skill knowledge Trusted Provider

6 Tips for promoting a positive delivery Average Retain and increase user
Wednesday experience for your client Emotionally-focused content Interactive passive Pride/ professional camaraderie engagement Trusted Provider

Personal narrative: Fellow provider on maternal Content Promote professional

Thursday mortality Emotionally focused content Audio conservative Attitude change norms Trusted provider

Case study: Counseling young women about Case-based technical Content Promote professional
Friday postpartum family planning content Chat conservative Attitude change norms Trusted Provider
Week 7: Post- Abortion care
Improve provider
Sunday Post-abortion care in Pakistan Explainer Video General user Learning new clinical skill knowledge Trusted Provider

Ministry of Health official: How family planning

and spacing of pregnancies can reduce Content Senior Health
Monday induced abortions Emotionally-focused content Audio conservative Attitude change Correct misconceptions Official
Average Improve provider
Tuesday Q&A: Post-abortion complications Q&A with provider Chat passive Learning new clinical skill knowledge Trusted provider

Content
Wednesday Personal narrative: Ministry of Health official Emotionally focused content Interactive conservative Attitude change Correct misconceptions Fellow provider

2 Case Studies: Post-abortion and antenatal Case-based technical Average Promote professional
Thursday complications content Quiz passive Behavior change norms Fellow provider
Week 8: Decision-making and professional commitment

Provider: Moral dilemmas, difficult decision- Average Retain or increase user

Sunday making, pride, professional commitment Emotionally-based content Video passive Business development engagement Trusted provider
Story share: What was a goal that you set at
the beginning of these 10 weeks and how is it Average Retain and increase user
Monday going? Emotionally focused content Interactive passive Camaraderie engagement Fellow provider

Recap: Motivational vision and measuring Average Promote professional

Tuesday progress Explainer Video passive Behavior change norms Trusted provider
 Story share: What have you gained from being Case-based technical Content
Wednesday in this group? content Chat conservative Attitude change Correct misconceptions Trusted provider

Extended Phase Content

Week 9: Informed Choice
Monday Prompt for survey Poster All Increase client survey
Video: Comprehensive counseling for a fully Content Improve provider
Tuesday informed choice Explainer Audio/Chat conservative Learning new clinical skills knowledge Fellow provider
Prompt for survey and light moderation on topic
Wednesday of previous day Audio All Increase client survey
Myth Busting: Fertility, Anatomy and Case-based technical Average Promote professional
Thursday Contraceptives content Audio / Quiz Passive Behavior change norms Trusted Provider
Average Promote professional
Friday Personal narrative: Mother-in-law Emotionally-focused content Audio passive Attitude change norms Trusted Provider
Week 10: Informed Choice and HTSP
Myth Busting: Fertility, Anatomy and
Monday Contraceptives Increase client survey
Case-based technical Content Promote professional
Tuesday Case Study: A young couple in need content Audio/Chat conservative Learning new clinical skill norms Trusted Provider
Light moderation on topic of previous days and
Wednesday pending questions
Video: Maternal Mortality and Morbidity in Improve provider
Thursday Pakistan Explainer Video General user Learning new clinical skill knowledge Trusted Provider
Personal narrative: Senior gynecologist at a Content
Friday public hospital Emotionally-focused content Audio conservative Attitude change Correct misconceptions Trusted Provider
Week 11: HTSP
Case-based technical Content Promote professional
Monday Case studies: Two family planning scenarios content Audio/Chat conservative Learning new clinical skill norms Trusted Provider
Improve provider
Tuesday Video: 5 tips for interspousal communication Explainer Video General user Learning new clinical skill knowledge Trusted Provider
Light moderation on topic of previous days and
Wednesday pending questions
Case-based technical Average Promote professional
Thursday Myth busting: Family planning content Audio / Quiz Passive Behavior change norms Trusted Provider
Week 12
Retain and increase user
engagement, promote Trusted and
Wednesday The 1 & 2 Principles of Nai Umang Emotionally-focused content Audio/ Video General user Pride professional norms fellow providers
Retain and increase user
engagement, promote Trusted and
Thursday The 3 & 4 Principles of Nai Umang Emotionally-focused content Audio/ Video General user Pride professional norms fellow providers
Retain and increase user
engagement, promote Trusted and
Friday The 5 & 6 Principles of Nai Umang Emotionally-focused content Audio/ Video General user Pride professional norms fellow providers