FINAL PROJECT (40%)

TYPE: Group-base (5-6 members)

STRATEGIC MANAGEMENT BMG20803/WMG20303
Marks: 100 (Marks)
Business simulation (30%)

Assume a role of an entrepreneur (Businessperson) and create a virtual company in FOOD

TRUCK BUSINESS

Sections Pages
1. Introduction: The importance of having your own business 1-2
2. Background of your company (Name, Logo, Slogan, mission, vision, 2-3
Location)
3. The supply (types, quantities, frequencies of supply) 1-2
4. Company structure (number of workers, requirement for recruitment, 1 -2
positions needed to be filled, salaries for each position)
5. Products/services: types and characteristics. 1-2
6. Strategy generation and selection 4-5
- Input stage (both EFE and IFE)
- Matching stage (SWOT matrix and SPACE)
7. Marketing: how will you arrange your marketing mix (product, price,
distribution and promotion) in a way that maximizes you company 3-4
performance?

Conclusion: Lessons learnt 1-2

REPORT FORMAT (15%)

Headline (Font Size):14 (Bold) Font: Times New Roman
Subhead (Font Size): 12 (Bold) Number of pages: 15 – 20 pages.
Spacing: 1.5 SOFT COPY (PDF FORMAT) submitted at eklas
Alignment: Justify Due Date: 5 Dec 2022

PRESENTATION (15%)

ZOOM PRESENTATION
INDIVIDUAL TASK (10%)

1. Each student need to choose TWO (2) food and beverage (F&B) vendor that using
online food delivery system (OFDs).

2. Student to consult and assist the vendors to answer all the surveys question through the
link google form provided. :

https://docs.google.com/forms/d/1w4wAT7mUb5q6OJNBnZMOETC3TpCIIroMrypB9q
TqI0g/edit

3. Student to update details of the vendors in the final project report :

Name of interviewee :
Interviewee phone number :
F&B vendors address and telephone number :