Sample answer:

Proposal
The aim of this proposal is to suggest what activities might be added to the centre’s portfolio and
how we should promote them. Having looked at customer feedback received in recent months, a
clear picture emerges.

Suggestions and recommendations

Sports and fitness
It is clear that our customers appreciate our superb state-of-the-art facilities and the range of
activities on offer, but there have been many requests for tennis coaching and tournaments.

Health and wellbeing

1 Many customers say they would welcome meditation workshops to help them deal with the
stresses of daily life. These could be run by volunteers.
2 Another low-cost option for the Centre would be the addition of therapies such as Indian head
massage and aromatherapy. Customers would be prepared to pay if the treatment is professional
and effective.
3 A constant complaint is that the Centre has no café where customers can meet their friends and
unwind. I suggest we allocate a small part of the centre to a cafeteria selling drinks and healthy
snacks. This could be franchised out to one of the cafés in the city.

Publicity
1 Obviously, all developments must be put on our website, which many customers think is in need
of a major overhaul.
2 The Centre has not been featured in the media for some time and is therefore currently
underexposed. I would suggest that we invite local journalists to the launch of many new activities.

Conclusion
If the Centre is to develop, it is vital that some, if not all, of the above measures are adopted.

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