MASS MEDIA AND COMMUNICATION-318

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MASS MEDIA AND COMMUNICATION

SYLLABUS FOR CLASS 12

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Note:
There will be one Question Paper which will have 50 questions out of which 40 questions need to be
attempted.
(ii) Recording Radio Programmes

Brief understanding of the radio studio and

1. Communication
transmission equipment: types of
(i) Culture and Communication microphones; amplifier, sound mixer,
What is culture? Relationship between speakers; audio recording.
culture and mass media; communication in (iii) Radio Jockeying
the cultural context; media as vehicle of
Role of a radio jockey; skills required:

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cultural transmission; representation and
command on language (spoken and written),
stereotyping in Mass Media.
connectedness with the audience;

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(ii) Communication and Social Change knowledge about the recording equipment.
Social change: meaning; media as a catalyst
5. Cinema
for social change (with examples of various
social movements). (i) History of Cinema
A brief understanding of the early

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2. Journalism
experiments done by the following: Lumiere
(i) Qualities of a good Journalist. Brothers, John Grierson, Robert Flaharty
and Dada Saheb Phalke.
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An understanding of the following: nose for
News, inquisitiveness, language skills, (ii) Cinema Genres.
trustworthy and empathy.
Defining genre theory; an understanding of
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(ii) Ethical Issues in Journalism. the various types of genres (with suitable
A brief understanding of each of the following examples): action, westerns, comedy, crime,
drama, fantasy/sci-fi, historical, animation,
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with examples: sensationalism, fake news,

paid news, plagiarism, advertorials, partisan romance and musical.
reporting and sting operations. (iii) Cinema and Social Change.
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Parallel Cinema movement in India: Issues

3. TV
A. Advertising
depicted and low budget production process
(with reference to examples such as Shyam
(i) Advertising concepts & process,
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Benegal’s Manthan).
(ii) \Functions of Advertising,
(iii) Types of Advertising (Cross promotions, 6. Social Media
Merchandise, Convert Advertising),
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(i) Definition of social media.

(iv) Forms of Advertising
B. Film (ii) Types of social media platforms.
(i) Pre-Shooting stage. Self-explanatory.
(ii) Shooting Stage.
(iii) Post-Shooting Stage. (iii) Role of social media in democracy.
4. Radio Role of social media in creating collective
(i) Writing for Radio identities with reference to sharing of
information; cyber activism (with suitable
Characteristics of a Radio Script: examples)
conversational language, active voice,
simple sentences, avoidance of technical (iv) Cyber Crime.
jargons and capability of creating A understanding of online bullying;
imageries. stalking; trolling; online frauds.
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(v) Netiquettes.
Meaning and importance of netiquettes; an
understanding of netiquettes such as:
identification of oneself; respect for others’
privacy, use of appropriate language and
imagery; do not spam.

7. New Media

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(i) Internet as the meeting point of all the
mass media.

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(ii) Broadcasting
(iii) Mass communication model of a few
transmitting to a vast number of
receivers.
(iv) Gigantic organization.
(v) Huge technical infra-structure
(vi) Large scale revenue.
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(vii) The changed paradigm due to the
Internet.
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(viii) Empowering an individual to post
data on the Internet.
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(ix) Information, message in one medium

triggering off activity in the others.
(x) Many sources of the same information.
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(xi) Distribution of the information between

indi9viduals on an unprecedented global
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scale.
(xii) Rapidity of opinion generation on a
local, national and gloabal scale.
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(xiii) The socio-political implications of the

new information order.
(xiv) The Strengthening of democracy.
(xv) Emerging trends in Mass
Communication