CHAPTER III

RESEARCH METHODOLOGY

Research Design

In order to gather information regarding the impact of social media in the tourism

industry in STI College Fairview, the researchers used quantitative research to use

statistics to generalize the data that will gather. To establish a data, descriptive method

was used to collect the data without changing the behaviour of the respondents and not

influencing them in any way and also to describe what idea as existing to the variables

Locale of the study

The research will be conducted in STO COLLEGE FAIRVIEW located in STI

Academic Center, 70 Regalado Ave. North Fairview, Quezon City. As a student of STI

College Fairview the researcher decided to have a respondents that will easy to find

and to less time consuming.

Population / Sample of the study

Researchers choose 30 third year travel management as a correspondents to

gather data. This respondents has a potential to give a legit information according to

their perspective course and one of this research beneficiaries.

Research instrument

This study used questionnaire as the main gathering in order to obtain the

information that pertains in their Impact of Social Media in Promoting Tourism in STI

College Fairview. Interview and survey is also used to support the valid data taken. The

research instrument developed to obtain the primary data to support the use of
questionnaire in self-administered surveys such as this one. Questionnaire was

considered to be most suitable instrument for data collection for this study.

Formula :

f
P= ×100 %
n