PHILIPPINE POPULAR CULTURE

After reading the article, what do you think is the significance

of the Hallyu to the Philippine Popular Culture in terms of
creation and consumption?
The Korean wave is significant in Filipino Pop Culture
because it provides a fantastic opportunity to highlight various This Photo by Unknown Author is

cultures, people, and their distinctive characteristics as products

of amusement. South Korea is one of the few countries in the
world that aspires to become one of the most important exporters of popular culture. That is
how Korea works, improving its soft power. Soft power is a broad term coined by Harvard
Political Scientist in 1990. The Hallyu did not just affect the food and beverages industries. It has
also spread to local television channels and several music varieties shows in the Philippines.
Korean culture is significant to Filipinos because it adds up the experience of something new in
different ways.

Why do you think Hallyu became a reflection of the Philippine cultural identity?
Hallyu became a reflection of the Philippine Culture because of the similarities we have like
being a food and music lovers. Koreans also enjoy celebrations such as birthdays and get-
togethers and this is why it is really quick to adapt their culture because of the same vibe.

What do you think is the reason why Filipinos love Hallyu and idolize K-Pop stars?
People say that, aside from the good-looking actors and actresses, the drama storyline is
quite different in that both lead characters died in the end which is somewhat unusual for
Filipinos who have grown accustomed to happy endings. In other words, there is always a thrill
and excitement that caught the interest of Filipinos.

How do you think Hallyu affected businesses in the Philippines, and do you think the
marketability and industry for Hallyu are becoming a bandwagon?

I believe there are always advantages and disadvantages but as we can see Korea has
been the Philippines’ largest partner in the market for Korean entertainment. It is acceptable to
continue the good relationship because both countries benefit from it.