Principles of Management

Organization Stylo

1. DESCRIBE THEIR MANAGERIAL POSITION

1. Top managers:
Mazhar Hussian Siddiqui, took up a job as a shoe salesman in Lahore's famous Anarkali bazaar
Board Members:
Mazhar Hussain Siddiqui, Munawar Siddiqui
Chairman&CEO of stylo
Director:
Javed Siddiqui
Muhammad Qayyum
CEO of Stylo:
Mazhar Hussain Siddiqui
Chief Executive Officer:
Huzaifa Siddiqui
Head of Manager:
Syed Sattar
Manager Mis:
Rizwan Qureshi
Junaid Ali
Assistant Manager:
Rana Ali
Group Advertising Manager:
Muhammad Akram
Area Sales Manager:
Zia ul din Siddiqui
Marketing Intern:
Faizan Mahmood
Franchise and Wholesale Business Head:
Syed Ashraf
Fashion Designer and Merchant:
Dania Naqvi
Head of Sales and Operations:
Imran Khan

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Role of Top Management:

Top management is responsible for establishing policies, guidelines and strategic objectives, as
well as for providing leadership and direction for quality management within the organization.

Middle Managers:

General Managers
Branch managers
Department managers

Role of middle managers

Middle managers are in charge of facilitating any changes needed in an organization and creating
an effective working environment they administer day to day routines, monitors performance.

First Line Managers

Supervisor
Office Managers
Store Managers
Role of First line Managers:

First line managers are the entry level managers who perform on the ground management duties.
They are the managers who have the closest proximity with team members.

Non Managerial Employees:

 Accountants
 Software developers
 Administrative staff
 Factory workers

Role of non managerial employees:

Non Managerial employees are people who directly on job or task and have no responsibility for
overseeing the work of others.

2.DESCRIBE THAT ORGANIZATION’ CULTURE. STRONG OR WEAK?

The vision statement of stylo is strong. Products Main purpose of stylo is to provide stylish,
trendy and durable shoes. ”Wear your style” It offers a wide range of shoes from formal,
casual, bridal, flat, and party wear. From high heels to flat slippers, it’s all articles are
comfortable, durable and up to dated. Mission & Vision Mission: The mission of Stylo shoes

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brand is to make fashionable footwear that satisfies their customer needs. The vision of Stylo is
touching the international market.

Stylo Strengths:
1) Strong Brand name.
2) Versatility and innovation.
3) Strong management.
4) More than 1000 employees.
5) Online trade.
6) Pakistan’s largest fashion retailor.
7) Largest network of 87 outlets in 52 cities around the country.
Stylo Weaknesses:
1) No international presence.
2) Less effective pricing strategy.
3) Designs are easily copied by local manufacturers.
Purpose of products:
Products Main purpose of stylo is to provide stylish, trendy and durable shoes. It includes:
1) Ladies shoes
2) Kids footwear
3) Ladies Accessorise (Hand bags, jewellery)
4) Casual fabric named „FABRIZIO‟
3. EXPLAIN CORPORATE SOCIALLY RESPONSIBLE ACTIVITIES THAT
ORGANIZATION IS PERFORMING.
CSR at stylo

Stylo firmly believes in the purpose of Enhancing quality of your life style. The future
directions for the Stylo entails that more focus should be given on providing modish, classy and
trendy product in the market by electing market penetration strategies. On the basis of this
strategy Stylo has acquired 23% of market share according to the All Pakistan Footwear
Manufacturing Association. Ladies Shoes, Chappals, Sandals, Khussa, Kohaty Peshawari
Chappal & Slippers in Pakistan. Shop Online Ladies Bags, Jewelries, Fragrances, RTW &

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Unstitched Apparels for Women. Buy Kids Clothing & Shoes in different colors at Low Price
across Pakistan.