TIKTOK

Human life that started from simplicity is now a life that can be categorized as very
modern. In an era of increasingly sophisticated information and communication
technology that is currently developing, everything can be solved in practical ways.
Information and communication technology is something that is useful to facilitate
all aspects of human life. The world of information today seems to be inseparable
from technology. The use of information and communication technology by the
community makes the world of technology increasingly sophisticated.
One of them is in the field of communication technology, such as the existence of
smartphones and the internet, making humans increasingly improve their ways of
communication. Various kinds of media to communicate are also present to make
it easier for humans to interact. Along with the times, internet technology has
become a necessity for society, this is what gave birth to social media.
One application on social media that is currently booming among children,
teenagers and even adults is TikTok. TikTok is an application made from the
Bamboo Curtain country, more specifically China, an application whose platform
is specifically for videos, music and photos.
The tik tok application has a good impact on its users, including,
1. As an entertainment media
One of the benefits of using social media for the community is as an
entertainment media. Tiktok is an application that is currently widely used
by the community to meet the entertainment needs. Because in Tiktok
everyone can find various entertaining videos.
2. Expanding knowledge
By using the Tiktok application, everyone can learn many new things from
content that comes from short videos and the text displayed, so that people
who are lazy to read long text will be more interested in listening to the
video, because Tiktok has an interesting and unique look.
3. Effective promotional
Tiktok can be used as a promotional media to run marketing well. There are
various strategies that can be used to promote your business in Tiktok like
frequent video posts, the appropriate use of hastag, advertising, create a clear
description, or by doing a live tiktok.
 4. As a place of information
The tiktok application is very widely used by Indonesian people, because of
that, tiktok is often chosen by people to spread information.
5. Increase relationships
Because many users from all over the world make it easy for us to
communicate and exchange ideas and build relationships With people who
are far from us, not only in Indonesia but also abroad.
6. As a place to develop talent
TikTok has a positive impact on training its users' skills in creating creative,
interesting and entertaining content. That way users can display their talents
ranging from singing, dancing to even religious nuances such as preaching
and reciting.
On the other hand, tiktok also has a negative impact on society. An example is the
easy spread of fake news among the public. Often the media spreads information
that does not know where the truth is. For people who are not careful they will be
trapped. An example is the news that the current president of Indonesia is
spreading that he has a fake diploma. The news went viral and it turned out to be
fake news. And currently there is a lot of talk about the prank case from Baim
Wong and his useless wife.

In addition, tiktok can also make people lose track of time. nowadays it is often
found that people leave their obligations because they are addicted to playing
cellphones.
There's even been a bunch of people begging for materials in the live tiktok forum.
They don't want to try hard so they take advantage of the existence of this
entertainment application. With its skyrocketing popularity, tiktok also opens a
wide door for people who go viral with sensations which of course can affect the
morale of the nation's children because the majority of tiktok users are teenagers
even under 13 years old. Without parental supervision and various information that
they can absorb that may not necessarily have a good impact on them. That's why
strict filtering is required in the content provided by TikTok.
In conclusion, tiktok does have many positive impacts in life, such as a medium of
entertainment, promotion, information and so on. However, if its use is excessive
and misused it can also have a negative impact on its users. For this reason, we as
users must remember the time and the environment around us and use the tiktok
application wisely so that it doesn't have a bad impact on ourselves. So, the good
and bad of tiktok depends on how we use it.