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Promot
techniques
COMPANY
LOGO
Promotion refers to the customer
awareness about a product or a brand,
generating sales, and creating brand
loyalty. It is an one of the most important
elements of the marketing mix, for it is the
technique of convincing or persuading the
customers to by what’s being offered.
Moreover, since the business is in the
introductory stage, intensive promotion is
a must.

Calling Cards
The company’s name is
It is a small card that indicates the
business information that is given for the Lesstress, taken from the name of the
convenience and as a memory aid. product’s name itself.

Poster
A poster is any piece of printed
paper designed to be attached to a wall
Brief
ENTREPRENEU
Less T R 3Ss vertical surface. Typically posters include
both textual and graphic elements,
although a poster may be either wholly
RS
The business is proposed by
the Grade 12 Students of Sta. Maria
Integrated High School, Santa Maria,

COFFEE
graphical or wholly text. Posters are
designed to be both eye-catching and
informative.
First roasted ric e coffee
Online Advertising
Gising na Gising sa Unang Tikim! Online Advertising, or also call as
Take your Stress the online marketing or Internet
Advertising is a form of marketing and
Away with advertising which uses the Internet to
deliver promotional marketing messages
to consumers.
The business will create a
facebook fan page in order to reach wider
scope of customers.
Laguna namely John Ervin Garcia,
Maria Thessa Durante, Rochelle
Verso, Paul Edward Marasigan and
Karla May Cuevas.
They will make a formal
introduction of the roasted rice coffee
into the Philippine market. They
arrived at this idea to formally
introduce the casual roasted rice
coffee of the Filipinos, with a unique
twist that will surely catch the attention
of the market.
Less T R 3Ss The main objectives of the business The main objectives of
COFFEE include: (1) to make it to the coffee industry the
thebusiness
businessinclude: (1) (1)
include: to to
and stand out from its competitors; (2) to make it itto the
make to coffee
the industry
coffee Visio
Backgroun produce high-quality coffees and provide a and stand
stand out out from
from itsits
Business
Today, the demand for
high-customer satisfaction; (3) to maintain and
expand the number of targeted customers;
competitors; (2)
quality coffees
quality
(2) to
to produce
coffees and
produce high-
andprovide
providea high-
a
coffee continues to surged and -customer satisfaction;
customer satisfaction; (3) (3)totomaintain
maintain and
arouse especially with the Filipinos and (4) to give ease and convenience to expand the number of targeted customers;
who uses it as stimulant for their everyday customers. and (4) to give ease and convenience to
lives. As the market demand continues to customers.
The business will be located at Brgy.
ascent, the innovation takes place and the
competition gets steeper among the various Poblacion Dos, Santa Maria, Laguna. It will The business will be located at Brgy.
enterprises. There are many businesses cater both the workers from the nearby Poblacion Dos, Santa Maria, Laguna. It will
which offer traditional and contemporary Municipal office, schools and other nearby cater both the workers from the nearby
coffee. Coffee is a brewed drink from roasted establishments, and different people who Municipal office, schools and other nearby
coffee beans and often combined with milk, passes and stays at the Town Plaza who are establishments, and different people who
chocolate, vanilla extract and etc. in need to be energize through the hot coffee
Thus the proponents arrived in the concept of passes and stays at the Town Plaza who are
or feel refresh with the cold coffee. in need to be energize through the hot coffee
making a coffee that is unique in the market, a
coffee that will not just satisfy the product with or feel refresh with the cold coffee.
The business will hire skilled and
its price and packaging alone, but also with
the health benefits that it has, a coffee that is passionate workers who will eagerly share Product PRODUCT
made up of rice, a roasted rice to be specific, and use their expertise in producing a coffee.
a raw product that are abundant in the Santa The customers will receive various high- Its Name and Sustainability
Maria, Laguna. quality products that will surely satisfy their
Hence, this product will also Product can be defined as any goods or
needs in exchange from their payments. The
promote the Santa Maria, Laguna. service that can be offered in market in
proponents are expecting more gain or profit exchange for payment from customers. The
than the expenses that will surely develop the enterprise will produce one of the all-time
description enterprise. favourite drinks of many Filipino, COFFEE. It will
be named as LESSTRESS COFFEE, wherein, it
There are three different type of is the first roasted rice coffee that will be
To consistently formally introduced in the Philippine market. The
business, and this business is a
manufacturing type wherein it will produce its provide
provide premium
premium
and healthy products.
Missi proponents came up with this idea because of
the desire of the abundance of the raw materials
own product from its raw materials, which will and healthy in the area, and the health benefits that is
AsAs well
wellas anasexceptio-
an
be served to the customers by providing their nal service in an ethical already proven in several studies.
needs in terms of coffee preparation. A coffee manner totoensure
ensurecustomer
customer The name Lesstress was based and
determined through the benefits that the
business may not be new to the market since satisfaction among among ourour customer may incur after purchasing the
coffee vendos already existed before. customers andand profit maximization
profit product. Once that a customer purchase this
However, it will have a different approach to for the enterprise itself
for the enterprise itself at theat same
the time. This product, he/she could relax his mind, and could
Is
is to ensure
ensure that the enterpriseexceeds
that the enterprise exceedsthethe even give them ease on removing and paving
the market because of its unique concept that
prospects satisfaction and
prospects satisfaction and long-lastinglong-lasting their stress away. Additionally, the product
is expected to appeal. relationship with the customers. reduces stress by helping the customer to
resolve some health and physical issues.