Unit 3

Cognitive
Process
Perception
 Perception
 When our sense organ come in contact
with the world and we are stimulated by
external stimuli and receive a sensation IT
results in perception sensation precedes
perception sensation is the initial response
of an individual to a stimulus perception is
the interpretation of sensory stimuli which
reaches the sense organ and the brain
interpretation give meaning to sensation
and we become aware of objects
Definition
 Perception is the experience of
object events or relationship
obtained by extracting information
from and interpreting sensation
Factor Affecting
Perception
There are individual difference
in perceptual abilities two
people may perceive the same
stimulus differently
Sense Organ
 Perception depends upon the
sense organ or receptors on which
the stimuli act and sensory neurones
which transmit the nerve current
from the receptors to the sensory
area of the brain for example if
cones are not developed in the
retina colour cannot be perceived
Brain
Perception depend upon the
functioning capacity of both
the sensory and association
area of the brain for example if
the auditory area is destroyed
we cannot have auditory
perception
Memory Image Of The Past
Experience
 Memory image helps us in the comprehension of
the object or stimulus before US general
perception involve the integration of sensory
experience in the light of past experience and
present psychological conditions experiments
have shown that whenever we come in contact
with new stimuli we are in blind to interpret name
in terms of our experience we similar stimuli in the
past for example A child has come in contact with
A horse for first time he has already seen A cow
when he asked what it is he may say it is cow or
like A cow
Personal interest and
mind set
Be perceived those things
quickly and clearly which are
concerned with our interest
and mind set
Acquired Interest
 Power required interest also
determine the object or objects
which we perceive a person who
has a hobby of collecting stamps
will quickly notice any new stamp
on a lette
Needs And Desire
 Our needs for designers also modify
our perception besides these our
bleeps opinions and cultural ideas
also modify our perception of things
situation and object
Errors In Perception
 Illusion
- False sensory perception in
the presence of external stimuli
 Hallucination - false sensory
perception in the absence of
external stimuli