CEBU AERONAUTICAL TECHNICAL SCHOOL

Salinas Drive, Lahug Cebu City

AIRCRAFT MAINTENANCE DEPARTMENT

CATS AERO COLLEGE INC.

S.Y 2022-2023

Salinas Drive, Lahug Cebu City

A Comparative Study between Social Media and Interpersonal Communication.

Researchers:

Donald Aclao

Godsend Alerta

Vincent Paquet

Dwight Delos Santos

Pat Delapena

Instructor:

Ms. Grace Villarosa

 CEBU AERONAUTICAL TECHNICAL SCHOOL
Salinas Drive, Lahug Cebu City
AIRCRAFT MAINTENANCE DEPARTMENT

CHAPTER 1

Rationale

This study not only demonstrates the best form of communication, but also the

advantages that users, such as netizens and study subjects who have adapted to taking classes

online, may experience. The study may help people who are accustomed to technology but leery

of it understand the differences between the two communication methods.

Given all of these, it is obvious that technology has advanced significantly in recent years,

making people more engaging and entertaining. Relationship development and building depend

heavily on communication. A genuine and interactive development with a high understanding of

communication is being worked out using social media, which is being developed to make

communication easier and more versatile.

Background of the Study

With the world during a social media revolution, it is more than evident that social media

like Facebook, Twitter, Orkut, myspace, skype, etc., are used extensively for communication

(Baruah,2012). Bolt and Six Degrees were the first social networking sites to launch in 1997.

Andrew Weinreich, the founder of Six Degrees and sometimes referred to as the "Father of
 CEBU AERONAUTICAL TECHNICAL SCHOOL
Salinas Drive, Lahug Cebu City
AIRCRAFT MAINTENANCE DEPARTMENT

Social Networking," created his platform to help people connect with people they didn't know

(Hines,2022). This led to the creation of newer venues in the coming years.

Social media allows users to connect with others and form communities. Building

relationships is more important than simply announcing or posting and not engaging with others.

It is undeniably altering how people communicate (Pimpernel,2019). Some academics argue that

online interaction harms communication quality. The underlying reason for this is that nonverbal

communication, which occurs during interpersonal communication, is ignored when people

interact via social media (Adam,2018). More research is needed to determine how the evolution

of interpersonal communication and relationships has impacted society. While it is clear that

there is a growing trend in the use of virtual platforms, as evidenced by the figures, it is also

critical to consider the social effects in greater depth, as well as the impact of this fortuitous

move on our interpersonal relationships (Herrera, 2022).

According to Lee et al. (2011), while face-to-face communication can predict

improved quality of life, internet communication cannot. While the internet has expanded

our ability to connect with people worldwide, there are inherent factors in online

communication that limit its ability to promote the same levels of satisfaction as

traditional face-to-face communication.

 CEBU AERONAUTICAL TECHNICAL SCHOOL
Salinas Drive, Lahug Cebu City
AIRCRAFT MAINTENANCE DEPARTMENT

Theoretical framework

Adaptive Structuration Theory (AST), developed by Marshall Scott Poole and Gerardine

DeSanctis (1994–1998), and Activity theory developed by Bonnie Nardi serves as the theoretical

foundation for the study. AST examines the change process from two angles: (1) the kinds of

structures provided by advanced technologies, and (2) the structures that are in human action as

people interact with these technologies. DeSanctis & Poole wrote in 1994, "Adaptive Structural

Theory (AST) is quickly developing into a significant theoretical paradigm for understanding

how advanced information technologies are used " (DeSanctis & Poole, 1994). The purpose of

Bonnie Nardi's theory, "Activity Theory and Human-Technology Interaction," is to clarify how

awareness and activity are related. Strong conceptions of intentionality, history, mediation,

collaboration, and development are part of activity theory's approach to constructing

consciousness. The theory of Adaptive Structuration and Activity theory analyzes the interaction

of humans and technology which can be applied in our study; with the help of this theory, we

would be able to understand the nature of human behavior through their usage of the two modes

of communication and how human-technology interactions can affect and develop productivity,

efficiency, and satisfaction to humans into their process of relaying information.

Statement of the problem

 CEBU AERONAUTICAL TECHNICAL SCHOOL
Salinas Drive, Lahug Cebu City
AIRCRAFT MAINTENANCE DEPARTMENT

This study aims to compare the advantages and disadvantages of the two modes of

communication in terms of their effectiveness as tools in effective communication. It also

addresses the following questions:

a) What are the pros and cons of each mode of communication of its overall usage?

b) What are the perceptions of users on the effectiveness of in terms of communication?

c) What are the factors that affect the perception of Cebuanos’ on social media and face-to-

face interactions?

d) What are the effects of using social media and face-to-face interactions in the process of

relaying information?

Hypothesis

This research will be required to learn about Cebuanos' perception of the two modes of

communication. The information obtained from this research will aid the users in effective

communication.

These are the hypotheses synthesized by the researchers:

1. Social Media is more commonly used when relaying information

2. Face-to-face interactions excel greater when in terms of effective communication

 CEBU AERONAUTICAL TECHNICAL SCHOOL
Salinas Drive, Lahug Cebu City
AIRCRAFT MAINTENANCE DEPARTMENT

3. Social Media is more versatile in communication

Assumption

The following assumptions are made regarding this study:

1. The respondents will fully understand the questions they will be asked

2. The respondents will provide honest expressions of their knowledge

3. The prevalence of technology adaptation is more common in urban people as compared

to rural people

Significance of the study

This study will be undertaken to compare the advantages and disadvantages of the two

modes of communication to find out the effectiveness of communication. The result of the study

could benefit the following:

Cebuano College Students

This study will outline the differences between the two communication channels, and the

findings will help college students in Cebu in relaying their information or other outputs that

involves academics.

Social Media Specialist

The results of this study will help social media developers improve their applications or

build new platforms for online communication.

 CEBU AERONAUTICAL TECHNICAL SCHOOL
Salinas Drive, Lahug Cebu City
AIRCRAFT MAINTENANCE DEPARTMENT

Online entrepreneurs

The study will outline the differences between the two information-relay options, which

will help online business owners decide which platform will be most advantageous to them.

Aspiring Social Media Influencers

The study will serve as a guide for aspiring aspiring influencers in determining which

platform is more applicable on publishing their content.

Scope and Delimitations of the Study

Scope

The scope of this study entails the topic of the usage and effectivity of the 2 modes of

communication. It also includes the perception of the Cebuanos, which is the driving component

of getting the survey results.

Limitations

The study is only limited to measure the effectiveness of Social Media as a means of

communication and face-to-face context or Interpersonal Communication when it comes to

relaying information. The researchers are only limited only to use the perception of Cebuanos,

which means they cannot use other people who are outside of Cebu and who also use the two

modes of communication.

Delimitations
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AIRCRAFT MAINTENANCE DEPARTMENT

There are two delimitations imposed by the researchers in their study. First is the decision

to not use netizens as the respondents for they survey research. Although the netizens can give

more responses, but for credibility purposes the researchers used Cebuano Students.

Definition of terms

This section would present the definition of the terms used in the study.

Interpersonal Communication

- Interpersonal Communication is a kind of communication in which people communicate

their feeling, ideas, emotions and information face to face to each other. It can be in

verbal or non-verbal form. It involves a conversation between at least two people;

intrapersonal communication refers to one's internal thoughts and expressions,

particularly those that determine solutions to problems. You practice intrapersonal

communication when you are deep in thought or when you are meditating, praying or

journaling.

Face-to-face interactions

- Face-to-face interaction means providing assistance to a member of the public, including,

but not limited to assistance with filing court documents and screening members of the

public, without plexi glass or other barrier between the judicial officer or employee and

the member of the public.

Perceptions
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AIRCRAFT MAINTENANCE DEPARTMENT

- Perception is awareness, comprehension or an understanding of something. An example

of perception is knowing when to try a different technique with a student to increase their

learning. Conscious understanding of something. The process of perceiving something

with the senses.

Social Media

- The term social media refers to a computer-based technology that facilitates the sharing

of ideas, thoughts, and information through virtual networks and communities. Social

media is internet-based and gives users quick electronic communication of content, such

as personal information, documents, videos, and photos.

Productivity

- Productivity is a measure of efficiency of a person completing a task. Productivity is

getting important things done consistently. Being productive is about maintaining a

steady, average speed on a few things, not maximum speed on everything.

Versatile

- Able to adapt or be adapted to many different things or to adjust new conditions.

Netizens

- People who are active on the internet and are present in online communities.

Human-Technology Interactions

- A symbolic interplay of human and nonhuman agents, further blurring the line between

what users want to do and what technologies are capable of doing.

 CEBU AERONAUTICAL TECHNICAL SCHOOL
Salinas Drive, Lahug Cebu City
AIRCRAFT MAINTENANCE DEPARTMENT

Reference Links
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sB2d9SVXPmQ337TdgvU75EikOxEWSEnBwVSeF6tjPz5UxKvNuqJlAIynwrPh4Gi9r0c0Q0M
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WsmD6wgIOl9lJYg9ESPiIA-
NCphcJEC3yQpJArbRWFF~UrooRdrKGuXc47pKw12khW5Z4txN1-~C-
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Hines https://www.searchenginejournal.com/social-media-history/462643/#close
Adam https://jarvee.com/social-media-impact-interpersonal-relationships/#:~:text=Some
%20scholars%20argue%20that%20online,people%20interact%20through%20social%20media.
Pimpernel https://medium.com/@clinguen/advantages-and-disadvantages-of-social-media-
47cd957b73d5
Theories https://ieeexplore.ieee.org/book/6267290
https://www.igi-global.com/pdf.aspx?tid%3D94651%26ptid%3D85858%26ctid%3D17%26t
%3Dintroduction+to+systems+theory
https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1304&context=acis2003
https://pubsonline.informs.org/doi/abs/10.1287/orsc.5.2.121
Contribution:
Donald Aclao

Dwight Delos Santos

Godsend Alerta

Pat Delapeña

Vincent Paquet

- They all contributed and met the expectations by brainstorming and using Google Meet
to create Chapter 1 of the research paper.