Mktg. 5 E-Commerce

SYLLABUS / INSTRUCTOR’S GUIDE
SOUTHERN DE ORO PHILIPPINES COLLEGE

Julio Pacana St., Licuan, Cagayan de Oro City
Unit Credit: 5 units Time Allotment:
COLLEGE OF BUSINESS ADMINISTRATION AND ENTREPRENEURSHIP Document Code: SPC-QFR-ACA-003 Lecture: __3 units ( 3hour)__ _3__ hours/week
Laboratory: ________________ _54_ hours/semester
ENTREPRENEURSHIP PROGRAM Revision Date:
Instructor:
Course Title : E-commerce Revision No. 05 Subject: Mktg. 5
SOUTHERN DE ORO PHILIPPINES COLLEGE College of Business Administration and Entrepreneurship

VISION VISION
Center of Excellence in producing global professionals who are deeply rooted in faith, We envision a progressive community where everyone, working in harmony, contributes to
nationalism and humanitarianism. building a successful and progressive society. Towards this end, the College of Business
MISSION Administration and Entrepreneurship endeavors to prepare our students for integration in this
community, by providing them the necessary knowledge, skills and values.
Southern de Oro Philippines commits itself to develop global professionals through lifelong
knowledge, skills and attitudes. MISSION
CORE VALUES The College of Business Administration and Entrepreneurship takes upon itself the task of
developing in the students the necessary knowledge, attitude and values to become socially
The Spcian Graduate Profile responsible, morally principled, service oriented, environmentally concerned and globally
The graduate of SPC is a developed individual who exemplifies the values of: competitive individuals.
1. Faith in God CORE VALUES
The Spcian graduate manifests a sense of gratitude for the gift of life. Thus, Honesty – is exemplified by showing uprightness of character, trustworthiness in the conduct of
he/she: business.
 expresses love for God and displays sensitivity and stewardship of God’s
creation. Self-reliant – instills and inculcates best practices in the field of management.
 shows reverence for life. Service – is advocated by being mindful of the welfare of others through cooperation and
 believes in God’s guidance and protection in leading SPC towards the teamwork.
attainment of her vision, mission and goals.
2. Loyalty
The Spcian remains dedicated to her beliefs and aspirations, and lives a life of
commitment. He/She…
 puts a great deal of effort in the performance of his/her duties and
responsibilities.
 contributes to the workplace’s and community’s well being.
 defends the college, and the country beyond what is expected.
3. Discipline
©Copyright Southern de Oro Philippines College | Quality Forms and Records I3RO | 09/21/17
SPC-QFR-ACA-003 | Syllabus/Instructor’s Guide
Instructor:
The Spcian lives a life of self-control by fostering prudence in the practice of his/her
profession. He/She…
 maintains a good and healthy disposition in life.
 demonstrates consistency in performing tasks efficiently and effectively.
 manifests guardianship over Filipino arts and culture.
4. Respect
The Spcian lives a life of uprightness by exercising judgments honorably and
ethically. He/She…
 demonstrates nobility in character and trustworthiness.
 respects differences in opinions and maintains confidentiality.
 conducts oneself in a manner that brings honor to the school.
5. Service
The Spcian participates in the life of society through guardianship, volunteerism,
civic consciousness and dignity. He/She…
 serves others readily and finds fulfillment in responding to the needs of the
school and the larger community.
 offers support in improving the quality of life of the Filipino people by
undertaking noble projects.
 demonstrates openness towards the appreciation of all forms of humanities
and nationalism in general
SOUTHERN DE ORO PHILIPPINES COLLEGE College of Business Administration and Entrepreneurship
Instructor:
GOALS GOALS
1. To deliver quality instruction and research. SPC upholds that quality education is anchored to the highest standards in teaching and nurtured
by dedicated stakeholders in developing knowledge, skills and attitudes for a meaningful social
2. To forge linkages for relevant individual experience. responsibility. The College of Business Administration and Entrepreneurship through its vision
and mission is determined in pursuing and attaining the following:
3. To promote goodwill through philanthropic program. 1. Instituting an academic program embodying the desired quality that will provide the
link towards the development of competent and competitive individuals.
4. To cultivate deep appreciation and respect for Filipino Arts and culture as well as 2. Impressing upon the significance of research as an avenue for life-long learning.
environmental preservation. 3. Inculcating the value of sustaining the cultural heritage and harmonious co-
existence amidst ethnic and cultural diversity of people.
5. To facilitate spiritually-improved curricular activities. 4. Providing an avenue for the development of self-discipline and camaraderie and a
chance to show compassion and service towards others.
Having prepared the students as envisioned and imbued with above-mentioned qualities and
attributes, we believe in the value of loyalty and commitment to SPC with fervor and pride.
Credit Units : 3 Units Lecture

Total Contact Hours : 54 hours lecture, 0 hours laboratory
Course Description:
This course covers the key business elements of IT or electronic commerce. This course discusses the worldwide theories and practices of conducting business or trade
over the Internet and world wide web.
Program Learning Outcomes : A graduate of BS Entrepreneurship should be able to:
1. Conduct a self-assessment to determine the level of entrepreneurial competencies.
Instructor:
2. Analyze/scan the environment to determine business opportunities and develop their profitability profiles from which entrepreneurial ventures can be selected from.
3. Prepare a business plan.
4. Mobilize the necessary human, financial, logistical, and technical resources to implement the business plan.
5. Prepare and comply with requirements for business operation
6. Operate and manage the enterprise observing good governance and social responsibility.
7. Apply entrepreneurial management in any organization other than own enterprise.
Course Evaluation :
LECTURE LABORATORY
Term Exam 40 Practical Exam
Quizzes 40 Lab./Work Exercise
Assignment/ Recitation/project 20 Assignment/ Recitation/project
TOTAL 100% TOTAL
Textbook: Schneider, G.. Electronic Commerce 11th Edition. Cengage Learning Asia Pte Ltd. 2016.
References: Strauss, J & Frost, R., E-Marketing 6th Edition. Pearson Education South Asia Pte Ltd. 2012
Websites:
http://searchenginewatch.com/
http://www.salesforce.com/
http://www.internetretailer.com/
DETAILED TEACHING SYLLABUS
PRELIM TERM COVERAGE
Learning Outcomes and Methodology and Materials & Scoring
Competence Topic Performance Strategy Tools Assessment Tools Remarks
 Instructor-
 Lecture
Instructor:
Understand and Appreciate  Introduction to the nature  Shared  Laptop guided

the: and concept of electronic  Discussion  LCD formative
At the end of the course, the students
commerce.  SWOT projector exercises
1. Nature and concept of are expected to:
analysis on  Chalk  Individual Rubric or
E-commerce  The advent of internet and
 Explain and discuss the nature of Hal’s board open-notes
its growth.
2. The evolution of the e-commerce and its evolution Woodwork  Text-book seat work
Internet  Technology infrastructure:  Discuss the origin, growth, and case  Formative Questionnaires
The Internet and the World current structure of the internet  Illustrations tests
3. The current structure of
Wide Web  Questions and  Summative
the internet
answers quizzes
 Term
Examination
MIDTERM COVERAGE
Understand and Appreciate At the end of the course, the students
the: are expected to:  Instructor-
 Lecture
Define revenue model guided
1. Revenue model and its  Shared
 Laptop formative
use in on-line selling Explain/discuss revenue model and  Discussion
 LCD exercises
Instructor:
2. The creation and how companies use various revenue

 Case analysis projector  Individual
maintenance of models when selling online  Illustrations  Chalk open-notes
Selling /Marketing on the Web
brands the web sing Create and maintain brands on the web  Reporting board seat work
product-based and Business-To-Business using product-based and customer-  Questions and  Text-book  Formative Rubric or
customer-based Activities: Improving based marketing strategies. answers tests
marketing strategies Efficiency and Reducing Costs  Summative
Explain how the internet improves quizzes
3. Purchasing logistics Social Networking, Mobile purchasing, logistics, and other Questionnaires
 Term
and other business Commerce, and Online business process activities. Examination
process activities. Auctions Discuss the emergence of virtual
Recognize: networking from virtual communities
The Environment of Electronic Discuss the legal, ethical, and tax
1. Recognize how social Commerce: Legal, Ethical, and issues in e- commerce Discuss the
networking emerged Tax Issues. legal, ethical, and tax issues in e-
from virtual commerce
communities.
Understanding the
4. Legal, ethical and tax
issues of E-commerce
SEMI-FINAL COVERAGE
 Lecture  Instructor-
At the end of the course, the  Shared  Laptop guided
Instructor:
Understand and Appreciate the: students are expected to: Discussion  LCD formative
Web Server Hardware  Illustrations projector exercises
1. The basic functions of A web and Software Describe a web server  Group  Chalk  Individual
server Discuss how a web server performs activities board open-notes
Electronic Commerce Illustrate how a web server  Questions and  Text-book seat work Rubric or
2. Web-hosting services Software functions answers  Formative
Find and describe web-hosting Questionnaires
tests
services  Summative
Evaluate performance of a web- quizzes
hosting services  Term
Examination
FINAL TERM COVERAGE

At the end of the course, the  Instructor-
students are expected to:  Lecture guided
Understand and Appreciate the: formative
Describe on-line payments  Shared  Laptop
3. The basic functions of online Payment Systems for E- Discuss the processes of online Discussion  LCD exercises
payment systems commerce payments  Illustrations projector  Individual
Rubric or
Instructor:
4. Benefits and costs of e- Managing E-commerce Identify the benefits of e-commerce  Group  Chalk open-notes Questionnaires
commerce initiatives Implementations Enumerate the various benefits of activities board seat work
e-commerce  Questions and  Text-book  Formative
Discuss the impact of e-commerce answers tests
on the costs of doing business the  Summative
traditional way quizzes
 Term
Examination
Prepared by:
_____________________
Instructor
Approved by:
__________________ ____________________
Felipe D. Niza, Jr. Fe S. Tolibas, Ph.D.
Dean Director for Academics

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SYLLABUS / INSTRUCTOR’S GUIDE

SOUTHERN DE ORO PHILIPPINES COLLEGE

SOUTHERN DE ORO PHILIPPINES COLLEGE College of Business Administration and Entrepreneurship

SOUTHERN DE ORO PHILIPPINES COLLEGE College of Business Administration and Entrepreneurship

Credit Units : 3 Units Lecture

Understand and Appreciate  Introduction to the nature  Shared  Laptop guided

2. The creation and how companies use various revenue

FINAL TERM COVERAGE

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