Just Wing It 1

Just Wing It

Proposed Business Plan

Erla Marie T. Abrea

XII-Apollo

St. Vincent Road, Mangnao, Dumaguete City

+639155660723

a.erlamarie@gmail.com
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II. Table of Contents

I.Title Page ………………………………………………………………………1

II.Table of Contents…………………………………………………………….2

III.Executive Summary…………………………………………………………3

IV.Description of the Company……………………………………………….5

V.Description of the Product………………………………………………….6

VI.Marketing Strategies………………………………………………………...6

VII. Competitive Analysis………………………………………………………8

VIII. Operations and Management…………………………………………….9

IX. Financial Data………………………………………………………………..10

X. Supporting Documents……………………………………………………..13
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III. Executive Summary

Just Wing It is a small food business that serves juicy, fresh, and savory chicken

wings. Due to this pandemic, Just Wing It does not have a physical store but

caters take-out and delivery services. Just Wing It will certainly be a hit, serving

the people in Dumaguete City.

Keys to Success

Just Wing It has identified three keys that will be instrumental in its success. The

first is the proper financial management, which will be important so that the profit

and capital will be monitored. Second is the price because as we all know, the

first thing that we consider when buying something new is the price. Third, is the

proper preparation and sanitation of the food. Cleanliness is very important much

more during the pandemic right now.

Food

Just Wing It will offer the city of Dumaguete chicken wings with three exciting

flavors that will have you craving for more. These three exciting flavors are:

buffalo, garlic butter, and teriyaki. Not only that, the chicken wings from Just

Wing It comes with rice that will surely be enough to satisfy your hunger in a very

affordable price.

Management

This small business will be led by Erla Marie T. Abrea, an aspiring entrepreneur.

Erla is only 18 years old and studying in RTPM-Dumaguete Science High. At a

young age of 16, she started to sell her pre-loved clothes as a way to earn
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money but now, she decided to venture on a small food business. With the

money she earned in selling her pre-loved clothes and help from her supportive

family, she is able to have the capital to venture into a new business.

1.1 Mission

It is Just Wing It’s mission to offer the finest, healthiest and best tasting

chicken wings in Dumaguete City. Just Wing It will offer the finest customer

service, no customer will leave who is dissatisfied.

1.2 Keys to success

• Employ strict financial controls. This is extremely important in a retail food

establishment.

• Offer the highest-quality service.

• Ensure sufficient visibility. A strong marketing campaign required.

1.3 Objectives

• To become the premier chicken wings business in Dumaguete City.

• To continually draw people within the city for their meals at a rate of 25% per

month after the second month.

• To become profitable within the first year.

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IV. Description of the Company

Chicken wings are very popular in Dumaguete City nowadays. If you are a

Dumagueteño and still haven’t tried the famous chicken wings, you are totally

missing out. There are a lot of restaurants in the city that serves chicken wings,

may it be unlimited or just by pieces of your choice. These restaurants are a hit

because a lot of people – young and old, flock to these restaurants for lunch,

snacks or dinner. As an entrepreneur, I found an opportunity to venture into the

business because I am also very fond of eating chicken wings with my friends

and family. Just Wing It has the mission to serve the people of Dumaguete City

scrumptious chicken wings with the best service possible. The vision of the

business is to grow throughout the year and cater as many customers as

possible. The market is said to grow annually by 10% and will achieve the

capital investment in the first year of the business since it is just small. Just Wing

It is proposed to open on January 2021.

Just Wing It is a small food business owned and managed by an aspiring

entrepreneur, Erla Marie T. Abrea, 18 years old, and studying STEM in RTPM-

Dumaguete Science High. This business serves juicy, fresh, and savory chicken

wings with three exciting sauce flavors. Due to the pandemic, Just Wing It does

not have a physical stall so the products will be posted and sold in Facebook

where a lot of people can see. The staff can assure you that the food is handled

well and cleanly. Just Wing It caters take-out in Mangnao, Dumaguete City and

delivery services within Dumaguete City. Just Wing It will certainly be a hit
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because the people of Dumaguete are always eager to try something new and

affordable.

V. Description of the Product

Just Wing It will offer the city of Dumaguete freshly cooked chicken wings that

is marinated in a very tasty mix and coated with bread crumbs which will make

the chicken crispy and more delicious. After which, the customers will be given

the freedom to choose among our three flavors of sauce to be coated on their

chicken wings. There will be three exciting flavors that will have you craving for

more. These three exciting flavors are: buffalo, garlic butter, and teriyaki. Just

Wing It will be offering the customers different set of meals to choose from: Meal

A with 2 pieces of chicken wings and rice, Meal B with 4 pieces of chicken wings

and rice, and Meal C with 6 pieces of chicken wings and rice. Just Wing It will

surely satisfy your hunger and cravings in a very affordable price. We also serve

additional orders like rice, extra wings, and softdrinks.

VI. Marketing Strategies

Since we are in the middle of a pandemic and it is advisable to always stay

indoors, the best way to market our products is by using the social media. Online

selling is the most effective way of business nowadays because most of the

people prefer just tapping on their phones and have them ordered right on their

doorstep rather than going out, getting ready, driving to the store, and selecting

things, and waiting in line to pay. We all know that Facebook is the most common

social media platform there is and posting and selling our products their can
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surely be a great marketing strategy. The target market of this business are the

people in Dumaguete of all ages – young and old. Another strategy that could be

of great use is conversational strategy. We can gather more customers with this

strategy when our new customers recommend our business. It is effective

because through this, most people’s curiosity and eagerness convince them to

try when their acquaintances recommend something.

Determination of the Market Share

Total target sales daily:

Products Price Expected Number Total
of Sales
Meal A (2 pcs 65 15 900
chicken wings
with rice and dip)
Meal B (4 pieces 85 15 1,275
chicken wings
with rice and dip)
Meal C (6 pieces 120 15 1,800
chicken wings
with rice and dip)
Extra Rice 10 20 200
Softdrinks 15 30 450
Extra Chicken 15/pc 30 450
-------------------------
P5,075 x 30 (monthly)
Expected Total Market Share Monthly: P152,250

In the first year of the business, the total target population is about 200 people
in Dumaguete City and the target sales projected is 40% of that population. The
main objectives of the company are to acquire 10% more customers in the first
five months of the business through the market strategies presented above and
for the sales to increase by 5% in the first five months.
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VII. Competitive Analysis

Harvey’s Wings Bong’s Foodtrip Tiptop

Assortment Everything Everything Everything
Home Delivery Not available Available within Available within
Dumaguete City Dumaguete City

Store Pickup Available Available Available

Drive Pickup Not available Not available Not available
Company page ★★★★★ ★★★★★ ★★★
Prices, store Prices, store No prices posted
hours, and hours, and but store hours
location are location are and location are
posted posted posted

Mobile App Not available In partnership with In partnership with

Foodpanda Foodpanda

Payment Cash only Online (cards, Online (cards,

Gcash), cash, and Gcash), cash, and
in stores in stores

Loyalty Program Not available Not available Not available

Geography Dumaguete City Dumaguete City Dumaguete City
Customer ★★★★★ ★★★★★ ★★★★
Support
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VIII. Operations and Management

I. Organizational Structure

ERLA MARIE T.
ABREA (SBO)

Marketing Sales ★ Services Food Accounting

II. Operating Expenses and Cost of Goods Sold

Overhead Expenses
Loan Php 5,000
Supplies Php 2,000
Utilities Php 1,000
Maintenance and Sanitation Php 1,000
Packaging and Delivery Php 1,000
III. Capital Requirements

Supplies
Dressed Chicken Php 750
Hot sauce Php 84
Chili powder Php 70
Butter Php 135
Black pepper Php 85
Paprika Php 105
Cooking oil Php 120
Salt Php 10
All-purpose flour Php 60
Bread crumbs Php 160
Garlic powder Php 30
Garlic Php 80
Soy sauce Php 50
All-purpose cream Php 140
Calamansi Php 100
Brown sugar Php 15
Sesame seeds Php 60
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Utilities
Electricity Php 1,000

Maintenance and Sanitation

Alcohol Php 150
Face Mask Php 150
Kitchen Towels Php 150
Soap Php 100

Packaging and Delivery

Boxes Php 400
Utensils Php 300
Gas Php 300

TOTAL: Php 4,604

IX. Financial Data

I. Income Statement
JUST WING IT
Income Statement
For the year ended 31st December 2023

Revenues Php 540,000

Total Revenue Php 540,000

Expenses
Cost of goods sold Php 180,000
Supplies Php 72,000
Packaging and Delivery Php 18,000
Total expenses Php 270,000

Net Income Php 270,000

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II. Balance Sheet

Just Wing It
Balance Sheet Statement
As of March 30, 2023

Assets
Cash Php 50,000
Accounts Php 60,000
Receivable

Inventories Php 10,500

Prepaid Expenses Php 10,100

Not Fixed Assets Php 15,550

Total Assets Php 146,150
Liabilities and Owner’s Equity
Notes Payable Php 40,000
Accounts Payable Php 60,100

Accrued Php 10,050

Liabilities

Long-term debt Php 15,000

Total Liabilities Php 125,150
Owner’s Equity Php 21,000
Total Liabilities and Owner’s Equity Php 146,150
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III. Cash Flow Statement

Cash Flow Statement

Just Wing It
Projected Cash Flow Statement
2021-2023
Cash Sales 2021 2022 2023
Receivables Php 50,000 Php 60,000 Php 80,000
Other income Php 70,000 Php 75,000 Php 80,000
Total Income Php 120,000 Php 135,000 Php 160,000
Material Php 10,000 Php 10,500 Php 11,000
Direct Labor Php 15,000 Php 15,500 Php 16,000
Overhead Php 20,500 Php 20,700 Php 30,000
Marketing and Php 2,000 Php 2,500 Php 3,000
Sales
Research and Php 2,500 Php 3,000 Php 3,000
Development
General and Php 7,000 Php 7,500 Php 7,500
Administrative
Taxes Php 20,000 Php 20,000 Php 20,000
Capital Php 10,000 Php 10,000 Php 10,000
Loans Php 10,000 Php 10,000 Php 10,000
Total Expenses Php 97,000 Php 99,700 Php 110,500
Cash Flow Php 23,000 Php 35,300 Php 49,500
Cumulative Cash Php 12,300 Php 14,200
Flow
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X. Supporting Documents

I. Resume

ERLA MARIE T. ABREA

Address: St. Vincent Road Mangnao, Dumaguete City, 6200

Email: a.erlamarie@gmail.com

Contact Number: +639155660723

Profile

Being a team player, I work well with other people. Being versatile, having good time

management skills, working well under pressure, and having good communication skills

are some of the skills that I possess. Putting my job first is my main objective so that I

will be able to give an outstanding service in the world of business.

Education

• St. Louis School-Don Bosco (2006-2015)

• Ramon Teves Pastor Memorial-Dumaguete Science High School (2015-2020)

Experience

Online Selling

• Did online selling of various goods such as food and clothes

• Responsible for catering the orders of people, delivery, and finance

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Training and Leadership Skills

• Fluent in written and oral communication using the English, Filipino, and Visayan

language

• Can work under pressure

• Versatile and can work with different people

• Willing to do extra work if needed

• Good time management skills

Organization and Affiliation

• Job’s Daughters International – as an officer, helps in keeping the organization

orderly and create connections with other people in different fields