Dimitra Lyritzi

Date of birth: 28-06-1986

Residence: Greece
Mobile: +30 6932708017
E-mail: dimliritzi@gmail.com

Profile Summary & Objective Statement

Experienced within hospitality industry in Greece and the UAE, with extensive insight into hotel pre - opening operations, hotel
finance, internal audits, internal control systems, hotel, Operational Innovation, Six sigma practices, Sales & Social Media
Marketing. Aspiring to acquire a challenging career with a solid company utilizing the opportunity to offer proven innovative
thinking & skills focused on promoting business growth by providing superior value & service.

Academic Education

 MBA Tourism Management University of Piraeus (2010-2011)

 Bachelor Degree in Accounting & Finance (Specialization in Finance) Athens University of Business &
Economics (2004-2009)
 Euromed Marseille Ecole de Management Erasmus scholarship 2008

Professional Experience

Apr 2016 – Present Operations & Brand Compliance Manager (since pre – opening) – SENTIDO Thassos Imperial, a
Thomas Cook branded hotel, Greece (Reporting to the General Manager)
 Ensure the premises are in operative condition to serve the guests

 Ensure appropriate and effective focus on business objectives since the pre-opening of the hotel on a day-to-day
basis, while contributing to the strategic development and leadership of the hotel aligned with the General Manager’s
vision and company goals

 Responsible for the implementation of the SENTIDO brand standards and brand compliance

 Be accountable for the staff recruiting and training for providing excellence in guest experience, maximize profits
through sales, yield and exploit opportunities for growth across the business

 Ensure SOP implementation in all departments and check the same during routine operational checks

 Monitor and action all guest feedback /mystery guest programs

 Ensure that hotel health and safety procedures are in place and control systems are adhered to

 Deliver the Social Media strategy of the property in alignment with SENTIDO’s brand promise, mission and
vision

 Ensure that offline and online marketing activities are fully integrated

 Responsible for events planning and coordination

Achievements:

 Demonstrated high rated hospitality and customer service skills allowing the hotel to achieve high scores in
Thomas Cook guest satisfaction surveys – Awarded with Golden Sunny Heart for summer 2016

 Achieved a percentage of 100% in SENTIDO Brand compliance audit

 Accomplished budgeted Room and F&B revenues through the development of innovative strategies and
 effective management of programs

 Built strong relationships & loyalty with guests (excellent reviews on TripAdvisor)

Sep 2014 – Apr 2016 Finance Executive (since pre – opening) - Sheraton Grand Hotel Dubai, Starwood Hotels &
Resorts Worldwide (Reporting to the Director of Finance) / Operational Innovation Six Sigma Green
Belt
 Supervising the Finance team in all areas including: Credit management, Internal audit, Income audit, cash
handling

 Focusing on Credit Management tasks; Monitoring AR aging, Credit limits of outstanding accounts, ensuring
timely collections of all outstanding payments, handling refunds procedure, managing credit meetings

 Preparing monthly reports for management review

 Involved in month end closing & balance sheet reconciliations

 Auditing the activities of various departments of the hotel for Starwood compliance Requirements and any
other plans, policies and procedures prescribed by management

 Preparing and submitting reports on the results of audits recommending improvements in policies and
procedures

 Attending periodical meetings & ensuring that regular communications are maintained throughout organization

 Ensuring all operational & administrative procedures are carried out as per the established guidelines

Achievements:

 Shortlisted for Six Sigma Green belt training after pitching Innovative Marketing project idea on Starwood’s
Operational Innovation competition

 Successful projects implementation in Marketing: Marketing plan, F&B up selling

 Supervisor of the month award while handling Credit Management tasks; June 2015

Jan 2016 – Apr 2016 Mystery shopper (part time) –Touch points, Dubai

 Performing mystery audit integrity audits to 5star hotel outlets (restaurants, bars, spa facilities)

 Developing detailed audit reports along with the necessary documentation (photos, receipts, etc.)

Mar 2012 – Sep 2014 Finance Coordinator - Aldemar Resorts S.A, Greece / (Reporting to the CFO)

 Provision of accurate and timely results in the form of daily reports and presentations for the CFO

 Daily review of working capital utilization and cash flow management, continuous monitoring of customer’s
credit worthiness

 Assist in identifying cost saving opportunities and assist in establishing and maintaining overheads KPIs
reporting framework

 Prepare and review detailed budgets, expenditure and any variations from budgets

 Coordinate with legal counsel, treasury and tax advisors as needed

 Examine Company records to ensure that transactions are appropriately recorded

  Monitoring of receivables according to the credit policy for timely collections and follow up with appropriate
collection correspondence

 Monitoring sales contracting procedure & insurance claims

Sep 2011 – Mar 2012 Digital Marketing Coordinator - Aldemar S.A Group of Companies, Greece / (Reporting
to the Director of Marketing)

 Updating web content for SEO strategies in social media channels and websites to improve brand awareness
and increase traffic to company’s websites. Creating and sending email campaigns and newsletters

 Monitor all e-marketing operations (Website, Facebook, LinkedIn, Twitter)

 Track and monitor site traffic and optimize campaigns based on the best performing strategies

 Planning and budgetary control of the digital marketing plan

Sep 2009 – Sep 2011 Administrative & Research officer next to the Professor of Marketing & Director of Executive
MBA - University of Piraeus, Greece
 Conducting, organizing and implementing research and literature review relevant to the office’s research
interests

 Clerical support including: composing and editing reports, lecture/course materials, presentations and case
studies

 Data collection, planning and implementation of experiments and interviews; surveys administration; focus
groups coordination.

 Guide, lead and mentor students in research projects

Certifications & Memberships

 Six Sigma – Certified Green belt

 CIA Candidate: Certified Internal Auditor (Part I in process), Member of the IIA (Institute of Internal Auditors)

Skills & Abilities

 Foreign languages: Greek (Native speaker), English (Fluent, Michigan Proficiency), French (Advanced, DELF
2)

 Application of IT skills – ECDL (Microsoft Excel, Word, Powerpoint, Outlook, Internet explorer) SAP and Opera
Property Management System (PMS), Adaco, HITS payroll system

 Adaptable to new environments, Team player, Respectful to others, Proactive , Able to solve problems and
identify risks, Attentive to detail, Passionate for perfection

Personal Data & Interests

 Acting, Script Writing, Swimming, Tennis, Ski, Yoga

REFERENCES: Available upon request