Name: Arta Agustaria

Address: Jl. Manggis 3, Bitera Gianyar Bali Indonesia

Mobile: +62 82145621045 and +6282145621043
Email: ria.smile80@gmail.com
Date of Birth: 27 August 1980
Nationality: Indonesian
Marital Status: Single
Language Skills: Fluent English

OBJECTIVE:
Bring added value to organization and people within by putting commitment, integrity, passion, experience
professionalism and personal acknowledgement into action at each and every time.

PROFILE:
Motivated and personable business professional. Accustomed to handling sensitive and confidential records.
Poised and competent with demonstrated ability to easily transcend cultural differences. Thrive in deadline-
driven environment. Excellent team building skills.

PERSONAL SKILLS:
 Excellent organizational skills and ability to work well under pressure to meet deadlines.
 Strong leadership and communication skills.
 Effective ability to supervise, motivates trains and develops associates.
 Comprehensive understanding of Revenue Management principles and philosophies
 Thorough understanding of Choice Internet sites, and appropriate Property Management Systems, Choice
distribution platforms and strategies, GDS systems
 Understanding of industry standard metrics and related reports, Revenue Management tools and reports,
Choice Central Management reports, and property management systems and reports
 Understanding of statistical and data analysis
 Proficient in the use of all Microsoft office applications
 Able to apply high level critical thinking skills to understand and solve complex problems having multiple
complex variables, e.g ability to apply previously observed market performance behaviors to new
circumstances for the purpose of testing theories / approaches to revenue management tactics
 Ability to influence decision-makers through presentation of analysis
 Ability to make measurable progress on multiple high priorities while also handling the day to day
operations

PROFESSIONAL EXPERIENCES:

Revenue and E-Commerce Manager

Desa Visesa Ubud Bali
28 January 2019 – 06 January 2020 - Reporting to General Manager

Responsibilities:
 Manages reservations and E-commerce department including new hire selection, annual performance
reviews and other performance management, training and development
 Conduct daily verification of data; occupancy, revenue, average rate, average check, concessions, etc.,
in order to establish an accurate sales forecast on weekly and monthly basis and adjust pricing strategy
accordingly.
 Provide periodic dynamic forecast of expected results, variances and budget comparisons
 Analyze overall monthly hotel performance and provide summary report with recommendations to
improve long-term strategies.
 Set best practice standards for: competitor analysis, environmental scanning, market modeling,
distribution yield management, business mix yield management, length of stay yield management,
inventory availability by channel, pricing control and new pricing concepts
 Continually monitor booking pace; respond to unexpected variances
 Perform competitive benchmark studies and follow market trends
 Create and maintain a 12-month rolling demand calendar
 Manage and oversee tactics and strategies for all third-party distribution channels
 Assess, analyze and price group business strategies, including function space and group room
contribution to food and beverage
 Regularly check the input and the quality of data points such as segmentation, denials tracking, etc.
 Evaluate performance of distribution partners and contracted rates (OTA, transient, leisure, tour
operator, corporate, consortia, groups, etc.)
 Manage relationships with third party Online Travel Agent market managers to optimize placement,
productions, promotions, pricing to ensure maximum performance on all channels
 Monitor the cost of distribution by channel and adjust channel mix where necessary
 Monitor and factor non-room revenues into the overall revenue management strategies and practices.
This includes meeting and banquet space, restaurant, bar, spa, activities etc.
 Conduct rate/sell strategy (yield) meetings with General Manager, DOSM, Reservations Manager, Front
Office Manager, and Sales Manager
 Review hotel operations and discuss with General Manager
 Conduct tours of property to meeting planners and other potential customers while informing
 Coordinate all sales related activity through the direction of director of sales; negotiate contract specifics
to achieve maximum profitability while satisfying customer needs

Reservation, Revenue and E-commerce Manager

29 October 2015 – 30 October 2018
Song Saa Private Island Reporting to General Manger

Reservation Manager - 09 June 2014 – 29 September 2015

W Hotel & Spa Seminyak Reporting to Director of Revenue

Reservation Manager - 01 August 2013 – 31 May 2014

Montigo Resort and Spa Nongsa Batam Reporting to Director of Revenue and General Manager

Assistant Reservations Manager - 01 June 2011 – 01 July 2013

Waldorf Astoria Maldives Reporting to Revenue Manager

Senior Reservations Supervisor - Island Hideaway Spa Resort and Marina Maldives
01 October 2010 – 31st May 2011 Reporting to Sales and Marketing Director

Reservation Agent - InterContinental Hotels Group Dubai Festival City Central Reservations
15 October 2009 – 31st September 2010

Reservation Agent - Accor Dubai / Majid Al Futtaim Hotels Central Reservations

14 January 2009 - 14 October 2009

Reservation Agent - Shangri-La’s Barr Al Jissah Resort and Spa, Sultanate of Oman
20 October 2007 - 15 September 2008

Guest Service Centre - Shangri-La’s Barr Al Jissah Resort and Spa, Sultanate of Oman
2 December 2006 - 19 October 2007

EDUCATIONAL QUALIFICATION:
1999 – 2001 Pertiwi School of Management and Economy
1996 – 1999 Cipto Mangun Kusumo Senior High School Health Education (Majoring in Health Education)
1993 – 1996 Junior High School – SMP 2 Bekasi

SKILLS SYSTEMS & TOOLS:

 Microsoft Office (Word, Excel, Power Point, Outlook and Internet)
 PMS (Hotel System): Opera express – 5.0 version, VHP and Power Pro
 BE (Booking Engine): SynXis, Ihotelier, Booking button and Roiback
 Channel Manager: Site Minder and Travelclick
 RMS (Revenue System): Rategain (competitor pricing intelligence, Rate parity and revenue
maximization), OTA insight and STR – Smith Travel Research (KPI competitor)
 Google analytic (website review and conversion)
 All OTA channels (extranet configuration, promotion etc)

LANGUAGES:
1. Indonesian (Mother Tongue)
2. English (Fluent)

TRAINING AND DEVELOPMENT:

1. Hotel Revenue Management Certification by ECornell University September 2018
2. Seminar of Revenue Management Hospitality Industry by David K Hayes on 11 – 14 September 2017
3. Basic Revenue Management W Hotel Bali on May 2015
4. TSA – Up selling Training (25 - 26 January 2008) 1. The Best Up Seller of Reservations Department
Shangri-La’s Barr Al Jissah Oman in March and April 2008

EMPLOYEE RECORDS & CERTIFICATION:

1. Star Agent of the Month Accor MAF Hospitality in July 2009
2. Certificate of Recognition as part of ACCOR Hotels group Pre-Opening Team in June 2009
3. The Best seller and the highest revenue for individual reservations of Department InterContinental Hotels
Group in November 2009, December 2009, January 2010, February 2010, March 2010, April 2010, May
2010 and July 2010 InterContinental Hotels Group Dubai Festival City Winning Ways Star in April 2010
(Employee of the month)

REFERENCES:
Sorta B. Verawaty
Ex- Senior Business Development Manager - InterContinental Hotels Group Dubai Festival City
Mobile: +971505578399

Dewi Linda Simanungkalit

Human Resources Montigo Resort
Mobile +6281990914325

Ms. Desak Eric

Sales Manager - Desa Visesa Ubud
Mobile: +6281339528729