Hajjam Final

Gift University FINAL PROJECT
Business Plan Project Spring 2019
Hajjam.Pk
Germs Free Grooming
Project Supervisor: Suleman Anwar
Submitted by:
Name Roll Number
Noman Sohail 192950001
Ammad Zaffar 192950002
Umer Shahid 192950003
Hussain Mehdi 192950005
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Hamna Shahid 192950006
Wajid Murad 18120007
GIFT BUSINESS SCHOOL

GIFT UNIVERSITY, GUJRANWALA
FINAL PROJECT
Hajjam.PK
Germs Free Grooming

BUSINESS PLAN
Submitted by
Name Roll Number
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In partial fulfillment for the award of the degree of
MASTERS IN BUSINESS ADMINSTRATION - Professional
GIFT UNIVERSITY: GUJRANWALA

October, 2020
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Acknowledgement:
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In the name of Allah, the most Beneficent, the Most Merciful. It is He who has bestowed the
intelligence and knowledge that today, we four, are able to present this Business Plan. The
Almighty has helped us at every turn, nook and cranny, giving us the strength and endurance to
continue our studies at the Masters level, balancing it with our personal and professional lives.
We thank the teachers and instructors of GIFT Business School, both the permanent and the
visiting faculty. Their knowledge and expertise they have imparted to us has been invaluable.
Coming from a variety of educational and career backgrounds (engineering, general
administration and sales), each educationalist took special care to ensure that we all understood
not only the courses being taught, but the larger impact these have in businesses.
A special note of thanks goes to our Project Supervisor, Mr.Suleman Anwar. His constant
guidance was a torch that showed us the path we took. His patience is another key, the diligence
of bearing us gave us the confidence we needed to complete this project.
We cannot forget our parents. They have sacrificed their money and lives to educate us and bring
us up as good member of the society. Were it not for them, we would not be here today.
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Let us not forget the rest of GIFT management and staff, the unnamed. The people who kept the
lights on, the computers running and the classrooms clean. Without these people, we would
never have been able to attend classes and soak our minds with such indispensable knowledge.
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Project Submission Approval Sheet
Title of Project:
Hajjam.PK
Germs Free Grooming
Name Roll Number
Program and Semester: “MBA Professional, Spring 2019”

Approved by:
Project Supervisor: “Suleman Anwar”
Examiner:
Examiner:
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Examiner:
Project Director:
GIFT BUSINESS SCHOOL

GIFT UNIVERSITY GUJRANWALA
Certificate of Project Submission
It is certified that MBA Professional final project titled “Hajjam.PK’’ has been prepared by
students, “Noman Sohail, 192950001”, “Ammad Zafar, 192950002”, “Hussain Mehdi,
192950005”, “Umer Shahid, 192950003” and “Wajid Murad, 18210007’’ has been approved for
submission.
Project Supervisor:
Project Director:
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Declaration of Originality
We “Noman Sohail, 192950001” , “Ammad Zafar, 192950002”, “Hussain Mehdi, 192950004”

and “Umer Shahid, 192950005”, “Hamna Shahid, 192950006’’ and Wajid Murad, 18210007
hereby declare that the project titled “Hajjam.PK” has been submitted by us in the fulfillment of
the requirements for the degree of MBA Executive. This project is carried at GIFT University,
Gujranwala Campus. We consciously declare that this project does not necessarily represent the
position of GIFT University. We consciously declare that this project is solely our effort and
original. If it is found to be a plagiarized work as a whole at any stage, even after the award of a
degree, the work will be cancelled and the degree will be revoked. We also declare that
confidentiality of the project contents including documents, data, which we have obtained to
prepare and complete this project concerning to the client will be ensured.
Noman Sohail
_____________________________________
Ammad Zafar
_____________________________________
Hussain Mehdi
____________________________________
Umer Shahid
_____________________________________
Hamna Shahid
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____________________________________
Wajid Murad
____________________________________
Date: _________________
Table of Contents
Executive Summary: 12
Introduction: 13
The Company: 14
Questionnaires: 15
Questionnaire Data Analysis: 26
Vision and Mission Statement: 28
Management and Ownership: 30
Strategic Plan 34
Service Sector in Pakistan: 35
PEST Analysis: 36
Political factors: 36
Economic Factor: 38
Socio- Culture factor: 40
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Technological factor: 42
PEST IMPACT MATRIX: 43
Porter’s 5 Industry forces Analysis: 45
Threat of New Entrants: 46
Bargaining Power of Buyers: 46
Bargaining Power of Suppliers: 46
Competition Rivalry: 46
Threat of substitute product: 47
Porter forces impact on profitability: 48
External Factor Evaluation Matrix (EFE): 49
Marketing Plan: 51
Smart Marketing Objective: 51
Consumer Audit: 52
Market Segmentation: 53
Segment Insight: 56
Demographic Segmentation: 64
Geographic Segmentation: 65
Psychographic Segmentation: 65
.Behavioral Segmentation: 66
Selection of target market: 66
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Anticipate total demand of target market: 67
Calculation: 67
Business sale expected in 3 years: 68
Reference: 69
Brand positioning: 70
Points of parity: 70
Points of difference: 71
Product line: 71
SKU (stock keeping units): 72
Characteristics, functions, features, benefits of products: 72
Packaging: 72
Warranty and Guarantee 73
Pricing Strategy: 73
Cost Structure: 73
Promotion Strategy: 75
Personal Relation: 75
The channels that will be used for marketing are as follows 76
Social media Ads: 76
In store marketing: 76
Sale Promotions: 76
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Place: 76
People: 77
Process: 78
Physical Evidence: 78
Packaging: 79
Media Costs: 79
Executive Summary:
The world is emerging and so the buying behavior of people from all over the world has
changed. In the beginning there were only retailers where you have to visit to buy something.
But now with revolution in technology anyone can order it online buy with a simple click and it
delivered to your door step. With increasing connectivity, the world is truly becoming a global
village. Gone are the days when it would take days for a message to be delivered from the old
world to the new. The spread of networking, faster means of data transfer and supportive
hardware and software mean that it is not a necessity to migrate to a different country or
continent to work.
Hajjam.pk is a digital platform where you can buy the personal grooming kits online so that
everyone can remain germs free and may not contaminated by spread of germs. Our platform
makes sure that quality product deliver to your doorstep and all the tools can be used by
professional barbers. All the products are manufactured locally and it includes export quality
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material. The chances of penetrating the market are very high because there are fewer
competitors in the market who are working on this business model.
With the impact of COVID-19, everyone is now more conscious about their personal hygiene
and will take every precautionary measure to remain germs free. This is the influencing factor
with which we are entering the market and make sure that campaign of germs free environment
influences everyone. Not only COVID-19 there are other disease which can be spread by
contaminated tools used by the barbers. Because they have same tools which they use for
everyone who visited for trimming or cutting. All the planning to launch the product is done
according to the demand of the people which is collected through detailed questionnaires filled
by the target audience.
Introduction:
Due to COVID-19 influence globally and how people are infecting by this disease so rapidly that
everyone is considering to remain contaminated free. Nowadays people are becoming more
conscious about their personal hygiene. The concept of introducing personal grooming kit is new
in the market and people from all over the world are focusing for having their own barber kits so
that they remain contaminated free. In Pakistan there are fewer companies who are working on
this business model so there is a chances of penetrating the market and capture market share.
The idea is to educate people that how one can be germs free by having their personal grooming
kits. For this purpose we will undergo deep marketing campaigns through social media
marketing, direct marketing, company’s website, broachers, flyers. Direct marketing includes
number of barber shops where a sample of our product will be placed so that customer can buy it
by simply looking at the product sample and also the barber will guide them about the
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professional tools. Secondly sample will be placed on the retailer shops where people come to
buy beauty products.
Our platform makes sure that quality product deliver to your doorstep and all the tools can be
used by professional barbers. All the products are manufactured locally and it includes export
quality material. The main customers of our products are gents and they are more curious about
their personal grooming and hygiene. Our product can be ordered online and it will be delivered
to all over Pakistan through courier service. Everybody nowadays know how to access social
media sites where paid ads will be displayed to customers on Facebook, Instagram and these are
main source of getting target audience. Small clips of spreading viruses by contaminated use of
tools will also be shown to customers for enhancing the influence of our product.
The Company:
Hajjam.PK is equity finance company and it consists of four partners who have invested a total
of 2000000 PKR. The firm initially offers two types of products which include basic barber kit
and a full barber kit consisting of different set of products. With each year passing we will add
more products related to personal grooming. These products can be used by individually at home
and they can also bring to barber to have contaminated free cutting of hair and beard. The cost
breakdown focuses not only one providing services but also keeping a strict policy of marketing
campaigns through social media advertising, broachers and company website.
The company has an office located in city Gujranwala which includes warehouse, office, and
reception and meeting area. The company also has online presence on social media channels
with name of Hajjam.PK at Facebook, Integral and also company’s website (www.Hajjam.pk)
that offers services to the client. The team consist of qualified staff who have come from
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business study background and having a good knowledge and capabilities to run business
effectively.
Questionnaires:
Figure 1
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Figure 1.1
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Figure 2
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Figure 3
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Figure 4
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Figure 5
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Figure 6
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Figure 7
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Figure 8
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Figure 9
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Figure10
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Questionnaire Data Analysis:
We used questionnaire method for our project research. We prepare 21 questions and get almost
256 responses. Questionnaire included different types of questions. Our purpose for this
questionnaire is to find out the market gap.
1. Firstly, question related to age and we get response in which 50.2% people fall in 26 to
35. 26.9% fall in 15 to 25. 13.6% fall in 36 to 45. Others fall in 46 to 65 age group. Mostly,
participants who answered the questions is young.
2. Next is related to income range. In this response 42.1% people have income below 50k.
24.3% are those people whose income range is 51k to 100k. 10.1% people have income range is
101k to 150k. 23.5% people have high income range is above 150k.
3. When we asked about the working status of people. 38.3% people have full time working
status. Having part time working status people are 11.9%. Students are 14.2%, 31.6% are self-
employed and others are not working.
4. Strict brand conscious shopper, 35% are neutral, 20.5% are disagree, 21.3% are agree,
14.2% and 9.1% strongly agree and strongly disagree respectively. Mostly people are neutral in
brand conscious shopping.
5. People who easily influence by other suggestion 22.5% are influence and agree. 17.8%
are disagree and not easily influence by others. 36.4% are neutral. 15.4% are easily influence by
other and strongly agree. 7.9% are strongly disagree and not influence by others.
6. 20.6% people are those who agree with that the products at online store are up to mark as
per quality define by the service provider. 30.6% are disagree with this statement. 24.2% are
neutral. 13.9% are strongly agree and 10.7% are strongly disagree.
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7. Quality products over low cost products, 37.7% are agree, 12.3% are disagree.18.3% are
neutral, 25.45 are strongly agree and others are strongly disagree. More people prefer quality
product rather than low cost products.
8. 29.1% people are disagree with that they buying household products online.18.1% are
agree, 23.6% are neutral and 14.6% are strongly agree and disagree.
9. 30% people are agree that the price of online shopping is reasonable as compared to
market.20.6% are disagree, 21.3% are neutral, 16.6% are strongly agree and 11.5% are strongly
disagree.
10. 33.6% are agree with the statement that money back guarantee make online service
provider more reliable. 17% are disagree, 17.8% are neutral, 20.9% are strongly agree and 10.7%
are strongly disagree with this statement.
11. Online shopping stores must sell the tools for automobiles and others, 33.2% people are
agree,14.6% are disagree, 22.9% are neutral, 20.9% are strongly agree and only 8.3% are
strongly disagree.
12. Use products which are manufactured by well-known brands, 32.3% people are agree that
they use products which are by well-known brands.11.6% are disagree, 22.7% are neutral, 26.7%
are strongly agree and other are strongly disagree.
13. 35.7% are agree with the statement that they infected by tools used by barber.12.3% are
disagree, 23% are neutral, 21.4% and 7.5% are strongly agree and strongly disagree respectively.
14. 38.3% are agree that everyone should have their personal barber kit.12.3% are disagree,
18.2% are neutral, 23.3% are strongly agree and 7.9% are strongly disagree.
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15. locally manufacture tools for personal barber kit, 27.8% are agree with this, 17.5% are
disagree, 27% are neutral, 19.4% are strongly agree and 8.3% are strongly disagree.
16. 24.6% are agree that they buy personal self-grooming kits from online stores.24% are
disagree, 26.2% are neutral, 14.7% are strongly agree and 11.5% are strongly disagree.
17. barber shops are clean and sanitize in your area, 27.1% are agree, 21.9% are disagree,
23.5% are neutral, 15.9% and 11.6% are strongly agree and disagree respectively.
18. 32.5% people are agree that they are conscious about personal hygiene. 12.35 are neutral,
41.7% are strongly agree. And others is disagree and strongly disagree.
19. Use self-grooming tools which have been using for many others. 23.8% are agree, 25.4%
are disagree,17.5% are neutral, 13.9% are strongly agree and 19.4a5 are strongly disagree.
20. Frequently trim/shave your beard by yourself. 28.1% are agree, 19.3% are disagree,
22.5% are neutral,19.7% are strongly agree and 10.4% are strongly disagree.
21. Choose product use for shaving, 12.8% people choose disposable eraser, 36.6% people
choose blade eraser, 23.9% choose gillte eraser and 26.7% people choose trimmer or shaver.
Vision and Mission Statement:

Vision:
To inspire healthier communities by connecting people to professional and germs free tools.
Mission:
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Offering wide range of well designed, professional and functional products at low prices so that
as many people will be able to afford them.
To serve the community with range of professional grooming kits.
Core Values:
• Hygiene
• Quality
• Professional Tools
• Commitment
• Service to Others
Business Model:
Hajjam.PK is B2B e-commerce business that relies on direct sales through online order taking
and delivering it to door step to the customers. It will be also used as B2C business model as
some retailers and barbers are involved to promote and sell our products.
Business Goals:
• Increase firm market share by boosting firm’s reputation among customers by providing
quality products.
• Proper distribution and marketing strategies to generate more traffic to increase orders.
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• Capture attractive growth opportunities by utilizing the resources through effective
management.
Management and Ownership:

Hajjam.PK comprises of four partners who are also act as managing head of their relative
department.
Hamna Shahid: MD and HR Manager
Job Responsibilities:
• Creating and implementing company vision and direction
• Leading, guiding and evaluating executive leaders
• Creating company that will grow
• HR manager responsibility is to align with company goal
Noman Sohail: Marketing Manager
• Marketing manager will be responsible for devolving, pricing strategies.
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• Identifying new customers, creating promotions manager will also be asked with
developing budgets and expenditures.
• Take orders and oversee sales
• Building brand awareness and positioning
• Compel list describing products and service offering
Ammad Zafar: Marketing Assistant
• Marketing assistant support the work of marketing managers on projects directed at
maximizing company profit and developing sale strategies or marketing campaign.
• Assistant marketing manager supervise marketing operations to achieve revenue target
• Coordinate with customers to take order and to take review related to products
• Maintain customer relationship program and track customer satisfaction
Umer Shahid: Accountant
• Responsible for financial health of the company.
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• Producing financial reports and developing strategies based on financial research.
• Guiding senior executives in making sound business decision in the long and short terms.
• Monitor the day to day financial operation within the company such as payroll, invoicing
and other transaction.
• Oversee financial department employees including financial assistants and accountant.
Wajid Ali: Procurement Manger
• Purchase kits for the company to sell.
• Ensures company obtains quality products for competitive price in time frame.
• Play an integral role to ensure a company sticks to budget and operate profitability.
• Maintain warehouse stock.
• Access total cost of company purchases.
• Building and maintain long term relationship with venders and suppliers.
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Hussain Mehdi: Ware house in charge:
Job responsibilities:
• Managing warehouse in compliance with company policies and vision.
• Overseeing receiving warehousing and maintain operation.
• Setting layout and ensure efficient space utilization.
• Communicating errors to relevant parties.
• Marking and labeling stock.
• Storing inventory in accessible manners.
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Strategic Plan
Service Sector in Pakistan:

Services sector is the largest and fastest growing sector in the world economy, accounting for the
largest share in total output and employment in most developed countries. The share of the
services sector in total GDP is 47 percent in low income countries, 53 percent in middle income
countries and 73 percent in high income countries. The sector accounts for a significant and
rising share in cross-border trade and foreign direct investment and gives more export
opportunities for services suppliers and lower costs for imported services. It is expected that the
rising trend of the services sector would continue, to gain more and more importance through
advancement in the area of knowledge based and skill oriented activities. The rising consumer
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and business demand is steaming from service related activities in manufacturing firms and
enhancing the role of IT.
In the case of Pakistan, the shares of services are increasing in all sectors of economy over the
period. In fact, the growth rate of the services sector is higher than the growth rate of the
agriculture and industrial sector. Services sector accounts for 54 percent of GDP and little over
one-third of total employment. Services sector has strong linkages with other sectors of the
economy; it provides essential inputs to the agriculture sector and manufacturing sector. The
objective of this paper is to analyze the importance of the services sector in an economy and
better understanding about Pakistan's services sector. The study also explores the relative
performance of the services sector and its contribution in the economic growth, trade and
employment generation. Pakistan’s economic growth is broad-based and is shared by all the
major sectors of the economy. However, a major contribution towards growth has come from the
services sector, which has emerged as a growth powerhouse over the past few years. The
commodity producing sectors (agriculture and industry) have contributed two-fifths while the
services sector contributed the remaining three-fifths of the 2006- 07 real GDP growth of 7.0%.
Agriculture and industry contributed 30.2%, or 2.9% percentage points, while the remaining
59.8%, or 4.2 percentage points, came from the services sector. Within the commodity producing
sectors, agriculture contributed 1.1 percentage points or 15.1% to overall growth, while industry
contributed 1.8 percentage points or 22.7% (see Table I.2 and Figure I.1 for details). The services
sector has contributed the bulk of GDP growth for some time.
GDP From Services in Pakistan averaged 5782808.64 PKR Million from 2006 until 2019,
reaching an all-time high of 7803812 PKR Million in 2019 and a record low of 4324274
PKR Million in 2006. This page provides - Pakistan GDP from Services- actual values,
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historical data, forecast, chart, statistics, economic calendar and news. Pakistan GDP From
Services - values, historical data and charts - was last updated on October of 2020.
https://tradingeconomics.com/pakistan/gdp-from-services1
PEST Analysis:
Political factors:
● Health of government:
Health of the government is a major factor in any business activity. Every government wants that
they can complete their period. Due to some circumstances, Pakistan faced government
instability over the time. Now if we want to run a business in Pakistan first we have to see that
government stability in the country. From last decade the Pakistan government has introduced
some new methods for improving its service sector. (Opportunity)
● Level of corruption:
Pakistan has had a problem of corruption since 1947 it came into being. The change in regimes
between military and civilian institutions due to three different successful coups have also
weakened the anti-corruption institutions. This may also be noted that a significant improvement
in corruption in Pakistan has not occurred either in civilian government or in military
government. In 2017, Supreme Court of Pakistan dethrones a former Prime Minister of Pakistan
1 https://tradingeconomics.com/pakistan/gdp-from-services
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due to corruption charges. Political parties in Pakistan who stated in different news media
misinterpreted it and social media that The Transparency International on its latest Report
released on Jan 23, 2020 indicated that Pakistan is a more corrupt country than it was in year
2018. (Threat)
● Freedom of the press:
Freedom of speech means we have the authority of advertisement and promotion of our product.
Negative and positive freedom of speech is considered calculated for this technique.
It might have positive (creating awareness) and negative (competitor’s edge) both impacts on our
business. (O/T)
https://dailytimes.com.pk/417306/setting-the-minimum-wage/2
https://import-export.societegenerale.fr/en/country/pakistan/regulations-customs3
Economic Factor:
● GDP
The Gross Domestic Product (GDP) in Pakistan expanded 5.79 percent in fiscal year 2017/18,
ending in June 2018.
2 https://dailytimes.com.pk/417306/setting-the-minimum-wage/
3 https://import-export.societegenerale.fr/en/country/pakistan/regulations-customs
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5.50 percent GDP Growth Rate in Pakistan is expected to reach 5.50 percent by the end of 2020,
according to Trading Economics global macro models and analysts’ expectations. In the long-
term, the Pakistan GDP Growth Rate is projected to trend around 5.50 percent in 2021, according
to our econometric models.
GDP from Services in Pakistan increased to 7803812 PKR Million in 2019 from 7452631 PKR
Million in 2018.
GDP from Services in Pakistan is expected to reach 7686755.00 PKR Million by the end of
2020, according to Trading Economics global macro models and analysts’ expectations. In the
long-term, the Pakistan GDP from services is projected to trend around 7878924.00 PKR Million
in 2021 and 8154686.00 PKR Million in 2022, according to our econometric models. (Threat)
● Tax
17% for goods and for telecommunication services under the federal law. For services, 16% for
Islamabad and Punjab, 15% for KPK and Balochistan and 13% for Sindh. (Threat)
● Inflation rate:
Pakistan inflation rate for 2019 was 10.58%, a 5.5% increase from 2018. Pakistan inflation rate
for 2018 was 5.08%, a 0.99% increase from the previous year. (Threat)
● Devaluation of Money:
Degradation of money in foreign market due to unsuitability of imports and exports and it can
impact on the services industry because it is directly linked with inflation.
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● Income of potential customers in our area:
According to the survey, 41% of the public is willing to buy our product. Average income of the
people is 30,000 to 35,000 in our area. (Opportunity)
https://www.macrotrends.net/countries/PAK/pakistan/inflation-rate-cpi4
https://tradingeconomics.com/pakistan/gdp-from-services 5
4 https://www.macrotrends.net/countries/PAK/pakistan/inflation-rate-cpi
5 https://tradingeconomics.com/pakistan/gdp-from-services
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Socio- Culture factor:

● Public health and safety:
After the covid-19, people are more conscious for health and safety and that is why we found an
opportunity for their hygiene and safety and bring this product. We provide products online so,
that minimum interaction happens between people. (Opportunity)
● Population growth or decline:
Population of Pakistan is increasing day by day and Pakistan is considered to be the fifth largest
young country in the world. Around 63 percent population of the country comprises youth aged
between 15 and 33 (UN Population Fund Report 2017) and we brought a product, which attracts
more to the young generation of Pakistan. (Opportunity)
https://files.eric.ed.gov/fulltext/EJ1200364.pdf
● Customer age:
Customer age is the biggest factor in our business because we are targeting the youth of this
country and as mentioned above Pakistan is the 5th youngest country and we have an opportunity
to start something here for young people. (Opportunity)
https://files.eric.ed.gov/fulltext/EJ1200364.pdf 6
6 https://files.eric.ed.gov/fulltext/EJ1200364.pdf
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Technological factor:
● Bringing advanced equipments in the market:
In Pakistan, everyone wants to buy the better equipment for them. Through better equipment we
can do things better. (Opportunity)
● Technological edge:
Through technology, everyone has access to smartphones and the internet and this factor is in our
favor because through the internet we can grab a huge amount of customers.
Majority of people use smartphones with internet access nowadays. It can be a great opportunity
to grab maximum audience as a customer for us. (Opportunity)
● Market awareness & acceptance:
Market awareness and acceptance is the major factor nowadays. If we promote our product and
get feedback from different channels, we can do business in a way that is more effective.
● Word of mouth
● Customer retention
PEST IMPACT MATRIX:
Factors Nature of Impact Opportuniti Threats Strategic

change of change es response
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Health of Declining stage Creating
Political GOVT Increase/ due to marshal flexible
change decrease laws strategies
Freedom of Increase or
press decrease
Level of Increase Opportunity

corruption decrease press
GDP Constantly Economy Leads toward

Economic decreasing decreasing more
change investment
Inflation Increasing Cost increased Complement

trend of Products ary services
Income of It matters to Cheaper labor Product

potential our product available development
customer strategies
People have
sources to buy
product
Prices are at Cost of raw Increase in
peak material product price
increased
Bringing Technology Service efficient Costly to Needs to
Technological advanced availability purchase arrange
change equipment financial
into the Growth resources
market Customer strategies Social
Service Improvement of promotion
Technologic process
edge Customer
Improvement of can be satisfy
Market our work through our
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awareness after sale
and service
acceptance
Social culture Public health People are Capture target We can
factor and safety more concern audience and manufacture
about their launch the with more
health product efficiency
Population
Population
growing
Increase Increase
growth and
operations Service
decline
channels
Matters
directly on
our business
Target youth
Young
Customer
audience
Generation
age
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Porter’s 5 Industry forces Analysis:
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Threat of New Entrants:
Threat of new entrants is high because:
● Easy to adopt
● Less investment( new entrants)
● Market demand is high
● Technology
● Brand name
● Strong marketer
● Lack of awareness
Bargaining Power of Buyers:

Bargaining power is low because:
● Few sellers in the market
● Same prices in market
● Recognition of quality
Bargaining Power of Suppliers:

Bargaining power of supplier is low because:
● Very less producer
● Service provider has liberty to set market rate to its own benefits
● Access of material providers
Competition Rivalry:
Competition among rivals is high because:
● Brand Image matters
● Customer Service matters (customer retention, loyalty, feedback)
● Variety of products and product range matters
● Based on Advertisement (good review, WOM, feedback)
Threat of substitute product:

Threat of substitute product is high because:
● Strong competition
● Market positioning matters
● Advertisement based selling
Porter forces impact on profitability:
High Moderate Low
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Competition Rivalry ___________________________________________
Threat of New Entrant ____________________________________________
Bargaining Power of Buyers ____________________________________________
Bargaining Power of Suppliers ____________________________________________
Threat of Substitute Product ____________________________________________
Profit ____________________________________________
High Moderate Low
External Factor Evaluation Matrix (EFE):

External Factor Evaluation Matrix (EFE)
Ratin Weighted
Opportunities Weight g Score
1. Health of GOVT 0.10 3 0.30
2. Population Growth and Decline 0.05 3 0.15
3. Technology 0.05 3 0.15
4. Import Policies 0.10 4 0.40
5. Income of potential customer 0.05 3 0.15
6. Public health and safety 0.05 2 0.10
7. Customer age 0.05 2 0.10
8.
9.
10.
Ratin Weighted
Threats Weight g Score
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1. Inflation Rate 0.10 3 0.30
2. Taxes 0.05 3 0.15
3. Level of Corruption 0.05 3 0.15
4. GDP 0.05 2 0.10
5. Freedom of Press 0.05 4 0.20
6. Competitors 0.10 3 0.30
7. Devaluation of Money 0.15 4 0.60
8. 0 0.00 0 0.00
9. 0 0.00 0 0.00
10. 0 0.00 0 0.00
TOTALS 1.00 3.15
Competitive Profile Matrix (CPM)
Barber Kit TEMFA Royal Trim
Critical Success
Weight Rating Score Rating Score Rating Score
Factors
0.15 2 0.30 3 0.45 4 0.60

Advertising
0.10 2 0.20 3 0.30 3 0.30

Market Positioning
0.10 3 0.30 2 0.20 3 0.30

Customer Service
0.10 3 0.30 4 0.40 4 0.40

Financial Position
0.10 2 0.20 2 0.20 3 0.30

Customer Loyalty
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0.15 1 0.15 3 0.45 3 0.45

Market Share
0.15 3 0.45 4 0.60 3 0.45

Product Quality
0.15 3 0.45 1 0.15 2 0.30

Price Competitiveness
Totals 1.00 2.35 2.75 3.10
Marketing Plan:
Smart Marketing Objective:

1. We will increase our market growth by 10% every year.
2. In third quarter of first year, we will sell 1000 kits.
3. To acquire new customers we will launch 5 month social media camping.
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4. By the 30th December we will achieved our annual targeted revenue.
Consumer Audit:
One of the major characteristics about of our business venture is that the product we are offering
are new in the market of Pakistan. There are not more than three companies who are operating in
this sector. So, there are chances of penetrating the market and attract the target audience with
right set of marketing tools. On the other hand, due to COVID-19 people are now more concern
about their personal hygiene and they will surely look forward to adopt those habits which will
allow them to remain contaminated free. Hence this factor provides significance that there are
chances to sell our grooming kits which provide them clean and germs free experience.
To check the influence of personal grooming kits a qualitative survey was conducted with target
audience of 253 people with a structured questionnaire. The 50% of the audience are from group
range of 26 to 35 years old with 42.1% of the income range of below 50 thousand rupees and
38.3% are full time employed in public and government sectors. 61.6% people agree that
everyone should have their personal grooming kit and survey indicate that people are more
concern about their personal hygiene. Also 39.2% people indicate that they will buy locally
manufactured goods from online retailer if they provided with the export quality material. The
substantial number reflects that the business will perform well in the market.
The questionnaire also reflects that more that 35% people are not strict brand conscious and they
will buy the product from online retailer. So there are chances if the brand name is built on the
basis of quality and services then it can grow and penetrate the market. The respondents are the
people from all walks of life which include fully employed, self-employed and part time workers
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are earning sufficient amount to live healthy life style. Which shows that they can afford the
grooming kit as we are offering at minimum price range rather than our competitors.
To cater the attraction of customers towards our personal grooming kits, Hajjam.PK has done
detail surveys and plan to impose marketing tactics to attain the attention of target audience. The
best medium to advertise by the platforms of social media such as Facebook, Instagram and
website. More than 50% people responded that money back guarantee will show that service
provider is more reliable and there is no compromise on the quality. To attract the customers, the
company will provide the money back guarantee offer which shows them there is no compromise
on quality and with less number of competitors in the market the brand positioning will play an
important role to see the influence of the product.
Market Segmentation:
The Purpose of Market Segmentation is to identify different groups within your target audience
so that you can deliver more targeted and valuable messaging for them.
The Purpose of Market Segmentation is to identify different groups within your target audience
so that you can deliver more targeted and valuable messaging for them.
Segment 1:
Geographic:
Country Pakistan
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Density Urban City
Demographic:
Age 15-20
Income 25000 -30000
Gender Male
Marital status Single
Occupation Students
Education Bachelor
Behavioral:
Benefits Easily carry, Covid 19, Inner Satisfactory
User Status First Time User, Potential User
Psychographic:
Customer Life styles Teenage
Social Class Lower Class, Middle Class, Upper Class, Working Class
Segment Insight:
In this segment young boy have initially hygiene problem so the young generation used mostly
internet and have craze of online shopping so we can capture the most market through proper
advertisement.
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Segment 2:
Geographic:
Country Pakistan
Density Urban City
Demographic:
Age 21-25
Income 35000 to 50000
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Gender Male
Occupation Students, Salaried
Education Bachelor
Behavioral:
Benefits Easily carry, COVID 19, Inner Satisfactory
User Status First Time User, Regular User, Potential User
Psychographic:
Customer Life styles Young
Social Class Lower Class Middle Class Upper Class Working Class
Segment Insight:
In this segment we can assume that boy have already attached with other barber kit because they
used already so we give the good quality and competitive price then we can capture the market
share.
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Segment 3:
Geographic:
Country Pakistan
Density Urban City
Demographic:
Age 26-35
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Income 75000 to 80000
Gender Male
Marital status Married
Occupation Students, Businessman
Education Bachelor, Master
Behavioral:
User Status Regular User, Potential User
Psychographic:
Customer Life styles Young, Mature
Segment insight:
As extended family then the expense also increases but due to this factor we give the two types
of kit economic and premium kit if he cannot afford the premium kit then he can purchase the
economic kit and also can capture the share from the market.
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Segment 4:
Geographic:
Country Pakistan
Density Urban City
Demographic:
Age 36-45
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Income 100000 to 150000
Gender Male
Marital status Married
Occupation Businessman, Salaried
Education Bachelor, Master, PHD
Behavioral:
User Status Regular Users, Potential User
Psychographic:
Customer Life styles Mature
Segment Insight:
In this segment people have family with him so they are conscious about his hygiene problem
and due to COVID 19 they can purchase the personal kit for protection from the germs, and save
his family also.
Segment 5:
Geographic:
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Country Pakistan
Density Urban City
Demographic:
Age 46-55
Income 100000 to 125000
Gender Male
Education Bachelor, Master, PHD, Uneducated
Behavioral:
User Status First Time User Potential User
Psychographic:
Customer Life styles Mature, Old
Segment Insight:
In this Segment we target the people who are conscious about his family and have also hygiene
problem then now due to COVID 19 we can sell our product.
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Segment 6:
Geographic:
Country Pakistan
Density Urban City
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Demographic:
Age 56-65
Income 80000 to 100000
Gender Male
Education Bachelor, Master, PHD, Uneducated
Behavioral:
Benefits Quality, easily carry, Covid 19, Inner Satisfactory
User Status First Time User Potential User
Psychographic:
Customer Life styles Mature. Old
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There are four types of segmentation are demographic, psychographic, geographic and
behavioral
Demographic Segmentation:
Demographic Segmentation involves dividing the market into groups that are identifiable in the
term of physical and factual data. The demographic variable is
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● Age
● Gender
● Income
● Religion
● Level of education
With respect to the product there are only three factors which we discuss such as age, gender
and income. There is clear focus on the people whose income range is less than fifty thousand
rupees and they can afford it as we are provided at minimum price. According to the survey there
are 50% people who fall in 26 to 35year age and 25% people fall in 36 to 45year age and the rest
of them fall in 46 to 65 so age limit is not redistricted. As trimming or shaving is never ending
process so all people needed it to look more presentable.
Geographic Segmentation:
In geographic segmentation is often one of the easiest to identify, grouping customers with
regards to their physical location and this can be defined in any number of ways
● Country
● Region
● City
In our project there are only one country which we targeted that is Pakistan and we are only
focus on Pakistan not worldwide. All urban Cities we targeted for selling the product.
Psychographic Segmentation:
Psychographic segmentation is focused on your customer’s personalities and interests. Here we
might look at customers and define them by their attributes.
● Personalities
● Lifestyle
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Due to corona factor we can more guide the customer about the personal kit which help them to
safe themselves from COVID 19. This is a positive edge for our business boosting and can
increase the sale as well as revenue.
.Behavioral Segmentation:
Behavioral segmentation is defined as the segmentation of the market according to individual
purchase behaviors. This can be segmented on the basis of those people who are habitual to
focus on the personal hygiene and they are very conscious. So for them it is easy to target them
rather than those who need proper awareness to clean their selves from contamination.
Selection of target market:

As we have segmented our market in the previous topic, from the research we know that every
male visit barber twice a month, so our first factor is male we are targeting males, as from age 18
to death every male use grooming kits or visit barber, from our survey age 26 to age 35 males
were agree that they should have a grooming kit, we also learned from survey that people who
are very conscious about hygiene they think that they should have grooming kit. So, it is obvious
now that every male wants a personal grooming kit. From the geographic factor we will target
Pakistan’s territory, as this is our main region. Due to COVID 19 every male right now is
conscious about their health and hygiene. According to recent census of Pakistan 51.46%
population is based on male’s rest is females so we have a big market, while the whole
population is 221888632. So, every male in this population cannot afford the kit so from our
survey we have learned that people who have income range Rs 50000 and below Rs 50000 can
also afford personal grooming kit it is obvious that male who have income range more than Rs
50000 can afford the kit. But we are target those whose income are starting from Rs 35000. As
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this is one-time transaction, they don’t have to purchase it every month they can purchase it once
in a year. From psychographic factor due to COVID 19 many males have change their psyche
about hygiene, they more conscious about their health now so this factor is also a booster factor
to target.
If I conclude we are target males whose age start from 18, whose income range is more than Rs
35000 and we are targeting Pakistan’s territory.
Anticipate total demand of target market:

According to general population about 51 % males are including in whole population, so we
have 113215224 male. If we see further 24% population is live under poverty line, they cannot
buy our product so we also less them so we got 27171653 males left. As we are selling our
product through internet, according to a survey only 36.10% males are using internet in Pakistan.
Now we have 9808966 male left. We are selling our product through Facebook, Instagram and
Google Ads, according to a survey only 1.16% of people click on actual ad’s and visit it. Now
we have 113784 people left. Now we conduct a survey from a sample population according to
our survey 41% of male are agree to buy our product if we filter it further now we have 46651
people left who can actually buy our product. So our total calculated demand is 46651.
Calculation:
Total population of Pakistan 221990636
Male population of Pakistan 113215224
Male up poverty line 113215224 – 24% = 27171653
Male using internet in Pakistan 27171653 * 36.10% = 9808966
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Population who actually visit Ad’s 9808966 * 1.16% = 113784
People who want to buy our product 113784 * 41% = 46651
Our total calculated demand 46651
Figure 18
As this is a startup, we are starting with the 1000 units so keeping this in mind we cannot sale
more than 1000 units due to limited capital. We will sell 1000 kits in first month. As our
breakeven units are 785 we have to sell 785 units to reach at our breakeven point. According to
reality maybe we cannot sell 1000 units so we decided that we will must sell at least 885 kits per
month. According to 885 kits we are expecting 3 year expected growth. As this is our
expectation under in financial statements we have describe it in detail. Now for growth
expectation our plan is to sell 482 kits will be sold from basic kit and 403 kits will be sold from
full kit. So now we have RS. 1516950. In income statement we made 3 quarters of 4 months in
which we calculated an average sales, but now we are taking the exact numbers.
Business sale expected in 3 years:

As we are selling 885 kits according to this ratio our sales will increase 10% per year.
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1516950 *12 = 18203400 current year sale.
18203400 + 10% = 20,023,740 first year
20,023,740 + 10% = 22,026,114 second year
22,026,114 + 10% = 24,228,725 third year
Reference:
https://countrymeters.info/en/Pakistan7
https://www.citypopulation.de/php/pakistan-admin.php?adm2id=7088
https://www.brecorder.com/news/4872379
https://profit.pakistantoday.com.pk/2018/11/20/82-of-pakistani-urban-consumers-made-a-online-
purchase-in-2018-nielsen/10
https://mentalitch.com/pakistan-shopping-trend-online-in-pakistan-2020/11
7 https://countrymeters.info/en/Pakistan
8 https://www.citypopulation.de/php/pakistan-admin.php?adm2id=708
9 https://www.brecorder.com/news/487237
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https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks12
Brand positioning:
For any business, positioning is everything. The ability to understand how the business and its
products/services are perceived by the clientage and how that can be improved is crucial. To
understand this, the firm must first understand and define its points of party and points of
differences. Our brand statement is spreading hygiene with originality, honesty and sincerity.
Points of parity:
Defined as points that are similar to competitors, these are things that are needed to be in the
industry or sector to work. As there are two main competitors of our business, our point of
similarity is that we are offering same products but quality could be differed. For us and for our
competitor social media is essential we both have to work through social media.
Points of difference:
We are differencing our self from our competitors by offering lower price than them as we have
study all their pricing so we have a big difference in our pricing, 2 nd things is money back
guarantee if our client get damaged kit or they are not happy with our kit we can ask them to
10 https://profit.pakistantoday.com.pk/2018/11/20/82-of-pakistani-urban-consumers-made-a-
online-purchase-in-2018-nielsen/
11 https://mentalitch.com/pakistan-shopping-trend-online-in-pakistan-2020/
12 https://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks
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return the kit and get the cash back. We can also customize kits for our customers. These are the
thing that our competitors are not doing.
Product line:
We decided to manufacture two types of product line of self-grooming kits.
1. Basic kit:
Following products are added in basic self-grooming kit.
Scissor
Blade eraser
Comb
Pouch
2. Full kit:
As we included some new products in full kit.
Scissor
Blade eraser
Comb
Hand towel
Brush
Apron
Bag
SKU (stock keeping units):

A stock-keeping unit (SKU) is a scan able bar code, most often seen printed on product labels in
a retail store. The label allows vendors to automatically track the movement of inventory. The
SKU is composed of an alphanumeric combination of eight-or-so characters. The characters are a
code that the price, product details, and the manufacturer. SKUs may also be applied to
intangible but billable products, such as units of repair time in an auto body shop or warranties.
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Our SKU for basic kit is HJ-BGK-B-01
SKU for full kit is HJ-FGK-B-O1
Characteristics, functions, features, benefits of products:

Characteristics of our product is these are quality made product with the best makers available, it
will be properly sanitizing when it will be finished, the iron or steel used will be good in quality.
Function of our product is mainly hair cutting, beard cutting or self-grooming.
Benefits of product is once you have ur own kit there will be less risk of any viral diseases for
you, kits used on you will be sanitize there will be no threat of any disease.
● Better hygiene
● Increase in health
● Increased confidence
● Great first impression
Packaging:
For our basic kit we will pack scissor, eraser and comb in a plastic packet so that when the
customer opens the pouch these things will not harm him, then we will pack these things in the
pouch. After closing the pouch, we will be wrapped it with bobble plastic bag so that material
will not harm in the delivery. At the end this will be packed in the card board packaging.
For our full kit every item will be packed in a separate plastic cover then it will be put in the bag,
after putting it in the bag, it will be wrapped in the bubble plastic cover and at the end it will be
packed in the board cover.
The board cover will be printed with the company name, logo and address from where they can
purchase it again. Every item like scissors, erasers, comb etc. will also be printed with the
company logo and name.
Warranty and Guarantee:

Guarantee serves as a promise made by the manufacturer to the buyer that in case of product
are below quality, it will be repaired, replaced or money will be refunded. As we have already
committed that we will guarantee our customers that in case they get damaged or they are not
happy with the quality they will get back their money.
Warranty is that if the facts specified in the product is true and genuine but if they are not it will
be repaired or replaced.
Pricing Strategy:
We plan to use competitive pricing strategy because of only few competitors which are also not
yet established we will set slightly low price than our competitors and will provide premium
products.
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Cost Structure:
The following table elaborates the costing and the pricing of products. The table only shows the
procurement cost of product.
Cost of products:
Product Name Basic Cost
kit
Scissor 500
Razor 150
Comb 25
Bag 80
Total 755
Figure 18
Product Name Full Kit Cost
Scissor 500
Razor 150
Comb 25
Bag 120
Hand Towel 60
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Apron 120
Brush 100
Total 1075
Figure 19
Details are explained in the financial portion of this document:
Basic Complete
Cost of kit 755 1075
Shipping 150 150
Cargo cost 5 5
Total cost 910 1230
Sales Price 1475 2000
Cost mentioned in PKR
Figure 20
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Promotion Strategy:
Since this is a relatively new platform and different from conventional channels used for the sale
of these products we will be using advertising through content marketing. One of our
content marketing strategy, in fact, the main strategy, will be the vast use of images to promote
our products. Our Content will also always be fresh, with the old message being delivered with
unique approaches.
We will invest on SEO. The use of these mediums to promote Hajaam.pk will also play an
important role in making the Standout from the completion
Personal Relation:
● Customer Engagement Activities:
We will initiate customer engaging activities like offering coupons.
● Active Communication Channel and Customer Support:
Hajaam.pk will have a reliable customer support service platform and will maintain effective
communication with its customers through reviews and feedback.
The channels that will be used for marketing are as follows

Social media Ads:
The ads will on all digital media platforms ranging from Facebook, Instagram and YouTube.
There will be captivating and interesting ads over all platforms. And will be designed in a way
that customers look forward to seeing our ads.
In store marketing:
Through in store marketing we will place our POS marketing materials on the retailers.
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Sale Promotions:
● We will offer bundle packs and sales on events like Black Friday.
● Secondly we will also be offering discount coupons for first time buyers and referral
rewards.
Place:
Place is where our product and services are seen and sold or distributed. Like when we sell the
product then customer approach through the webpage by COD (Cash on Delivery) method.
Distribution channel
Indirect Chanel:
Our company sell the product directly to the customer through the retailer shop.
Web based Chanel:
Our company sells the product online through our webpage. When customers open our webpage
then click on the product and can purchase the product through COD (Cash on Delivery). In both
channel customers can give the feedback and can return if the quality is not well.
People:
In our company we provide the good services because trained staff can increase the revenue
when company provide the excellent customer services you create the positive experience for our
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customers, and then we make a brand because existing customer means that customer which use
our product then spread the word about your excellent service and we can generate the referrals.
We make a good quality product because quality is very important for the success of the product.
With beautiful packaging give the Warranty and Guarantee also for the satisfaction of the
customers.
Warranty and Guarantee:
Guarantee serves as a promise made by the manufacturer to the buyer that in case of product are
below quality, it will be repaired, replaced or money will be refunded. As we have already
committed that we will guarantee our customers that in case they get damaged or they are not
happy with the quality they will get back their money.
Warranty is that if the facts specified in the product is true and genuine but if they are not it will
be repaired or replaced.
Process:
In Process we give the services online through COD method. Customer browse our web page
and click on the product which he/She want to purchase then add to cart within a day we deliver
the product to the customer with proper track system which courier company. Due to save the
customer time and give the efficient services to the customer. Other process is retailer system we
provide some kits to the retailer for customer physically purchased from retail shop.
Process:
Customer Browse Click the Product Add to Cart Deliver to Customer

Web page
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Physical Evidence:
Physical evidence refers to everything your customers see when interacting with our business.
This includes
● The physical environment where we provide the product or services

● Our Packaging
In physical environment we provide the retail concept and online from our web page where the
customer browse our web page and click the product and easily can purchase the product by
COD method.
Packaging:
For our basic kit we will pack scissor, eraser and comb in a plastic packet so that when the
customer opens the pouch these things will not harm him, then we will pack these things in the
pouch. After closing the pouch, we will be wrapped it with bobble plastic bag so that material
will not harm in the delivery. At the end this will be packed in the card board packaging.
For our full kit every item will be packed in a separate plastic cover then it will be put in the bag,
after putting it in the bag, it will be wrapped in the bubble plastic cover and at the end it will be
packed in the board cover.
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The board cover will be printed with the company name, logo and address from where they can
purchase it again. Every item like scissors, erasers, comb etc. will also be printed with the
company logo and name.
Media Costs:
Following are the details of media costs associated with marketing of Hajjam.pk
Media Costs Per Month
Media Platform Cost Reach
Facebook Ads 80000 0.8 to 1.2 M
Google Ads 30000 0.05 to 0.1 M
YouTube Ads 20000 0.02 to 0.03

M
POS 30000 50 Retailers
Sales Promotions 15000 50 Coupons
Total 175000
Figure 21
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Operational
Plan
Supply Chain:
● Ensure timely delivery of product from supplier to warehouse.
● Ensure finished goods availability with respect to demand.
Distribution:
● To reduce distribution cost by negotiating with logistic partner.
● To ensure product presence in top 10 stores in each city.
Complete Supply Chain and Logistics Design:
Procurement and purchasing:
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We will purchase each product from different suppliers. Below is the list of suppliers with the
product they are supplying:
● Scissors
● Combs
● Bags
● Blades
● Apron
● Hand Towel
● Brush
Suppliers:
Name: Wazirabad Scissor Centre
Address: Haji Pura Bazar, Gujranwala
Name: Ansari Leather Store
Address: Akbari Road, Gujranwala
Name: Al Noor Traders
Address: College Road, Gujranwala
Supplier evaluation and policies:

Supplier will be evaluated on following criteria:
● Less than 1 percent faulty products
● The supplier’s production practices should be environment friendly
● Consistency in Quality
● Supplier must sign a NDA to ensure privacy of our business secrets.
● Suppliers must have the capacity to ensure delivery of our products on time
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Services Operational plan (For Services):
Services Delivery blueprint:
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Figure 21
Supplier Side:
Our each product has lead time of 10-12 days. As we are keeping a ready inventory of 2000 pcs
for 2 months based on our targets set and the minimum order quantity. We have set the target of
1000 pcs per month so we will place the order when our inventory drops to 500pcs. This will
give supplier enough time to make and ship us the product.
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Here is the complete process:
Supplier Builty Packing

10-12 Days 1 Day 1 Day
Figure 22
Customer Side:
When customer places and orders it will take 48 to 72 hours to deliver him the product. The
order placed will be packed in office hrs. And will be handed over to the courier same day. From
there it will take 24 hrs. To deliver him the package.
Here is the complete process:
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Packing &
Order handling
Order Placement Courier Delivering
Recieved 1 12 hrs.
5 Mins Min
the order 24 hrs.
Figure 23
Physical facility layout for Service Delivery:
Demographics of location vs. target markets:

As we are online business we will have a presence all over the world. But how will we reach our
target audience that will be through target marketing through social media. In the Beginning we
will run our ads in high income groups of big cities to get most out of marketing. The complete
plan will be formed through marketing research like which area, income and age group needs to
see our ads.
Renting:
We have opted for rented facility because of capital constraints. We have selected a house in the
center of city. That will be low on rent and high in space.
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Physical facility size requirement:
We have opted for a house of 4 Marla in nursery area. The house will comprise of 3 rooms a
washroom and a kitchen.
Worker disability law compliance:

We are a small organization comprising of 6 employees who will also be investors in the firm
but when the business grows and we require more people then we will definitely give equal
opportunity to disable people based on the requirement of specific post.
Ergonomic Issues:
● Clean workplace should be provided.
● Emergency exit strategy should be communicated in employees in case of fire.
● Healthy environment should be provided to employees.
● Risks should be communicated to everybody after ergonomic assessment.
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Layout plan with dimensions:
Figure 24
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Storage and Warehousing:
After the products are delivered to us than two packages will be made of basic and Premium kits
in the bag and stored it in the warehouse. We will have two months of inventory the ware house
all the time that will be 2000 pcs of both kits stored in the warehouse in the beginning.
Packaging and Unitization:

The products will be packed in a bag. However before shipping the order we will pack it in
plastic bag and paste the address of sender and buyer to ensure the package reaches the customer.
Transportation and distribution:

We have a contract with M&P logistics they will pick up our products from us and deliver it to
the customers and take cash on delivery which will be transferred into our account weekly.
However to our selected retailers product will be provided by our sales staff.
Inventory Management and control:

We will procure our product from suppliers on demand basis however our first delivery will be
of 2000 kits. The different products will reach us from their respective suppliers and will be
made into a kit after that it will be counted and stored in warehouse with respect to type. The
management of inventory will done through website which will tell us real time stock of
warehouse. Plus there will also be a monthly audit of store.
Customer Service policies and procedures:

● Staff members are responsible for providing the best customer service possible and are
empowered to make decisions that will ensure the best experience for each customer.
● A customer with complaints about the service received or about product will be resolved
immediately.
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● Orders will be dispatched to customers on a first come, first served basis to the extent
possible without infringing on the service needs of other customers
● We treat all information received from customer as proprietary and for the purpose of
benefiting our partnership.
● Instead of reacting defensively, we commit to resolving your issue or request with
urgency, clarity, and to your complete satisfaction.
Quality Objectives and Policies:

Following are the objectives we have regarding quality:
● Increase customer satisfaction.
● Provide best product with superior quality and service.
● Provide durable products.
● Upgrade our website constantly to improve user experience.
● Cater customer’s ever changing need by adopting better products based on consumer
feedback.
● Find a way to provide same day delivery.
● Ensure money back guarantee if the consumer is not satisfied with the product.
Processes Performance Measurement:
We will judge our process performance on following points:

● Efficiency: This will be measured by checking the orders if they are handed over to
courier in the same day.
● Quality: the products will be made of a specific grade metal to ensure quality and
consistency.
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● Timeliness: This will be measured by the time it takes by product to reach the customer
we have set a standard of 48 hours.
● Safety: We will ensure that healthy and safe workplace is provided to employees to work
and perform.
Call Courier (PVT). Limited

Account Opening Form of Call Courier Service
Account # Date Area/Zone Branch Point of Sale S Client’s Business Profile
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i
REGISTERED
X
NON REGISTERED
Client's Business Profile
CLIENT NAME *
COMPANY NAME*
COMPLETE ADDRESS*
AUTHORIZ
AUTHORIZE PERSON E
NAME DESIGNATI
ON*
CNIC NUMBER* (with Scanned

CELL # *
Copy)
ADMIN CONTACT NAME CELL NO*
FINANCE CONTACT NAME NTN & GST
BANK IBAN
BANK ACCOUNT TITLE *
*
2020Final Project90
BANK
BANK NAME * CODE A/c #
BUSINESS
WEB/FACEBOOK ADDRESS
SECTOR
PRODUCTS
BRAND NAME *
*
Operation Related Information
PICKUP ADDRESS
CONTAC
T #
(Cell/Lan
CONTACT PERSON
dline)
EMAIL
ID
Frequent Destinations (where delivery required)
CITY NAMES
(Use comma "," to NATIONWIDE OSA NOT APPLY
separate city names)
Rates & Other Relevant Details
(Cash on Delivery ) Weight Within Within Province to Return
City (Rs.) province
2020Final Project91
Province
(Rs.) (Rs.)
(Rs.)
Upto 0.5 100 150 150 -
kg
(Overnight Courier) Upto 0.51 110 165 165 -
kg–1 kg
Each 110 165 165 -
Additiona
l kg
Rates given above are YES 10% fuel surcharge on given
Exclusive of Taxes rates
CASH HANDLING COD Cash

COD
CHARGES Amount Handling
Amount to Cash Handling Charges
to be Charges
be Collected (Amount or %age)
Collected (Amount
(Slabs)
(Slabs) or %age)
10,001 to Nil
1 to 1,000 Nil
20,000
1,001 to Nil 20,001 to 1%
2,000 30,000
2,001 to Nil 30,001 to 1%

2020Final Project92
3,000 40,000
3,001 to Nil 40,001 to 1%
5,000 50,000
5,001 to Nil 50,000 and 1%
10,000 Above
ANY OTHER
CASH RELEVANT Shipments above
REIMBURSEMENT 10 Days INFORMATION and/or 100,000 will be catered
PLAN SPECIAL in different segments
INSTRUCTIONS
ADVICE BEFORE
NOTE: Upon selecting “ADVICE BEFORE
RETURN
RETURN” option you’re approving that CallCourier
Do you want us to seek
Yes will wait for maximum 48 hours after sending advice
your advice before
request and CN(s) will be returned if no response
returning any parcel?
received within 48 hours.
(YES/NO)
Agreement Terms & Business Projection
AGREEMENT AGREEMENT
EFFECTIVE DATE VALIDITY
MONTHLY BUSINESS (in EXPECTED SHIPMENT
PKR) QUANTITY (MONTHLY)
2020Final Project93
Figure 26
HUMAN
RESOURCE:
2020Final Project94
Human resource objective:
1. Maintain employee’s retention rate above 80%.
2. Achieve the monthly time target at least 80% of the designated services.
3. Achieve internal customer’s satisfaction levels with HR services at above 85%.
2020Final Project95
Organization chart:
C
Director And HR Manager
Marketing Head Accountant Procurement Head
Marketing Assitant Warehouse in charge
Figure 27
Job description for Director:
Company: hajjam.pk Job title: Director
Department: Admin Report To: Board of directors
2020Final Project96
● Creating and implementing company vision and direction.

● Leading, guiding and evaluating executive leaders.
● Creating company that will grow.
Job Duties:
● Formulating and implementing the strategic plan that guide the direction of business.
● Overseeing the complete operations of a company according to the direction established
in strategic plan.
● Evaluate the success of company in reaching goals.
● Looking at the potential of sales that will enhance company values.
● Get advice and guidance from board of directors.
Director skills:
1. Interpersonal skills
2. Analytical skills
3. Leadership skills
4. Management skills
Job description for HR manager:
Company: hajjam.pk Job title: HR manger
Department: Human Resource Report To: Board of directors
2020Final Project97
● HR manager responsibility is to align with company goal.
Job duties:
● Plan and coordinate company workforce to best use of employee’s talent.

● Link company management with its employees.
● Plan and oversee employee benefit programs.
● Serve as a consultant with other managers advising them on HR issues.
● Coordinate and supervise the work of specialist and support staff.
● Oversee company recruitment, interview, selection and hiring process.
● Handle staffing issues.
Job description for marketing head:
Company: hajjam.pk Job title: Marketing officer
Department: Marketing Report To: Director
2020Final Project98
● Marketing manager will be responsible for devolving, pricing strategies, identifying new
customers, creating promotions manager will also be asked with developing budgets and
expenditures.
Job duties:
● Develop pricing strategies that maximize profits balance company objectives and
customers satisfaction.
● Identifying new customers.
● Identify, develop and evaluate marketing strategies based on knowledge of establishment
objectives market characteristics costs and mark up factors.
● Take orders and oversee sales.
● Building brand awareness and positioning.
● Compel list describing products and service offering.
● Evaluating competitor.
● Costing.
Job description for accountant:
Company: hajjam.pk Job title: account Manager
Department: account Report To: Director
2020Final Project99
● Responsible for financial health of the company.

● Producing financial reports and developing strategies based on financial research.
● Guiding senior executives in making sound business decision in the long and short terms.
Job duties:
● Monitor the day to day financial operation within the company such as payroll, invoicing
and other transaction.
● Oversee financial department employees including financial assistants and accountant.
● Track the company financial status and performance to identify area for potential
improvement.
● Seek out method for minimizing financial risk of the company.
● Research and analyze financial reports.
● Review financial data and prepare monthly and annual report.
● Present financial reports to board of directors and CEO.
Job description for procurement head:
Company: hajjam.pk Job title: Procurement Manager
Department: Supply chain Report To: Director
2020Final Project100
● Purchase kits for the company to sell.

● Ensures company obtains quality products for competitive price in time frame.
● Play an integral role to ensure a company sticks to budget and operate profitability.
Job duties:
● Act as a point of contact between the company and suppliers.

● Identifying potential suppliers based on project requirement.
● Negotiate with the venders and suppliers about the cost and other terms.
● Process purchase order to acquire goods.
● Maintain warehouse stock.
● Access total cost of company purchases.
● Building and maintain long term relationship with venders and suppliers.
● Dispatch order after getting information from marketing department.
Job description for marketing assistant:
Company: hajjam.pk Job title: Marketing assistant
Department: Marketing Report To: Marketing manager
● Marketing assistant support the work of marketing managers on projects directed at
maximizing company profit and developing sale strategies or marketing campaign.
Job duties:
● Assistant marketing manager supervise marketing operations to achieve revenue target.

● Coordinate with customers to take order and to take review related to products.
● Maintain customer relationship program and track customer satisfaction.
● Spread awareness about our products.
● Generate sales and marketing report for management when needed.
● Evaluate current marketing program and recommend improvements.
● Stay updated with latest marketing trend and competitor activities.
Job description for warehouse in-charge:
Company: hajjam.pk Job title: Warehouse in-charge
Department: Procurement Report To: Procurement manager
● Managing warehouse in compliance with company policies and vision.
● Overseeing receiving warehousing and maintain operation.
● Setting layout and ensure efficient space utilization.
Job duties:
● Receive feedback and monitor the quality of service provided.

● Coordinate with customers, suppliers and transport company.
● Manage stock and update the data storage system.
● Overlook the shipment tracking.
● Assemble all the tools and make the kits properly.
● Loading and unloading the delivery vehicles.
● Accepting the delivery of inventory.
● Counting and confirming inventory.
● Assemble all the orders timely.
● Inspecting inventory for damage and faults.
● Communicating errors to relevant parties.
● Marking and labeling stock.
● Storing inventory in accessible manners.
Salary chart:
Position Name Salary
Director And HR manager Hamna Shahid 30,000
Accountant Umer Shahid 25,000
Marketing Manager Noman Sohail 25,000
Procurement Manager Wajid Murad 25,000

Marketing Assistant Ammad Zafar 15,000
Warehouse In-charge Hussnain Mendi 15,000
Figure 27
Employee’s recruitment and selection:
Our company is self-owed therefore, we don’t need any recruitment and selection process at this
time. But with time, when our company growing to next phase we need employees then we
started recruitment and selection process for our company. But with expansion and new product
line we will need a team of trained persons to run the operations.
Recruitment method:
● Company’s website
● Internal posting
● Online job boards
● Social media
● Newspaper advertising
● Employee referrals
Selection method:
● Manager are responsible for conducting interviews timely.
● Candidate evaluation form will be completed for each candidate interviewed and will be
used to make a final candidate selection.
● After final candidate. Hiring manager and HR manager to develop an offer for
employment included title, position and compensation.
● HR department will check the reference and background.
● Offer letter signed by the candidate and the successful completion of background check.
Keys competences for employees:

● Communications skills
● Negotiation
● Decision making
● Time management
● Planning and organizing
● Influencing and leading
● Teamwork
● Conflict management
● Stress tolerance
● Attentive
● Coordination
● Control
● Adoptability
● Innovative
Compensation and benefits:

Employees will be paid their basic salaries and allowances that will be added according to need
and time. We will also give commission to employ if they sell any kit more than given target.
Benefit will be added as per their entitlement extent or introduce from time to time.
Types of Compensation:
● Base Pay
● Overtime Pay
● Commissions
● Bonuses
● Travel
● Medical
● Vacation
● Leaves
Benefits:
Other benefits can be given to employees are following:
● Medical benefit: Medical benefit is admissible equal to one basic salary per annum.
This could be outdoor patient treatment for the employee and their families. Apart,
from this our company will be registered in the Government Social Security Department.
Employees can also get benefit from the Social Security Hospital. As, company will be
pay Social Security fees annually.
● Mobile and telephone benefit: mobile and telephone are allow to some employees
purely on need basis as determine by the company from time to time. Therefore, mobile
and telephone bills paid from the company expenses.
Salary grades:
As we are working online we don’t need more human bodies to work. As we are six person in
our group. Customer dealing, negotiation with maker, stock management can be done by
ourselves. So we need only labor force in our company. So, salary grade for labor could be from
1 to 3.
Basic salary structure:

Basic salary is set out in salary scale, this may be adjusted from time to time by the company in
response to market trends to maintain the competitiveness of the salary structure.
Allowances:
In addition to basic salary these allowances are payable to employees:
Travelling allowance: whenever company need to send his employees to the makers or other
related to work, an employee from organizing committee will be paid RS:1000 and when an
employee from labor committee visit maker they will be paid sRS:500 for one visits. Usually,
company will send employees to Wazirabad and Sialkot because our makers are belong from
these cities.
Policy:
Grade structure policy: company follow a conventional grading policy, ranging from grade 1
to 3. Job grades are decided on the basis of jobs scope, content and area of responsibilities.
Leaving policy: whenever an employees from managing committee wants to leave the company
they have to tell other mangers before 3 months and they have to clear all their dues and
responsibilities towards the company. As managing committee employees will also be a
shareholders of the company. That why they have to tell other managers so that they can manage
to payback his share.
Whenever an employees from labor committee wants to leave company they should inform the
managing committee before one month as well as they also have to clear all dues and
responsibilities towards company.
Holiday’s policy: whenever an employ want vacations or holidays they should inform company
before to 2 weeks as well as they must full filed the given tasks before going for vacations. An
employ are allowed to take 15 holidays annually. Apart from weekends and national holidays.
Emergency holidays can be apply on the basis of genuine reasons.
Attendance system:
Working hours: company will start working at 10:30 to 17:30 from Monday to Friday, lunch
and prayer break will be from 13:20 to 14:00, on Friday it will be 13:15 to 14:30. Usually,
company will receive order throughout the week at any time. This working hours will be used for
restocking, dispatching and for other management.
Attendance producer: attendance card will be given to employees when they enter and start
working their attendance will be mark on that card. Their exit time will be also noted on this
card. So that company do have a record of every single employ about their working hours.
Extra working time: an employ will be paid extra if they work more than working hours. They
will be paid according to their salary.
Application for leave:
Applications of any kind of leave will be made on given Performa application form. Where
application will be address to the HR manager and have to inform the cause of leave.
Leave application form:

Name: Employee number:
Designation: Grade:
Department: Position:
Station: Area:
Following leave may please be granted:
Casual leave ____________ days
Sick ____________ days

Emergency leave ____________ days
Reason
__________________________________________________________________
__________________________________________________
_____________ Figure 28
_____________
Employee Signature: Approved By:

Personal Information Form:
Personal Detail:
Full Name:
Father’s Name:
CNIC No:
Date of birth:
Place of birth: Village/Town District Province
Current home Street Village/Town/City District/Province
address:
Mobile number:
E mail address:
Education:
Name and address of school
Year started Year finished Subjects studied Certificate achieved
Name and address of college (if
any)
Year started Year finished Subjects studied Degree achieved
Name and address of University
(if any)
Year started Year finished Subjects studied Degree achieved
Trainings attended (if any)
Name of course Where held Date Organized by
Pervious employment history (if any):
Name of employer
Address of employer
Job title
When started (m/y) When finished (m/y)
Name of supervisor
Email of supervisor
Languages:
Mark: basic, good, very good or native.
English Urdu Punjabi Others
Speaking
Reading
Writing
Understanding
Office skills:
Mark with an ‘X’ Yes No
Do you know how to operate a computer?
Can you use MS Office (Word, Excel, Outlook,
PowerPoint, etc.?)
Do you know how to operate a photocopier?
References:
Name
Job title
Contact detail (phone/email)
Name
Job title
Contact detail (phone/email)
Figure 29
Financial Plan:
Smart financial objective:

● We have to save money to reinvest in business for business growth.
● Accountable
● We will try hard to earn maximum revenue.
● We can decrease our expanses to increase our profits.
Fund required:
As this is a self-finance company, according to the statements and our capacity we can start our
business from Rs 2000000, so Rs 2000000 is enough for us we can purchase material from it, we
can pay for our facilities and we can pay salaries also we will have Rs 600000 to Rs 700000 will
remain in our hands as a cash.
Capital structure:
As we are self-funding firm so our partners will invest by following way:
Source Funds
Hamna Shahid 25% 500000
Noman Sohail 25% 500000
Umer Shahid 25% 500000
Wajid 25% 500000
Figure 30
Resource Allocation:
Resource Allocation Funds
Procurement 55%
Marketing 8.75%
Finance 29%
HR 7%
Cash in hand 17.44%
Figure 31
Break Even Analysis:

Values Basic Kit Full Kit
Selling Price/Unit 1475 2000
Variable cost/Unit 1099 1490
Fixed Cost 170000 170000
Break Even Point 452 333
Total Revenue 737500 1000000
Total Cost 719500 915000
Net Profit 18000 85000
Figure 32
The breakeven point of both products is 785 units and the target is set to sell 885 units in a
month. It will include 482 units from product A and 403 units from product B.
Figure 32
Income Statement:
Figure 33
Balance Sheet:
Figure 34
Cash Flow Statement:
Figure 35
Payback:
Figure 36
Reference:
https://taxsummaries.pwc.com/pakistan/individual/taxes-on-personal-income13 tax rate
13 https://taxsummaries.pwc.com/pakistan/individual/taxes-on-personal-income
https://www.calculator.net/depreciation-calculator.html?
cmethod=straight&ccost=200000&csalvage=20&cyears=3&cfactor=2&cround=no&cpartical=n
o&cparticalmethod=halfmonth&startday=10%2F07%2F2020&caymonth=1&cayday=1&printit=
0&x=84&y=16 14
depreciation
14 https://www.calculator.net/depreciation-calculator.html?
cmethod=straight&ccost=200000&csalvage=20&cyears=3&cfactor=2&cround=no&cpartical=no&cparticalmethod
=halfmonth&startday=10%2F07%2F2020&caymonth=1&cayday=1&printit=0&x=84&y=16

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Gift University FINAL PROJECT

Business Plan Project Spring 2019

Germs Free Grooming

Project Supervisor: Suleman Anwar

Name Roll Number

Noman Sohail 192950001

Ammad Zaffar 192950002

Umer Shahid 192950003

Hussain Mehdi 192950005

Hamna Shahid 192950006

Wajid Murad 18120007

GIFT BUSINESS SCHOOL

Germs Free Grooming

Noman Sohail 192950001

Ammad Zaffar 192950002

Umer Shahid 192950003

Hussain Mehdi 192950005

Hamna Shahid 192950006

Wajid Murad 18120007

In partial fulfillment for the award of the degree of

MASTERS IN BUSINESS ADMINSTRATION - Professional

GIFT UNIVERSITY: GUJRANWALA

Coming from a variety of educational and career backgrounds (engineering, general

of bearing us gave us the confidence we needed to complete this project.

Noman Sohail 192950001

Ammad Zaffar 192950002

Umer Shahid 192950003

Hussain Mehdi 192950005

Hamna Shahid 192950006

Wajid Murad 18120007

Program and Semester: “MBA Professional, Spring 2019”

Project Supervisor: “Suleman Anwar”

GIFT BUSINESS SCHOOL

We “Noman Sohail, 192950001” , “Ammad Zafar, 192950002”, “Hussain Mehdi, 192950004”

Questionnaire Data Analysis: 26

Vision and Mission Statement: 28

Management and Ownership: 30

Service Sector in Pakistan: 35

Socio- Culture factor: 40

PEST IMPACT MATRIX: 43

Porter’s 5 Industry forces Analysis: 45

Threat of New Entrants: 46

Bargaining Power of Buyers: 46

Bargaining Power of Suppliers: 46

Threat of substitute product: 47

Porter forces impact on profitability: 48

External Factor Evaluation Matrix (EFE): 49

Smart Marketing Objective: 51

Selection of target market: 66

Business sale expected in 3 years: 68

SKU (stock keeping units): 72

Characteristics, functions, features, benefits of products: 72

Warranty and Guarantee 73

The channels that will be used for marketing are as follows 76

Social media Ads: 76

competitors in the market who are working on this business model.

by the target audience.

buy beauty products.

campaigns through social media advertising, broachers and company website.

questionnaire is to find out the market gap.

participants who answered the questions is young.

employed and others are not working.

brand conscious shopping.