Media Pitch:

Vidyard is proud to announce the opening of their new, restored historic building in

downtown Kitchener. Located at the corner of King and Queen Streets, the building combines the

architectural details of the historic building with the modern amenities of a high-tech company.

On February 25th, the company will be hosting a grand opening event featuring a tour of the

new space, demonstrations, and a kickoff event featuring founder Michael Litt and his senior

management team. The event will also feature a talk from Elizabeth Metcalfe, a modern office

architect and influencer, who will discuss how combining the old and the new is such a focus of high-

tech space redesign.

Vidyard is excited to show off the modern workspace and working conditions they have

created and to demonstrate why the Kitchener-Waterloo area is called Silicon Valley North. The

event will be broadcast live to Elizabeth Metcalfe's followers worldwide, and it is a great opportunity

to recruit new talent and attract them to the new workspace.

Media Pitch:

Vidyard, a high-tech firm located in downtown Kitchener, is hosting a grand opening event

on February 25th to celebrate the company’s move to a restored historic building. The space

features modern amenities and combines the old with the new, a concept that has been a focus of

high-tech space redesign. The event will feature tours, demonstrations, and a keynote from

Elizabeth Metcalfe, a modern office architect and influencer who helped design the space.

Elizabeth’s talk will be broadcast live to her followers worldwide, and Vidyard hopes to use

this event to recruit new talent and highlight their great work. They also want to take a leadership

role in the local tech community and demonstrate why the area is called Silicon Valley North.
Media Plan:

Objective: Promote Vidyard’s grand opening event and highlight their accomplishments and

their adaptive reuse of the building.

Target Audience:

 Local tech community

 Local businesses

 Potential employees

Strategy:

 Create press releases and distribute them to local media

 Create social media content and post on the company’s social channels

 Create email campaigns and send them to potential employees

 Create blog posts and post on the company’s website

 Partner with fellow tech companies in the area to cross-promote

 Engage with influencers who have a large following in the tech community

 Engage with local community groups

 Advertise on relevant websites and blogs

Timeline:

 2 weeks prior to the event: Begin promotional activities

 1 week prior to the event: Send out press releases and email campaigns

 Day of event: Live broadcast of Elizabeth Metcalfe’s speech

 1 week after the event: Post-follow-up content and thank you

1. The appropriate media for this pitch would be broadcast, print, and online outlets.
2. The media outlets that make the most sense for this pitch are CTV Kitchener, The Record,

KitchenerToday, and TechCrunch.

3. The organization that has been researched and targeted includes producers, editors, and

reporters such as CTV Kitchener's Jason Naylor, The Record's Allison Tanner, KitchenerToday's Susan

Hunt, and TechCrunch's Frederic Lardinois.

4. The final pitch will be sent to Frederic Lardinois at TechCrunch.