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  • How Reciprocity Yields Bumper Crops in Farmville

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    pedrourgiles
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    The document discusses how the principle of reciprocity can be used in video game design to encourage players to spend more time and money in a game. It explains that designing games which reward players for their investments in virtual items and allow them to help other players creates a sense of obligation that prompts further investments to feel less like a loss and more like an exchange. When players feel appreciated and helpful to others, they are more likely to continue reinvesting in a game.

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    How Reciprocity Yields Bumper Crops in Farmville

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    The document discusses how the principle of reciprocity can be used in video game design to encourage players to spend more time and money in a game. It explains that designing games which reward players for their investments in virtual items and allow them to help other players creates a sense of obligation that prompts further investments to feel less like a loss and more like an exchange. When players feel appreciated and helpful to others, they are more likely to continue reinvesting in a game.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views5 pages

    How Reciprocity Yields Bumper Crops in Farmville

    Uploaded by

    pedrourgiles
    The document discusses how the principle of reciprocity can be used in video game design to encourage players to spend more time and money in a game. It explains that designing games which reward players for their investments in virtual items and allow them to help other players creates a sense of obligation that prompts further investments to feel less like a loss and more like an exchange. When players feel appreciated and helpful to others, they are more likely to continue reinvesting in a game.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    The Psychology of Video Games | How Reciprocity Yields Bumper Crop... http://www.psychologyofgames.com/2010/01/how-reciprocity-yields-b...

    1 of 5 1/20/2013 6:14 PM
    The Psychology of Video Games | How Reciprocity Yields Bumper Crop... http://www.psychologyofgames.com/2010/01/how-reciprocity-yields-b...

    2 of 5 1/20/2013 6:14 PM
    The Psychology of Video Games | How Reciprocity Yields Bumper Crop... http://www.psychologyofgames.com/2010/01/how-reciprocity-yields-b...

    3 of 5 1/20/2013 6:14 PM
    The Psychology of Video Games | How Reciprocity Yields Bumper Crop... http://www.psychologyofgames.com/2010/01/how-reciprocity-yields-b...

    4 of 5 1/20/2013 6:14 PM
    The Psychology of Video Games | How Reciprocity Yields Bumper Crop... http://www.psychologyofgames.com/2010/01/how-reciprocity-yields-b...

    5 of 5 1/20/2013 6:14 PM

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