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  • White Paper Lesson 3 Print Out

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    Dimitri BOURDETTE
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    This document provides resources and tips for writing a white paper in one day, including using a template and style guide, sourcing information from news sites and NPR, finding free and inexpensive stock photos online, getting support from an editorial and research team, developing your target persona, choosing a subject by asking clients a question, and choosing one great reason as the focus. It also includes a quick quiz about the writing process.

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    This document provides resources and tips for writing a white paper in one day, including using a template and style guide, sourcing information from news sites and NPR, finding free and inexpensive stock photos online, getting support from an editorial and research team, developing your target persona, choosing a subject by asking clients a question, and choosing one great reason as the focus. It also includes a quick quiz about the writing process.

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    © All Rights Reserved
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    5 views2 pages

    White Paper Lesson 3 Print Out

    Uploaded by

    Dimitri BOURDETTE
    This document provides resources and tips for writing a white paper in one day, including using a template and style guide, sourcing information from news sites and NPR, finding free and inexpensive stock photos online, getting support from an editorial and research team, developing your target persona, choosing a subject by asking clients a question, and choosing one great reason as the focus. It also includes a quick quiz about the writing process.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    How To Write A White Paper In One Day

    LESSON 3
    —Print Out—

    NOTES:

    Writing Tools
    • Your White Paper Template - Outline version
    • Word processing program - MS Office, OpenOffice, Google Docs
    • Style guide - The Elements of Style, Google grammar sites
    • Calendar

    Information Sources
    • Major news sites
    • Google News
    • Bing News
    • Google Books
    • NPR.org
    • Business Insider

    Graphics Resources
    • Free stock photos
    • Inexpensive stock photos
    • Cheap, online layout tools

    Support Team
    • Editorial Team
    • Research Support

    Who Am I Writing This For?


    • Developing your persona

    Choosing A Subject

    Ask "The Question"


    • Why do our clients choose us/
    Who To Ask
    • Newest clients
    • Loyal clients
    • Support staff
    • Sales staff
    • Other business that has referred clients to you

    Choose ONE Great Reason For Your Subject


    • Save the others for future white papers

    RESOURCES:
    Free stock photo sites
    http://www.freeimages.com - required to register and in some cases notify the photographer
    https://pixabay.com
    http://nos.twnsnd.co - vintage stock photos

    Inexpensive stock photo sites


    http://www.bigstockphoto.com
    http://www.123rf.com

    Free online graphic design tools (with option to pay)


    http://www.picmonkey.com
    https://www.canva.com
    http://piktochart.com

    QUICK QUIZ

    1. Why is a strict calendar so important for writing your white paper?

    2. Why is it so important to have outside authorities (quotes) to back up your assertions?

    3. Is an online forum a good place to get quotes? Why?

    4. Why shouldn't you just find images for your white paper on Google Images?

    5. What's one reason why it's so expensive to hire a professional copywriter to write your
    white paper?

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