The dramatic spread of COVID-19 has disrupted lives, livelihoods, communities

and businesses worldwide. A pandemic can derail company strategy and causes a range
of unforeseen challenges. So what should companies carry out appropriate methods to
deal with the challenges of e-tailing at that time?

        Companies should prioritize safety of their employees. Prioritizing safety of the

workforce is also prioritizing uninterrupted operation. An infected worker can lead to the
closure of an entire business. To ensure the safety of employees, they should implement
occupational safety measures and distribute personal protective equipment to protect
workers from infection. Use guidance issued by health authorities to enhance employee
awareness, regularly revise existing safe operating procedures.

        Some businesses should choose to work remotely and be flexible in modifying their
work schedule if possible to ensure safety of their staff and maintain the stable operation.
For employees, when working from home, it is necessary to ensure a constant connection
with colleagues and teams through electronic devices to ensure smooth and effective
work. Businesses can consider appointing employees to monitor the difficulties that other
employees are facing in the process of working online from home in order to improve
and heighten the quality of operation. 

        Help online will help promote sales and products, attract potential customers, so that
businesses should not ignore the design of a sales website. Not only does it bring a
business advantage to them, but a beautiful website design also reflects the credibility of
the business, thereby being highly appreciated by partners and customers of the ability
and competitiveness. The e-tailers should invest in image design, invest their own logo
and add icons next to the content to increase illustration. Besides, they need permanent
service staff to respond to messages of customers. Feedback of customers can be easily
collected on the website, businesses have to collect and consider that as lessons for best
development. 
        Product promotion should be considered performing through online media. These
are usually social networking sites, Google search tool, etc. As a result, they have
diversity of the shoppers and the number of customers to approach is always extremely
large. In addition, customers are often interested in influencers of brands. This affects
their purchasing decisions, if customers feel that the ads have characters associated with
life or influencers, may be they will become paying customers is very high. For example:
same online clothing business, but company A invites a famous artist to represent their
clothing brand, quickly that clothing trend will go viral.

E-tailers should review the operating system as well as the working process in
order to promptly adapt, thereby minimizing risks and minimizing the negative impact of
the pandemic.