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    SRIRAG S PUDHUVEL 21BAF043
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    This document outlines key concepts in marketing across 5 sections. It introduces marketing and different types of markets and marketing. It then covers the scope and importance of marketing. Section 3 discusses the marketing mix and its elements, including the 4 P's. Section 4 addresses market segmentation, the STP process, and types of segmentation. The final section is on marketing research and its functions.

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    This document outlines key concepts in marketing across 5 sections. It introduces marketing and different types of markets and marketing. It then covers the scope and importance of marketing. Section 3 discusses the marketing mix and its elements, including the 4 P's. Section 4 addresses market segmentation, the STP process, and types of segmentation. The final section is on marketing research and its functions.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views1 page

    SBL

    Uploaded by

    SRIRAG S PUDHUVEL 21BAF043
    This document outlines key concepts in marketing across 5 sections. It introduces marketing and different types of markets and marketing. It then covers the scope and importance of marketing. Section 3 discusses the marketing mix and its elements, including the 4 P's. Section 4 addresses market segmentation, the STP process, and types of segmentation. The final section is on marketing research and its functions.

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    © All Rights Reserved
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    of 1

    UNIT-1

    L1
    1.marketing
    2.types of market
    3.types of marketing
    L2
    1.SCOPE OF MARKETING
    2.IMPORTANCE OF MARKETING
    L3
    1.MARKETING MIX AND ITS ELEMENTS
    2.4 C’S
    L4
    1.MARKET SEGMENTATION
    2.STP PROCESS
    3.TYPES OF MARKET SEGMENTATION
    L5
    1.MARKETING RESEARCH AND ITS FUNCTIONS

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