My advertisement gives a clear representation that the product (unholy water) is targeted to

people of all ages. The product(unholy water is made to mostly draw attention to people who
want to try something new and give them a new experience of flavour and taste). Unholy water
draws the attention of all people because it is flavoured water but makes it sound like it's
something more exciting and more fun to drink and it promotes drinking healthy because it is
another type of spring water but with a hint of lemon or a hint of orange/apple. The ad shows big
bold text throughout the video to make people feel like they need it or they need to drink and
buy it. The bold texts and word choice (drink now because wants its gone, it's gone) are also
used so that it can draw the audience in and make them whant to stop what they are doing and
buy it before it's too late. In my ad I used all parts of the AIDA process which are given in order
from the start of the video to the end of the video. I used awareness in the start of the video by
showing how the product that is being sold to you is good and you're getting what you paid for. I
showed that unholy water isnt bad and is encouraged to drink for all aged people because it
doent have eny sugar or unnatural preservatives or flavouring. The product is being advertised
in a very bold and out there manner, making it more appealing to consumers. Using water and
gtiving it a hint of lemon, apple and orange makes people or consumers whant to drink unholy
water more because it is water with a hint of flavour which makes water more fun and enjoyable
and not bland and normal. I used the interest tequnecue in the nere middle of the ad showing
why it is better than all the other water companies by using word techniques like: (water with a
hint of badness) making it sound like it tastes like a energy drink or a strong drink with sugar
and huge amounts of artificial preservatives when it is just water with small amounts of flavour.
In the close end of the ad I showed desire by telling people that it was water but making it sound
different. Unholy water is a product that can be consumed by all people and comes in all
different flavoured and sized bottles. This gives people an understanding that they dont need to
just drink one flavour in one type of bottle when they can just get different flavoures and different
sizes of cans and bottles. The product has a logo that stands out to people and has a coulour
choice that is proven to make people remember the name more. The dark fade of black makes
it look like it could be bad for you when it showes that it is not. The product draws the attention
and captures the audience in with the shots being taken of the bottle and how there is lots of
water involved within the ad making it clear about what we are selling to the audience. The last
part of the video uses ACTION showing that the product is only for a limited time and that you
should buy it before they sell out or they leave the shelving. The last shot of the video where
you can see the bottles in clear perspective and all the flavoures makes the consumer feel the
erge to whant to try one of the flavoures and give it a try before the product is gone.