VH shared SBp.

84-85 student´s own choice

word (part of Source Person in definition in English / translation into MT / sample
speech) charge sentence / synonym (=) / antonym (x)

EXAMPLE SBp. Ms.M DEF: to make an official complaint about something:

58
lodge (v) SENT: NP administration has lodged a formal complaint
about the noise levels of the ongoing construction.
TRANSL: podat stížnost

relatable SBp. Betty SENT: Bloggers and vloggers are seen as more authentic
and relatable than celebrities.
85
DEF: enabling a person to feel that they can relate to
someone or something.
TRANSL: mít k někomu blíže, související

innovative SB Maria DEF: featuring new methods; advanced and original

p.85
SENT: Marketers are having to find innovative ways to
reach potential customers and they’re turning to social
media to do so.
TRANSL: inovační, novátorský

savvy SB Viola DEF: shrewd and knowledgeable; having common

P.85 sense and good judgement.
SENT: But savvy consumers are becoming wise to this
kind of advertising.
TRANSL: Důvtipný

endorsement SB Simona DEF: when a company pays you to promote their product
deals
p. 85 SENT: Celebrities are known to have representatives
who dictate much of their lives and decisions, and they're
also paid huge sums of money for endorsement deals.
SYN: sponsorship deal

authenticity SB Viky DEF: the quality pf being real or true

p. 85 SENT: The online influencers also came out on top in
terms of approachability, authenticity and other criteria.
SYN: accuracy, legitimacy

approachability SB p. Filip DEF: the attribute of being easy to meet or deal with
85
SENT: The online influencers also came out on top in
terms of approachability, authenticity and other criteria.
TRANSL: přístupnost

purchasing SB Josef DEF: the activity of buying things, especially for a

(decision) p.85 company
SENT:
TRANS: kupování
To create a SB pg. Nick DEF: To make a strong feeling of pleasure or
buzz 85
excitement to somebody
SENT: Marketing companies are encouraging p

Retailer SB p. Marie DEF: a person or business that sells goods to the public
85
SENT: One little-known South African retailer created a
campaign in which visitors to their shop were offered a 10
dollar coupon….
TRANS: maloobchodník

Hold sway SB p. Anna DEF: to have power or a very strong influence

85
SENT: Video bloggers hold particular sway when it
comes to young people
TRANS: držet nadvládu

Challenging SB Matěj TRANS: náročný, podnětný

p.85
SYN: demanding, provocative

Cynical SB 85 Mariana DEF: believing that people only do things to help

themselves rather than for good or honest reasons
TRANS: pesimistický

Potential SB Mateo Sent: If Mark reaches his full potential. He could be world
p.85 class.

DEF: having or showing the capacity to develop into

something in the future.

Marketer SB Julia DEF: A person or company that markets goods and

p.85 makes them available in a way that encourages people to
buy them, for example by advertising.
TRANS: obchodník