RAKESH DARAK

Product Manager
A dynamic professional with 16+ years of experience in - India, China, Middle East, in the field of
Consumer Electronics, Mobile and Accessories. Specialized in Product Development, Product
Lifecycle Management, Product Service Support.
rakesh.darak@gmail.com +91-9829812667
KEY SKILLS
 New Product development
 Cross-functional leadership
 Process Engineering Operations
 Product testing and quality control
 Spare parts planning
 Product P&L Management
 Stock & Inventory Management
 Market Research
 Strategic Planning
 Budgeting/Cost Control Initiatives
KEY ACHIEVEMENTS
 Reduce feature phones cost by 3.5%
through local parts development.
 Developed 50+ new Philips Accessories
Products for India from Global portfolio.
 Successfully generated 22% gross margin
from Philips Accessories in Q1 2022.
 Reduce LED PNA by 40% in Onida.
 Developed SDA and Smartphones vertical
from scratch for GCC market in Eurostar.
 Successfully launched SKD/CKD import of
LCD and CTV from China for Onida.
 Developed 14 SKU in one year, leads to
double the volume of LED TV business for
Eurostar
Gurgaon
PROFILE SUMMARY
 Expertise in New Product Introduction, and
Development.
 Identified and developed new vendors from China
and India.
 Managed and Set up Product Testing Center for product
development and quality assurance.
 Expertise in complete product life cycle
management, starting from product selection till EOL
service support.
 Product Champion – Act as the product lead/owner for
new and existing products; work with cross- functional
teams to enhance existing products.
 Analyzes scope of projects and rationalizes financial
aspects of new products to ensure business goals are
met.
 Product training to Sales and Service team.
 Supplier Management, AVL compliance, Vendor Audit.
 Handling Customer escalations and closer of same.
 Driving decision through data analysis towards
organization goal
EDUCATIONS
 2001-2005: B.E.(E&C) from Rajasthan Univ.
 2020-2021: Executive MBA in Business Analytics from
NMIMS

PROFESSIONAL HISTORY
TPV Technology India Jun’21-Present
Product Manager – Philips Accessories and Feature Phones
Job Responsibilities:
 Development of New models and deciding Go to market strategy for Philips AV and
Mobile Accessories.
 Approvals of monthly Price Waterfall and Schemes for partners.
 Wealth of cross-functional expertise entails Category Management, Product Lifecycle
Management, Demand Planning, Business Analytics- Market & Competitor Analysis and Market
Categorization & all aspects of Product Management (Customer Segmentation, Product Promotions
& Positioning, Pricing & Branding)
 Working with Sales, Marketing and Channel partners for business growth through competition
benchmarking, promotional schemes and marketing activity.

Intex Technology India Mar’21-Jun’21

Product Manager
Job Responsibilities:
 Developing new Product line-up like Tablet, Router UPS, Scanner and Medical devices
iBall-Mumbai Oct’19-Mar’21
Project Manager – Tablet/IT Accessories
Job Responsibilities:
 Tablet product development and strategic order planning based on sales forecast, Key market
 updates & Market demand analysis
 Conducting various tests & inspections for ensuring that products developed are in compliance with
preset quality specifications.
 Co-ordination with Import, Finance, Marketing and Warehouse team at different stages of product
cycle from sourcing to sales.
 With introduction of 5 Models in a Year Tablet vertical reached to 5 Cr INR monthly revenue.

ONIDA (MIRC Electronics Limited)-Mumbai Jan’18-Sep’19

Product Service Manager (LED/AC)
Job Responsibilities:
 Technical support for LED TV, CE Products on field, New models training to service partners.
 Prepare and Analyze the Field failure reports and improvement in product quality by closely
working with Design and Quality team.
 LED spares parts planning and distribution based on sales and failure rate.
 Reduce LED and AC Service PNA by 40% and improve spares availability by M+3month forecast.

Eurostar Communication LLC – DUBAI May’12-Nov’17

Deputy Manager – Product Manager

Job Responsibilities:
 New product development, handling complete product development cycle starting from product
selection, product testing & approval, packaging design, initial spare parts ordering.
 Product Compliance – Products (TAB/Mobile/CE/HA) approval from Local authorities like GSO,
TRA, ESMA, SASO for all GCC countries to import and sale the product.
 Worked with Supplier to get existing product compliance for regular Safety / EER compliance.
Technical guidance to supplier for getting product tested as per regulatory requirements.
 Developed product Road Map for new categories, extending existing product lines and
continuous improvement in product with competition analysis for business growth.
 Managing central spares center, distribution of spares to KSA/OMAN/Kuwait branches and other
repair partners in Bahrain & Qatar as per sales plan and failure analysis.
 Developed SDA and HA appliances categories including FA Washing Machine, Refrigerator,
Kettles, Water Dispenser, Water Cooler, FAN, Vacuum Cleaner, IRON, Mixer, Standing Gas cooker,
Microwave oven and OTG.
 Worked on 50+ products in different category with 15+ vendors from China, India and Turkey.

ADONIS Electronics Pvt. LTD. (ONIDA) – Mumbai (India) Apr’11-Apr’12

Deputy Manager – Product Head LED/CRT TV
Job Responsibilities:
Product Head (Service / Technical) –
 Spares parts management – Spares parts planning across PAN India service centers and ordering
the same from the factory and China suppliers.
 Monthly quality report – To monitor and ensure that 100% technical calls are reported in the
system and it should match with spares consumption as reported in MSCR of that branch.
 Refurbishing Centre – Set up Consumer Durables and IT product (CDIT) Hi-tech refurbishing
center in line with repair dynamics.

ONIDA (MIRC Electronics Limited) – Mumbai / China Sep’07-Mar’11

Sr. Engineer – Quality and Development
Job Responsibilities:
 Product testing, OQC lot inspection of LCD, CTV, AC, WM, Home Theatre, Microwave Oven and
Mobile at various OEM suppliers in China.
 Large appliances (AC & WM) development with testing at China Vendor and product approvals.
 New products and components Supplier audit and process quality improvements.
 Worked with Solution Partner M-star and MTK for LED TV Software development.
 Worked with major CE/HA vendor at china for product development and quality control.

Videocon Industries Limited, Aurangabad Jul’05-Aug’07

Engineer – Quality Control.
 CTV/LCD software, hardware and reliability testing and Production process quality control.