MODELS OF

COMMUNICATION

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 MODEL
What is a model?
A model describes an object, event, process, or
relationship. It attempts to represent the
essential or major features of what it models.

•Visualizes for us how certain features are

related to another and provides a more
orderly understanding that we might have
without the model.
© 2011 Jennifer Christine C. Fajardo All Rights Reserved.
 The Aristotelian Model

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

  Aristotle is the first scholar to give a model to
communication.

 This model is concentrated more on public speaking

than interpersonal communication.

The Aristotle model of communication puts the speaker

in the central position and suggests that the speaker is
the one who drives the entire communication.

The model indicates that the speaker communicates in

such a way that the listeners get influenced and respond
accordingly.
© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 4
 The SHANNON-WEAVER Model

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 The SHANNON-WEAVER Model
 A model originally designed for telephone communication:
EXAMPLE:
phone call – information source
telephone – transmitter converts message into electronic signal
telephone – receiver that reconverts electronic signal into a
message
message – heard by another person, destination
distorting signals – noise
 Depicts communication as one-way or of linear sequence
 Depicts noise as an element found ONLY within the message and
not throughout the communication process.
 Mechanical in nature, terms

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 1st and 2nd Models

SOURCE ENCODER SIGNAL DECODER DESTINATION

Source Encoder Signal

© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 7

 the schramm’s model

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 the schramm’s model
Wilbur Schramm tried many models to convey


his insights and finally his fourth model was the

charm!

 His fourth model emphasizes the “dynamism

of human communication.”

 People interact in a constant, cyclical fashion.

 His model highlights the process AND
interaction.
© 2011 Jennifer Christine C. Fajardo All Rights Reserved.
 Berlo’s model

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 Berlo’s model
Berlo acknowledged the complexity of
the communication process as
evidenced by the influence of several
factors on communication, to include
an all-encompassing system --- the
communicator’s socio-cultural
framework.

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 WhIte’s model
5. Receiving – sound waves impinge upon the listener’s
ears after which the resulting nerve impulses reach
the brain via the auditory nerve; light wave strikes the
listener’s eyes after which the resulting nerve
impulses reach the brain via the optic nerve

6. Decoding – the listener interprets the language

symbols he receives and thinks further

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 DANCE Model

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

 DANCE Model

 Represented by a spiraling figure – helix

 The process of communication progresses
or moves forward in a cyclical fashion
 What we say now influences the future.
 No literal features or elements.

 Helix as a symbol for the dynamics of

human communication is visually powerful.

© 2011 Jennifer Christine C. Fajardo All Rights Reserved.

© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 15
 Brain Speed

• What do you call a funny story?

• What are you when you have no money?
• What's another word for Coca-Cola?
• What is the white of an egg?

© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 16

 Tell me the color, NOT the word.

© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 17

 What Do You SEE?

© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 18

© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 19
© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 20
© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 21
 ACTIVITY
Write a single-paged comment on any of the following
statements:
a. "You cannot not communicate."
b. "Actions speak louder than words."
c. "Say what you mean, mean what you say."
d. Parents should listen more.
e. "A man cannot step into the same river twice."
f. "You take back your word."
g. Communicating is speaking and listening.

© 2011 Jennifer Christine C. Fajardo All Rights Reserved. 22